AEM and eWizard Integration: Revolutionizing Pharma Content Management

We are thrilled to announce the integration of eWizard with Adobe Experience Manager! Connect all your tools in one place, streamlining content production for enhanced speed and cost-efficiency. By leveraging the seamless integration, you can now boost Adobe infrastructure and significantly shorten production timeframes while still delivering high-quality content tailored for patients and healthcare professionals.

Today, we will tell you more about Adobe Experience Manager and eWizard integration and how it can enhance pharma content optimization, content approval processes, and other workflows. If you are ready to implement next-gen content strategies and healthcare content automation, then this is the right guide for you. Learn more about the seamless integration between the eWizard platform and Adobe in our guide.

What is Adobe Experience Manager?

Adobe Experience Manager (AEM) is a solution that combines a control management system (CMS) and a digital asset management (DAM) system. With AEM, you can manage and sync your data across multiple internal systems and channels, helping create a unified customer experience and providing a centralized platform for content management. AEM includes features such as visual media conversion, omnichannel content delivery, cloud service, and many others.

Overview of eWizard and Adobe Experience Manager

Integration of eWizard with AEM presents limitless capabilities that are guaranteed to help you save time and resources when it comes to creating content. This is what Adobe Experience Manager integration has to offer:

  • Efficient content production

Convert static assets to interactive ones and publish them to any target system immediately. Save time by automating processes related to content production.

  • Single point of control for content creation & delivery​

Every piece of content and material you are working on is available in one place. You don’t have to switch between tabs or use multiple programs to create and deliver content: You can just do it right here, in eWizard, while also getting the most out of AEM’s capabilities.

  • Streamlined processes

No need to double-check whether the downloaded archive is compatible with the target system and test its rendering.​ Automatic publication of broadcast emails to Adobe campaigns eliminates the time that can be spent on manually uploading the content to the target system.​

  • Seamless and easy integration

Integrate your existing tools with the Adobe ecosystem, gaining access to all instruments in one place. You can work with your content in the same space, making changes when necessary without switching tabs and using multiple instruments.

  • Personalized content

Create and deliver personalized content to patients and healthcare professionals, adhering to industry-leading Adobe standards. Combined with the modular content approach and numerous Adobe Experience Manager features, you can now streamline content production and create materials perfectly tailored to your audience’s needs and preferences.

Benefits of Integrating eWizard with Adobe

By integrating eWizard with Adobe, you can finally achieve maximum cost-efficiency and productivity. Here are the AEM integration benefits:

  • Reduce the time needed for content distribution​

Our system validates the existing content, suggests necessary steps, and notifies of any errors, speeding up the content’s publishing process. You don’t have to enter any additional metadata or take other extra steps; everything is already handled!

  • Smooth and easy process of publishing any type of content 

Publish content directly to any target system.​ Moreover, thanks to the automatic publication, you don’t need to spend time manually uploading any content. With our eDetailing platform, e-Wizard, and AEM integration, you can create any content with ease, including banners, presentations, emails, and others.

  • Better tracking and monitoring of publication history​

eWizard monitors all the content you’re working with, checking for mistakes and preventing duplicates in Adobe campaigns, maintaining consistency across all published materials, and checking for errors.

  • Official partnership and secure connection​

Viseven is an official Adobe Solution Partner. All our policies and procedures comply with ISO 27001. Our team consists of certified Data Protection Office experts dedicated to ensuring your safety by safeguarding sensitive patient data and intellectual property.

  • Affordable solution

No expensive development team is required to create high-quality Adobe content. You can now do it easily with eWizard and AEM integration, saving time and resources.

Technical Requirements for Pharma Integration

Data Integrity and the Need for Integrated Pharma Content Solutions

Data integrity is one of the most important aspects of the pharmaceutical industry, and it helps companies guarantee the safety of many processes in pharma, such as clinical trials, drug development, research, etc.

Here at Viseven, our top priority is ensuring the safety of our clients. We adhere strictly to data quality principles, following the ALCOA guidelines:

  • Attributable: Every time a company works with any material, they know who produced it, why, and when;
  • Legible: Ensuring data is readable and permanent (meaning that it remains understandable throughout the years) is crucial for accessibility throughout its lifecycle. This goes both for paper and electronic records;
  • Contemporaneous: Data must be recorded at the time the event or activity is taking place. Proper timestamping practices should be used. Data recorded after the event or activity has occurred should be indicated as a late entry;
  • Original: All data must be original rather than copies of materials used previously that were already published;
  • Accurate: Data should be error-free and have proper tagging and linking of all digital assets.

Digital Asset Management and Content Approval Software (Life Sciences Perspective)

The pharma industry has one of the most complicated content lifecycles, making it important to consider the different layers of responsibility at every content production stage. Generally, we can categorize these layers into three distinct categories.

Asset management, specifically handled by agencies, can be organized as a short-term goal. Typically, this entails establishing a unified workspace with adequate integrations, a suite of content authoring features, and a means to track outcomes effectively.

Next comes the marketing review and approval workflow, necessitating both a consolidated platform for content collaboration (e.g., asset commenting) and a formal approval mechanism supported by technology.

Consequently, covering medical, legal, and regulatory aspects, the compliance layer also demands a centralized “source of truth.” This entails additional meta-tagging, taxonomy, contextual elements, and a more structured approval chain.

