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Adopt a future-proof holistic approach to content strategy.
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Develop and enable adaptable pharma and life sciences marketing content.
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Join upcoming conversations with the industry’s leading experts and watch recordings of past events hosted by Viseven.
Recognizing the pivotal role of data, we invite you to the webinar, “The Power of Data Visualization in Pharma Marketing Campaigns” featuring our esteemed speaker, Ezequiel Salvarezza, Head of CoE Americas at Viseven. With an impressive career spanning over twenty years, Ezequiel Salvarezza brings a wealth of knowledge and experience in digital transformation, data analytics, and customer […]
What we’ll cover What are some notable tech trends when it comes to omnichannel events? How do events create value for HCPs and life science companies? What practices could event hosts immediately apply to increase engagement? The speakers will go through these topics and more, so come learn how to increase attendance and engagement at […]
Today, marketing professionals constantly look for new ways to make the client experience more personalized. Simultaneously, marketers and content creators experience an immediate need for more advanced methods allowing more intuitive, structured production and new solutions that will help reduce human labor time by employing subtle semantic-based tagging and AI-based automation. But do all the marketers […]
Today Omnichannel approach helps pharma and life sciences marketers build sustainable and effective communication with clients. However, many are still struggling to get into it for one or another reason – opposition to change, underestimation of its benefits, or, most frequently, lack of competent provisions on how to implement it in your pharma company. That’s […]
Our upcoming webinar is dedicated to a very specific yet, not less exciting topic – we will discuss the latest MarTech technologies within the context of an Asia-Pacific region. The online event will bring together some of Viseven’s top executives and leading regional APAC experts on November 17, 2022, at 10:30 AM CET / 15:00 […]
We are very excited to see you join us for an upcoming webinar dedicated to the modular content approach and its business advantages. Pharmaceutical companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its message to the end user, it becomes a number one priority to […]
One of the six main reasons why drug launches don’t meet forecasted expectations during the first year is low prioritization and resource allocation — 24% of launches fall under this category (and the estimate is on the low side). What does this mean exactly? It means that the sales deployment was lacking, support programs weren’t […]
Pharma marketers thrive when their tools are few, connected, and designed for the industry. Too many tools cause friction and make work feel like, in Jane Austen’s words, “a quick succession of busy nothings.” That means more onboarding, more switching, and more headaches with integrations. Here are the essentials that keep your team focused and […]
Closed loop marketing, aka CLM, is not revolutionary by any means. It’s been long-established since at least the early 2010s, and became one of the foundational models of today’s digital marketing, be it retail, B2B, or life sciences. CLM is often described as a simple, elegant cycle: just collect data, analyze performance, optimize messaging, and […]
