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Can isolation and innovation work together? We proved; we can make it. As they say, however, two masterminds always act better, turning any challenge into balance. Thus, Next Pharma got us together again around the industry’s sharpest commercial event. On May 17-18, Dubrovnik turned into the center of decision-making on what is next for pharma. At […]
Modular content has been in the spotlight of many discussions in the pharma marketing community lately. Not only is it said to deliver the industry from chronic “ailments” like MLR hurdles, content production bottlenecks, and time-to-market anxieties – there are rumors this approach is capable of much more. Fueling omnichannel ambitions with personalized content […]
Veeva Summit once again proved that communication, in fact, is the language of leadership. On May 5, all life sciences industry leaders were invited to Boston to meet the lineup of the best industry experts in the pharma and tech fields. At 55+ sessions, they are about to share the latest findings, valuable insights and […]
Why is a raven like a writing desk? Who knows! However, we know exactly what is common between tech and art. Both are products of human imagination. Being the complicated area where many things come together and overlap, the content creation in pharma is a palette of different systems and tools mixed with the strategic work of […]
On every corner, we can hear success stories of pharma heavyweights, showing us the extraordinary level of personalization, they put into their strategies and win. But what are these stories are made of? Personalization introduces an extra ingredient, those that customers seek everywhere, and the one that eventually wins them over. Now, when the customers’ choices are especially […]
The state of constant search is the nature of the scientific community. Only the one who never stops is finding all-new easter eggs, discovering new scenes, and is blessed with the greatest discoveries. The lack of resilience and the search for truth is what made the pharma industry a hero of the day with all […]
What makes pharma professionals return to events like Reuters’s time and time again? We guess it is the search for answers and the necessity to set the record straight on what lessons we learned for two years fighting for the customer’s attention. The first and the most obvious question is whether the high-(tech)-sounding words we are throwing around […]
For years, our sales teams at Viseven actively participated in a slew of tech and pharma congresses. These events always create invaluable opportunities for us, but behind the scenes, preparation for engagement can take a toll on the team. Think about it: you have dozens of interactions during a few days. You need to remember […]
As pharmaceutical companies accelerate the digitization of their operations, many face a growing challenge: the lack of a structured system that not only stores data but also makes it easy to find, manage, and actively use — without wasting time searching for it. A pharmaceutical digital asset management (DAM) system offers a simple yet powerful […]
We live in an age where everyone is chasing innovation and creativity. While this goal sounds noble on paper, in reality, the rush often turns into an endless search for the next breakthrough, while content gets produced and published without delivering any impact. Imagine creating step-by-step guides, articles in collaboration with subject matter experts, and […]