The eWizard and Adobe AEM integration is a powerful solution that addresses the complexities of the pharmaceutical content lifecycle to ensure compliance across all stages of content production. The AEM and eWizard synergy empowers companies to create unique content in accordance with all principles of data integrity and pharmaceutical standards, making it easy to optimize and publish content without spending time on manual tasks.

eWizard & Adobe Solutions Worth Paying Attention To

Are you ready to unleash Adobe’s full potential? We offer a range of eWizard and Adobe solutions suitable for businesses of any size:

AEM consulting

Our experts will provide possible ways to align AEM’s capabilities with business goals, help analyze business requirements, and advise on content strategy and digital asset management.

AEM managed solutions

We offer comprehensive management of AEM infrastructure, ensuring optimal performance, security, and reliability. ​Our solutions cover aspects like site monitoring, performance tuning, and regular updates.

AEM and marketing automation integration

The Viseven team will help you integrate AEM with various marketing automation platforms for streamlined content management and marketing processes​ and more targeted and efficient marketing campaigns.

Enterprise-grade AEM solutions

We offer expertise in Adobe services tailored for large-scale operations, focusing on enhancing digital experiences through personalization, optimizing content management, and improving overall website functionality to boost user engagement and conversion rates. ​

AEM Migration and Upgrade Services

Our professionals are ready to ​assist you with digital asset migration from other systems to AEM​ and upgrading existing AEM installations to the latest versions.

Adobe Experience Manager Success Story

The Viseven team has provided numerous clients with successful Adobe Experience Manager solutions. Here is one of the many success stories demonstrating how powerful the combination of AEM and Viseven’s expertise can be.

Problem

Our client, a leading figure in their industry, faced a challenge due to the lack of an available AEM development team. They sought our expertise to create a user-friendly portal to streamline customer experience and prompt users to share personal information.

Solution

A digital platform that would foster a community of growers advocating for their solutions.​

How we did it

Our team developed and configured the AEM according to the client’s needs to support the launch and management of customer platforms. ​

Moreover, we developed the website, created template pages and specific components, plus provided support activities. Then, we offered consulting to employ the best AEM development approaches.​

Our approach

Our communication strategy included daily team syncs (stand-ups, reviews, grooming, retrospectives) and regular updates with project stakeholders, product owners, and the infrastructure team.​ We ensured quality by updating test cases during feature development and implementing automated testing to support expansion into new markets.​

Business value

  • Significantly enhanced the client’s customer engagement;
  • Personalized digital experience, which increased lead generation and built valuable Salesforce relationships;
  • We fully addressed the client’s problems without third-party assistance, except for IT support and infrastructure, which were managed by the client;
  • The client was impressed with our agility, expertise in the AEM tech stack, and commitment to effective communication and value delivery.​

Are you ready to experience a renewed approach to creating content? The eWizard and Adobe integration enables you to craft personalized campaigns and customer interactions that resonate deeply with your audience. From intelligent content workflows to pharma document automation, you can now enhance multiple processes in just a few clicks.

Book a free consultation!

Best eDetailing Platforms to Check Out

Staying up to date with the latest news in the field, making rounds, seeing 60 patients, and keeping up with paperwork paints a clear picture of the immense workload healthcare professionals (HCPs) can shoulder daily. It is no surprise that it is challenging for sales reps to get a face-to-face meeting with them.  

The research findings are concerning, but unfortunately not unexpected. They suggest that more than 75% of healthcare professionals find their workload unsustainable. Additionally, 77% reported that their colleagues are experiencing burnout, and nearly half agreed that their peers are considering leaving the field. 

While pharma and life sciences alone cannot solve the problem, brands should aim to alleviate pressure by ensuring effective communication with HCPs. eDetailing represents one of the strategies to pivot towards addressing providers’ burnout and boosting engagement. 

In this article, the Viseven team is going to shed light on the best e-detailing software that would improve your interaction with HCPs. But before we begin, let’s briefly get into what an eDetailing software is. 

What is eDetailing Platform? 

A pharmaceutical eDetailing platform refers to software that allows sales rep to deliver product information in an engaging and efficient way. Instead of relying on conventional brochures, pharmaceutical companies can opt for eDetailing platforms to demonstrate interactive presentations, data, and videos on laptops or tablets. Remote detailing solutions let HCPs meet medical representatives (MedReps) online, while self-detailing tools enables them to review materials on their own schedule, fitting learning into their busy day. 

Benefits of e-Detailing Platforms 

Before we move forward, let’s provide some incentives to keep reading this article. What are the benefits eDetailing software brings to the table? Let’s explore: 

  • Saves time. A healthcare professional accesses bite-sized, on-demand information, while MedReps connect with them without travel hassles. 
  • Aligns with HCPs’ busy schedules. Remote eDetailing empowers providers to dive into presentations without getting distracted from their responsibilities. They can access information on any device, anytime, ensuring they have the latest knowledge of pharmaceutical products. 
  • Boosts engagement. eDetailing requires HCPs to take actions, whether it is clicking through graphs or taking quizzes. These actions make presentations more engaging compared to traditional sales pitches. 
  • Makes personalization possible. Each of these actions counts! Pharma harnesses this data to craft individualized presentations that resonate with each healthcare professional. 
  • Drives sales. Satisfied HCPs are more likely to remember brands and prescribe their products to patients.  
  • Ensures compliance. eDetailing solutions allow you monitor pharma reps’ activities to guarantee brand integrity and regulatory compliance.  

Usage of Platforms in Pharma Marketing 

In pharma digital marketing, eDetailing solutions translate into deeper connections with HCPs, personalized content delivery, and real-time feedback. Take one of our clients as an example. The pharma brand’s text-heavy, static eDetailers did not resonate with cardiologists, GPs, and neurologists in Ukraine. Viseven helped them transform those materials into engaging, interactive eDetailers that sparked meaningful conversations and feedback. 

