Webinars
A virtual ground for pharma marketing and communications professionals to keep on track with the latest innovations in the realm of digital transformation, omnichannel practices and Agile approaches, systems and innovations. Hear from experts about the best practices and approaches to implement for your business. Join us for knowledge sharing sessions.
October 15, 2020
At the start of the ‘omnichannel game’, the rules may seem intricate and complex. Customers’ behavior may sometimes seem chaotic, which is why it can be …
October 1, 2020
The ongoing acceleration of digital technologies and virtual tools urges pharmaceutical companies toward owning a robust omnichannel strategy in place as quickly as possible. Although there …
September 25, 2020
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. …
August 28, 2020
As the quest for omnichannel goes on in life sciences, pharma marketers are revising the toolkit. Channels, methods, technologies are weighed against the cost of contact …
August 1, 2020
The supreme technological breakthrough is turning into the driving force and indispensable supplier for life sciences companies to take hold of global pharma projects and tackle …
July 25, 2020
Nowadays, top Pharma brands are chasing omnichannel experiences for their customers.Channels are the initial bet in omnichannel competition. Moreover, the more channels, the more options HCPs have. …
June 28, 2020
COVID-19 has fully revealed the importance of digital transformation for the Pharma industry. Hence the expanding need to create more pharmaceutical content that can be easily …
May 10, 2020
Customers are getting more digital, more mobile and more sophisticated. But what do physicians require most at this specific moment? Without doubt, relevant content, personalization, and …
April 20, 2020
The worldwide pandemic has led to a big marketing shift in the Pharma industry. Remote lines of communication have become more important than ever before. Agencies must be quick to adapt to the “new normal” brought on …