We cut through the noise for HCPs with eWizard, our content experience platform. Our team created easy-to-digest eDetailers with a clear structure, sleek design, and interactivity components, meeting the unique HCP needs.  

It was a win-win scenario for everyone. Healthcare professionals benefited from personalized information to promote better patient care. The client enjoyed cost savings, wider reach, and increased engagement with HCPs. 

TOP eDetailing Platforms to Pay Attention to 

In this section, we will compare leading eDetailing platforms by highlighting their key benefits. Also, we are going to explore potential drawbacks you might not find on their websites. This comprehensive approach will help you make the best choice for your unique needs. 

eWizard 

eWizard, an advanced content experience platform by Viseven, empowers pharma brands to efficiently plan, brief, build, localize, and approve their eDetailing content. 

eWizard Perks: 

  • Numerous integrations. The platform integrates with solutions like IQVIA, Salesforce, and Agnitio, optimizing reporting and data flow. 
  • Content modularity. The tool lets users divide eDetailing content into small chunks or modules to recycle and adapt them for omnichannel campaigns.  
  • Localization capacities. The eWizard AI algorithms leverage past translation results stored on the brand’s memory server to accurately translate eDetailing content.
  • Data-driven detailing. The platform offers dynamic analytics across all channels, including brand activity tracking and competitor analysis. 
  • Template library. A robust library of pre-built templates cuts time needed to create impactful eDetailers. 
  • Easy preview. Users can preview how their eDetailers will look on different devices to ensure superior user experience. 

eWizard Downside: 

  • Learning curve. The software is quite complex, meaning investing in training and setup might be necessary. 

IQVIA 

IQVIA offers analytics solutions for HCP engagement, content delivery, and healthcare communications, including remote detailing and self-detailing. 

IQVIA Perks: 

  • Focus on compliance. The pharmaceutical company narrow-focuses on security by adhering to regulations like GDPR and HIPPA. 
  • Omnichannel capabilities. IQVIA empowers users to effectively connect with their audience through multiple channels by providing not only conventional pharmaceutical detailing but video detailing and webcasts too. 
  • Advanced analytics. The brand offers in-depth analytics solutions to accurately measure return on investment and marketing campaign performance. 
  • HCP interaction made easy. Drawing notes tools, chat functionality, and real-time feedback help MedReps better explain product offerings, engaging healthcare professionals and easily communicating brand value. 

IQVIA Downside: 

  • Complex interface. Users may require special training sessions for easy navigation within the platform. 

Atkana 

Atkana refers to a cloud-based eDetailing solution for pharmaceutical and medical device industries.  

Atkana Perks: 

  • Advanced content authoring. Rather than exploiting text-heavy eDetailers, this platform offers an opportunity to craft rich, immersive customer experience with multimedia content like demos and simulations. 
  • Commitment to data security. Atkana considers customer privacy with utmost importance, ensuring data encryption while in transit and at rest. The company has a global cloud infrastructure to comply with local regulations, like China’s Personal Information Protection Law or GDPR, as well as user access audit logs documentation to protect data from prying eyes. 
  • Advanced reporting. The solution offers detailed data insights on eDetailer performance, allowing users to tweak campaigns and make them more persuasive and interesting for the audience. 

Atkana Downside: 

  • Cost. This eDetailing software is more expensive than many other solutions on the market, which makes it less suitable for smaller teams with basic needs. 

Enablr 

Enablr has every right to bear such a name. It (tautology warning) enables users to plan and monitor remote detailing sessions, gather HCP responses, capture call details, and much more. 

Enablr Perks: 

  • Easy targeting. Sales reps plan sessions based on HCP profiles and clinic details readily available in the platform.  
  • Sample request made convenient. This patient-centric eDetailing tool lets HCPs place an order from the suggested list of predefined drugs. 
  • Generative AI. Enablr relies on AI to create customized slides from PDFs, thereby saving time and effort when tailoring messaging for HCPs. 

Enablr Downside: 

  • The lack of single industry specialization. Enablr provides eDetailing services to three industries: pharmaceuticals, real estate, and insurance. If you require a stronger focus on life sciences, you may want to explore alternative eDetailing solutions. 

Shaman 

Shaman is a cloud-based solution that lets life sciences brands build compliant, interactive eDetailers.

Shaman Perks: 

  • Do-it-yourself production. The eDetailing software empowers users to create rich, engaging eDetailers with no coding and designer skills. Shaman automates many eDetailing-related tasks, like content creation, document linking, and HTML creation, giving teams a chance to focus more on creative work. 
  • Modular content. Users can repurpose the existing content modules across different channels and markets. 
  • Translation automation. Its machine learning algorithms help clients translate content into more than 100 languages – in only a couple of minutes. 
  • Personalization during every call. Shaman offers complementary functionalities, like slide selections and mini brand stories, to tailor messages during the calls. 

Shaman Downside: 

  • Limited functionality. Compared to more complex eDetailing tools, Shaman does not offer such features as multichannel engagement, advanced reporting or detailed analytics. 

Platforce Pulse 

Platforce refers to a CRM pharma marketing innovation targeting pharmaceutical and medical device brands. Platforce Pulse provides users with enhanced eDetailing capabilities.

Platforce Pulse Perks: 

  • Real-time KPIs. Clients can gather engagement metrics during an eDetailer presentation to understand what is working and what is not. 
  • User-friendly data visualization. Collected data can be readily visualized to make insights into HCPs’ interactions understandable and shareable. 
  • Smart follow-up. Whenever HCPs interact with presentations, clients get notified to send follow-up emails to keep the conversations going. 
  • Offline access. With Platforce Pulse, users access content even offline. This ensures uninterrupted eDetailing, which is particularly useful in regions with limited internet connectivity. 

Platforce Pulse Downside: 

  • The lack of advanced analytics. Platforce Pulse offers no in-depth analytics capabilities, compared to the full Platforce platform. 

Summing Up 

When you are deciding on an eDetailing platform, it is increasingly important to take into account your specific business needs, the size of your team, and the resources available. If you find yourself with a wealth of existing content waiting to be repurposed, planning to implement an omnichannel pharma marketing strategy while closely tracking campaign performance using advanced tools, and requiring various integrations, then eWizard could be the smart choice for you. 

Our team is committed to delivering aesthetically appealing, user-friendly, and resonating eDetailers, including self-detailing and remote edetailing solutions. With eWizard’s wide range of pre-built templates and intuitive tools, pharma brands can build presentations without comprehensive coding and design skills. 

Want to craft impactful eDetailers at scale without any hiccups? Contact us today and we will get back to you as soon as possible. 

Viseven’s Year in the Spotlight

The end of the year is the perfect time to press the pause button and play back the last twelve months. According to James Clear, the productivity expert and author of the bestselling book Atomic Habits, this is the time to slow down for a moment and ask yourself: “Are my choices helping me live the life I want to live?” In the corporate world, conducting a year-in-review is about zooming out and assessing whether a business is on the right track and moving at the desired pace.  

Reflecting on the progress made and milestones achieved gives us the opportunity to celebrate our wins and stretch our strengths even more in the future, which is truly one of the best gifts to ourselves. Without further ado, let’s check out the Viseven’s journey this year and set the stage for an even more successful ride ahead. 

Viseven office opening in Poland 

March 31st filled the professional calendars of Viseveners in Poland. We had an incredible office opening in Poznan – a celebration that brought together our twenty colleagues from Poland and Ukraine. It was an amazing opportunity for the team to unwind and connect beyond the confines of virtual communication in Teams’ chats.  

We started off with playing ice-breaking games, sharing fascinating stories, and indulging in delicious national foods. The highlight of the party was our CEO, Nataliya Andreychuk, taking a swing at a piñata and unleashing a shower of surprises for everyone. The firework cake and champagne rounded out the perfect celebration picture. 

The Excellence in Customer Service Award 

Customer service either makes or breaks brand loyalty – whether through speed, experience, or convenience. Consistently delivering superior services keeps clients coming back again and again. The Excellence in Customer Service Award celebrates leaders who deliver digital solutions and services with customers in mind.  

Nataliya Andreychuk is the name to remember when it comes to white-glove customer service.  Viseven is a company that puts the customer first, every step of the way. For over a decade, under Nataliya Andreychuk’s guidance, Viseven has been supporting pharmaceutical companies in providing engaging content that speaks directly to the target audience. 

“I am truly honored to receive this award. At Viseven we have always been directed toward bringing high-quality and reliable products to meet the customers’ diverse marketing demands. This award is a testament to the hard work and dedication of our entire team, which I’m proud to lead,” says Nataliya. 

ISO/IEC 27001 recertification 

For many people, ISO/IEC 27001 might sound like a jumble of numbers and letters. But for us, having that acronym on our list of accomplishments for the year is solid proof of the effort we have put into keeping our information security management system top-notch. ISO/IEC 27001 is an international standard showing that we have got the right measures in place to handle data security risks according to global best practices and principles. 

Viseven has successfully passed recertification for the fourth consecutive time. Once again, we demonstrate that data security is the core of our corporate culture and a crucial factor in collaboration with our clients.   

Viseven and SpotMe strategic partnership 

This year, Viseven entered a partnership with SpotMe, the event platform designed for high-touch enterprises to host events. Through this partnership, life sciences companies now can create engaging pharmaceutical events with healthcare providers (HCPs), such as arranging high-profile speaker series for more than 500 invitees and organizing eCongress with more than 200 participants.  

Olivier Aubert, Business Development and Partnerships Director at SpotMe, is deeply convinced that the key to HCP engagement lies in making all interactions easy. SpotMe ensures frictionless invitation, registration, and attendance.  

In an age where data is the new gold, the platform gathers comprehensive information post-event, including reactions, participant details, and questions raised, to develop a more comprehensive omnichannel approach. This data also helps companies get started by inviting the right people to the right event. Recognizing that genuine engagement begins well before the event, our partnership with SpotMe enables our clients to connect with the audience that actively seeks that kind of interaction. 

Launch of “7 Minutes with Viseven” podcast 

Viseven kicked off a series of podcasts featuring Volodymyr Frydel, Talent Development Manager, engaging in conversations with guests about our company’s core values – passion, agility, curiosity, and empathy (PACE).  

As the name suggests, over seven minutes, our team members had the chance to delve into their personal perspectives on these values. This approach allowed us to understand our employees not only as professionals but also as individuals who resonate with our corporate culture. 

14th anniversary 

In 2023, we marked Viseven’s 14th anniversary with a twist! Instead of the usual cake, we embraced a healthy initiative – a collective run of 14 kilometers, symbolizing each year in business.  

Participants hit the pavement outdoors or hopped on the treadmill indoors to come together in the teamwork spirit. Everyone was awarded a special commemorative medal, and the fastest runner took home an extra surprise. Along the way, employees captured moments with photos to cherish and share on social media. Exchanging energy and enthusiasm through this initiative was our way of expressing gratitude for everyone who had been a part of our amazing company and industry at large. 

Recognition in the Tech Investors Guide 

It is no secret that investors seek reliable evidence before pouring their money into any venture, and documents shared by Ministries hold significant value in this regard. The Ministry of Digital Transformation of Ukraine has shared a document featuring the most prominent and promising tech companies worthy of investment.  

Viseven secured a position on the list twice — as a Top MarTech company and a Top Service company. In fact, our company was the only business included twice – a tremendous achievement for our entire team. This accomplishment served as motivation for us to move forward with even greater dedication and perseverance.  

Check the full list by following this link: IT Ukraine Association launches an online version of the Incredible Tech catalogue – Асоціація “IT Ukraine” 

10th anniversary of Viseven’s eWizard 

October 23rd was a big date for our crew! We were happy to celebrate the tenth birthday of eWizard, an advanced content experience platform revolutionizing pharma marketing strategies. We started out as a small team of enthusiasts driven by the desire to foster transformation in the industry. Fast forward to today, eWizard brings together 17 dedicated teams and boasts 120 professionals on board.  

We sat down with Roman Vasylenko, the brains behind eWizard and our CTO, to chat about the inspirations, challenges, successes, and even some funny stories along the way. This exclusive piece is a must-read not only for pharma marketers or loyal eWizard users but all leaders out there hungry to absorb Roman’s infectious energy, wisdom, and innovative mindset.  

Hit the link for the full lowdown: https://www.linkedin.com/pulse/ewizards-decade-review-through-10-questions-roman-vasylenko-viseven 

New Viseven brand identity 

“Nothing is constant but change,” Heraclitus once said, emphasizing the inevitability of transformations. While Greek philosophers may not have known much about business development or brand communications, this quote is still relevant nowadays, and our company’s evolution is a testament to this.  

This year, the Viseven company has given its brand identity a refresh to showcase our commitment to staying at the forefront of the latest industry advancements. The new logo is full of meaning, representing the number 7, the part of the company’s name, and an upward-pointing arrow. The redesigned look symbolizes the company’s dedication to ongoing growth, technological innovation, and expertise.  

“Our company is growing and evolving. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” comments Yuliya Sotska, Chief Brand & Communications Officer at Viseven. 

Digital Marketing Award at the Go Global Awards 

Go Global Awards is the platform for innovative companies eager to extend their reach, build strategic alliances, and establish a strong presence in the international marketplace. In 2023, Rhode Island, USA, brought together incredible businesses from around the globe to celebrate their outstanding achievements and leadership. Viseven, represented by Maksym Savenko, our AD Lead, received the Digital Marketing Award, recognition for many years of creativity, customer-focused service, and hard work from our entire team. 

Nataliya Andreychuk shares her cancer survivor story 

In October, during Breast Cancer Awareness Month, Nataliya Andreychuk, CEO at Viseven, revealed her battle with the disease for the first time. Five years after overcoming cancer, she felt ready to share the invaluable lessons from her struggle and inspire others who confront the same challenge.  

Nataliya is now convinced that her personal story has reinforced her professional commitment to saving lives by improving communication. Her journey has underscored the crucial role that timely, up-to-date, and reliable information plays in a patient’s clinical outcomes. 

Viseven at global pharma, tech, and marketing events 

In 2023, our team did a lot of traveling to attend major events that push the industry boundaries and build partnerships. Nataliya Andreychuk was a panelist at Reuters Pharma, NEXT Pharma Summit, Digital Pharma East, 4th Annual CX Management for Life Science, and NEXT Pharma CX & Engagement as well as a speaker at 4th Annual Pharma AI Summit

Yuliya Sotska, Chief Brand and Communications Officer, was a panelist at Dublin Tech Summit and moderated discussions at Collision and Web Summit. Oksana Matvienko, Regional Director, spoke at PHARMA CX SUMMIT and PANAGORA PHARMA CX TECH  SUMMITOlena Volkova, Regional Director, presented Viseven at Reuters Pharma, NEXT Pharma Summit, 4th Annual Pharma AI Summit, GIANT Health

As the year (and this Viseven’s overview article) comes to a close, we want to thank our clients and partners for placing trust in us. The Viseven team feels motivated and inspired as never to build upon these accomplishments in the coming year 2024.

Viseven’s Success Recognized on the Everest Group PEAK Matrix® 

Viseven, a leading player in the pharmaceutical marketing industry, has been featured on the PEAK Matrix 2023 by Everest Group, reaffirming its position as a major contender in the next-generation customer engagement platforms for life sciences. 

The Everest Group PEAK Matrix is a prestigious industry benchmark that showcases and positions world-class service providers and technology vendors within specific sectors. The assessment framework implemented by Everest Group adopts an unbiased and evidence-based methodology by analyzing vendors’ operational activity and deals information. Everest Group refines these results by considering buyer interactions, vendor briefings, and market experience, providing potential clients with a bird-eye view of a company’s standing within the industry.  

Chunky Satija, Vice President at Everest Group, asserts that the PEAK Matrix has encompassed pharmaceutical MarTech companies switching from a CRM-focused mindset to a customer experience (CX) approach: those that are driven by the goal of delivering innovative CX-centric solutions that facilitate content management, optimize channel engagement, and bolster commercial learning and training initiatives.

Viseven’s inclusion in the space of advanced solutions for pharmaceutical brands is a merit of its dedication to providing industry-specific tools for modular content management. By equipping its clients with the ability to create personalized, bite-sized content at a large scale, the MarTech provider empowers them to experience the benefits of authentic omnichannel engagements.

Viseven offers a comprehensive suite of life sciences-focused content management solution that houses next-generation features such as dynamic content templates, AI-assisted content creation, and content localization with modular and flexible implementation options, through its eWizard platform. Clients appreciate the out-of-the-box integrations offered, its flexibility to incorporate client-specific requirements, and robust support services ecosystem. This has helped position it as a Major Contender in Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix Assessment 2023.

Apart from allocating vendors’ specific positions on the matrix, Everest Group provides a detailed analysis and commentary to assist clients in finding providers based on their business needs. To access the complete document containing the PEAK Matrix research, simply fill out the form below and download it. 

Top Pharma, Life Sciences, and Healthcare Trends for 2024

Companies of all sizes in the pharmaceutical, life sciences, and healthcare industries are among the first to embrace advanced technology and its tremendous potential to accelerate drug research and development, streamline drug manufacturing and supply chains, and personalize patient care and customer experience.

In our overview, we collected all the most significant pharma, life sciences, and healthcare trends that will change the game within the upcoming years.

Download this guide to learn more about: 

  • Using artificial intelligence to deal with mental health issues, preventing burnout in the workplace, discovering new drugs, and improving medical content production; 
  • Next-generation medical education and healthcare powered by metaverse and virtual reality; 
  • Omnichannel marketing and how it can increase engagement with healthcare professionals; 
  • Patient-centric approach, precision medicine, and personalized patient support programs; 
  • World’s leading pharmaceutical companies uniting their efforts to work together towards achieving decarbonization.

Complete the form below to get Pharma, Life Sciences & Healthcare in 2024 — Technology Trends Outlook to your inbox.

Viseven Presents New Brand Identity: Reflecting Transformation

Viseven, a leading MarTech services provider in the pharma industry, announces a new brand identity. The brand refresh is now in effect across the company’s social media platforms. 

This strategic decision stems from the company’s transformation and strong ambition to revolutionize the pharmaceutical market. 

Nataliya Andreychuk, CEO of Viseven, shared the exciting news, underlining that adjustments to the brand identity highlight the commitment to staying abreast of market trends and assisting clients in navigating the ever-changing industry landscape. 

“Viseven’s transformation is not just about a new look or aesthetics. It’s a reflection of our evolution as a company and getting closer to partners around the world, continuing our mission of saving lives by improving communication. Over the past 14 years, Viseven has been growing and evolving, guiding clients on their unique journeys. It feels like the perfect, organic moment for our update. And that’s just the first step; in 2024, we are ready for even more thrilling transformations,” says Andreychuk. 

The selected logo signifies a prominent change from the prior design. Unlike the old logo, where the blue ‘V’ represented the company’s initial letter, the revamped version can be interpreted as either the number 7 or the upward-pointing arrow symbol.

The purpose of this logo is twofold – to reflect an element of the brand name and to showcase the company’s focus on continued growth, technological innovation, and expertise.

“Viseven is a leader in digital transformation, and today, we prove that time does not stand still. Our company is growing and evolving. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” claims Yuliya Sotska, Chief Brand & Communications Officer at Viseven. 

Over the last decade, Viseven has evolved into a global company, catering to clients from over 50 countries. Creating a more universal logo was a natural move, pinpointing Viseven’s international footprint and familiarity to customers worldwide. 

Rather than entirely forsaking the prior color scheme, the primary and secondary colors (royal and light turquoise blue, respectively) have been retained. The design team enhanced the shades by increasing their brightness, thereby bringing a subtle yet powerful refinement to the previous image. 

The refreshed brand identity move mirrors the company’s desire to preserve its legacy while embracing innovation to meet the rising needs of its clients. The chosen color palette is intended to amplify the brand’s trustworthiness, reinforcing the sense of authority and confidence.

About Viseven

Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience.

Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities.

The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. 

Follow Viseven on social media: LinkedIn, Twitter, YouTube, and Facebook.

Viseven CEO and Co-Founder Shares Her Breast Cancer Survivor Story

Nataliya Andreychuk, the co-founder and CEO of Viseven, reveals her personal battle against breast cancer. Her story is a testament to enduring strength, tenacity, and sincere commitment to make a genuine difference in patients’ lives. 

For the first time, Nataliya courageously shared her story of overcoming breast cancer, inspiring others with her inner power and resilience. Five years later, she is finally ready to share the invaluable lessons she has learned:

Nataliya shares her story five years after beating the disease

“For a long time, I hesitated to share this deeply personal journey. The lines between personal and professional life can sometimes blur, and there’s a natural inclination to keep them separate. Yet, as the years have unfolded, I’ve come to realize that our personal experiences profoundly shape our professional paths. As humans, our personal and professional lives are inextricably linked. 

Today, marking the culmination of Breast Cancer Month, I share a chapter from my life – the story of Nataliya Andreychuk, a cancer survivor and the CEO of Viseven, a healthcare digital marketing agency rooted in Ukraine and dedicated to partnering with the Pharma and Life Sciences sectors. 

Five years ago, I was confronted with a diagnosis that no one ever wishes to hear – breast cancer. The journey that followed—filled with the courses of chemotherapy, surgeries, and radiation—tested me in ways I could never have imagined. Yet, throughout this tumultuous journey, I never once contemplated giving up. 

What fortified me during those trying times? The unwavering support of my family, friends, and notably, Viseven. Work became a sanctuary, a semblance of normalcy in a world turned upside down. Viseven wasn’t just a company to me; it was an extension of my family, an anchor in the storm. 

My journey through treatment also brought a profound realization. I began to truly understand the indispensable value that our Pharma and Life Sciences clients bring to countless lives. Trusting the medications they produce, I felt a deep and personal connection to our clients. 

Today, five years later, I stand here, more grateful for each day and with a fervent desire to inspire the others battling cancer. My journey, underscored by love, trust, and the insatiable will to live, should serve as a beacon of hope to all facing life’s formidable challenges. 

I owe a debt of gratitude to Lisod, the Israeli Oncology Clinic in Ukraine, and Andrii Zhygulin (LinkedIn Profile). Their tireless efforts quite literally gave me a second lease on life.” 

For nearly a decade, Nataliya Andreychuk has been at the forefront of transforming the pharmaceutical industry.

Merely a few months prior to Nataliya’s diagnosis, the Viseven team was involved in the development of an oncology assistant mobile application. Together with the client, they were creating a credible source of evidence-based information for oncologists. Nataliya regards herself fortunate to be well-informed about the disease, its consequences, treatment alternatives, etc. 

Now, she firmly believes that timely, up-to-date, and reliable information can impact clinical outcomes, significantly increasing patients’ survival rates. The company’s mission to save lives by improving communication has become Nataliya’s personal guiding principle. 

Her recovery from breast cancer has not only deepened her connections with clients but also amplified the advocacy for patients’ needs. In sharing her story, she hopes to raise awareness about the importance of putting patients at the center of any healthcare efforts.  

Nataliya is convinced that pharmaceutical companies should approach each patient as an individual with unique circumstances and distinct needs. By embracing patient-focused marketing strategies, companies can create more meaningful connections with patients, leading to increased trust, higher compliance rates, and, eventually, improved healthcare outcomes. 

About Viseven 

Viseven is a future-inspired global Pharma marketing agency with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. 

Follow Viseven on social media: LinkedIn, Twitter, YouTube, and Facebook.

Creating Impactful Campaigns and Driving Innovation: Viseven and Aprimo Team Up

Viseven, a leading global MarTech services provider for the Pharma and Life Sciences industries, is eager to reveal some exciting news: Viseven has teamed up with Aprimo, a content operations platform and work management solution provider. This partnership paves the way for gradual digital transformation across many industries, including Retail, Manufacturing, Finance, and, of course, Pharma and Life Sciences, making high-quality digital content creation, management, and distribution a reality for everyone.

Delivering Personalized and Impactful Experiences & Cutting-Edge Content Management Solutions

The partnership between Viseven and Aprimo is a unique opportunity for global companies to enhance their delivery process of high-value omnichannel experiences. Both companies develop solutions for companies that rely on large quantities of complex, compliant, multilingual content in their marketing endeavors. The result product of the collaboration will ensure that the content reaches the right audience at the right time, while also maximizing engagement and accelerating growth.

Viseven is going to contribute its experience in the modular approach, AI applications for taxonomy, localization tools, and other content management solutions.

Viseven and Aprimo offer complementing solutions for end-to-end content management: AI-powered content storage system, management, planning, and distribution tools – all connected through Viseven eWizard content experience platform. By leveraging the integration of Viseven and Aprimo, the clients will gain the ability to extend the frontiers of marketing in their respective industries and attain unparalleled digital excellence. They will be able to eliminate data silos, enable synchronized processes, accelerate content approval, enhance its quality, and unlock a multitude of other benefits.

“Having a partner like Aprimo is a chance for us to create a meaningful long-lasting impact. Digital transformation is not a solitary endeavor, and we are ready to work side by side to become a part of the future where innovation is not limited by any boundaries.”

Nataliya Andreychuk, Co-founder and CEO of Viseven.

Aprimo & Viseven integration will enable companies to create engaging digital content. By leveraging Viseven’s expertise and Aprimo’s offerings, users will be able to deliver impactful marketing campaigns that would strike a chord with the audience and enhance communication. Businesses can reshape the way they create brand content, unlocking its full potential and making it more powerful than ever.  

By utilizing Viseven’s closed-loop marketing approach, companies can generate valuable data on customer behavior and campaign performance. When seamlessly connected with the analytics and reporting capabilities of Aprimo, customers can obtain a holistic view of the approval, impact, and usage of digital assets. This integration empowers data-driven decision-making, facilitating the optimization of content strategies, identifying high-performing assets, and enhancing overall marketing effectiveness. 

Follow us for further updates and information on how to maximize the benefits of Viseven & Aprimo collaboration: LinkedIn.

About Aprimo

Aprimo’s AI-powered content operations platform helps your teams spend their time and effort on content and marketing strategies that drive business outcomes and reach customers in the right channels. Recognized by Forrester for its digital asset management and marketing resource management software, Aprimo has been named the leading vendor in the Wave Reports for DAM and MRM due to its continued innovation in AI and vision for generative AI solutions. Aprimo provides customers with a future-proofed 360° view into content strategy, planning, collaboration, and delivery across all teams and locations in real time to help your teams manage, measure, and monetize your digital assets. Visit aprimo.com/content360 to see how we’re powering brands of all sizes with Content360°. 

Learn more information about Aprimo:  https://www.aprimo.com/.

About Viseven 

Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe.

Learn more information about Viseven: https://viseven.com/.

The Viseven Team Obtained ISO/IEC 27001 Certification

In May 2023, Viseven obtained an ISO/IEC 27001 certificate confirmed by the International Accreditation Forum (IAF). After months of planning and enormous work, the Viseven team is excited to join over 50,000 businesses in over 140 countries that maintain the highest standards of informational security

While you’re reading this article, hackers are attacking dozens, or even hundreds, of businesses online. Did you know that over 75% of organizations suffered ransomware attacks in 2021? 

In 2022, the size of the global cybersecurity market amounted to almost $222 billion, according to a survey published on Statista. In response to the growing number of cyber crimes and threats, the market is anticipated to experience a nearly three-time increase and reach over $657 by 2030. 

One of the time-tested ways to protect information from criminals is to establish an information security management system and prove its effectiveness with ISO/IEC 27001 certification.  

What is ISO/IEC 27001? 

ISO/IEC 27001 is the world’s highest standard for information security management systems. The standard aims to provide a company of any size and from any industry with instructions about creating, implementing, and enhancing an information security system. 

Why Should Your Business Obtain ISO/IEC 27001 Certification? 

Obtaining ISO/IEC 27001 certification isn’t just about information security, privacy, and data protection.  

An ISO/IEC 27001 certificate on a company’s website shows dedication, competence, and professionalism. The standard lays the foundation for more achievements in the future and tremendously optimizes a company’s resources. 

Here are a few major benefits of obtaining ISO/IEC 27001 certification for our company. 

Building Reputation in the Market 

As the world’s most popular standard for information security management systems, ISO/IEC 27001 is also a sign of trust in the business world.  

Once obtained, the certification demonstrates commitment, responsibility, and transparency to the companies we’re cooperating with and the companies that may become our partners soon.  

In other words, everyone who collaborates with us can be sure that we follow the same, internationally approved, security guidelines. 

All three basic information security principles, such as confidentiality, information integrity, and availability of data, are observed. 

A Resilient Security System in One Place 

An information security management system includes a set of practices and procedures that help a business identify existing security gaps and vulnerabilities and minimize risks in the future by improving resilience.  

Following the ISO/IEC 27001 standard, a company or brand secures all the data in a centrally managed framework, which allows them to enhance internal security structure and focus on more significant goals. 

More Awareness and Fewer Errors 

When preparing for ISO/IEC 27001 certification, a company increases the level of knowledge about information security among employees and decreases the odds of being attacked due to human mistakes.  

The standard requires all people working in a company to pass a specific training program that boosts security awareness, and the company’s information security department informs the staff about the latest trends and threats in cybersecurity. 

Better Compliance and More Savings 

The ISO/IEC 27001 standardization is a step further towards compliance with other frameworks, standards, and regulations, such as General Data Protection Regulation (GDPR) and Network & Information Systems (NIS). 

Companies that obtained the ISO/IEC 27001 standard avoid financial losses from security breaches and prevent possible fines and penalties caused by non-compliance. 

Now that the security and privacy concerns were taken care of, we can focus on establishing and strengthening our partnerships and developing solutions to drive positive change in pharma. 

Salesforce in the healthcare industry: capabilities, applications, alternatives

As the pioneer in client relationship management (CRM) software, Salesforce is now one of the leading platforms offering a rich collection of products, solutions, and tools far beyond CRM possibilities. According to Fortune, Salesforce is the second most innovative company in the United States, followed by Alphabet.   

Throughout the years, Salesforce gained a reputation as a trusted advisor and partner among thousands of companies across the world’s fourteen largest industries, including life sciences and healthcare.  

In this article, we’ll explore typical cases of healthcare companies using Salesforce, review the functionality of Salesforce CRM and the solutions for different sectors within life sciences and healthcare, and discover how Salesforce supports healthcare companies and communities. 

How is Salesforce Used in Healthcare? A Few Typical Cases

For years, Salesforce’s mission in life sciences and healthcare has been the same – to be one of the main drivers for digital transformation and put relationships with organizations at the heart of activity.  

The number of cases of using Salesforce in healthcare is numerous and diverse. Professionals of all sorts use Salesforce in healthcare organizations of all kinds. Both enterprises and non-profits entered the Salesforce environment to match their needs and fulfill their goals.  

A non-profit organization that raises money to enhance the quality of children’s healthcare used multiple Salesforce products to build an advanced data-driven system based on a database of 700,000 donor prospects.  

After using Salesforce Nonprofit Cloud to track donor activity, the organizations added to the cloud CRM analytics and Einstein Discovery AI (now Einstein GPT) to get a 360-degree view of the donor pipeline and actionable insights for its optimization.  

The largest non-profit provider of behavioral healthcare in California used Salesforce Nonprofit Cloud to meet the increasing demand for mental health services and automate their workflow. The provider’s team used to spend 80 hours processing a list of potential clients. With Salesforce, they do it for 15 minutes.  

Humana, a US-based health insurance company, took advantage of a few Salesforce products at once to build a single view around their customers. The Humana team integrated with:  

  • Salesforce Marketing Cloud to personalize 60 different prospect journeys and attract 1,000 interested employer leads per year;
  • MuleSoft API to boost delivery speed four times;
  • Salesforce Health Cloud to provide doctors with patient data, such as medical history, medications, and lifestyles;  
  • Salesforce Commerce Cloud to make sure that patients receive their prescriptions at the right time.  

Lilly, an American pharmaceutical enterprise, used the Customer 360 platform to develop and launch over 50 apps to achieve a higher level of customer-centricity and improve internal coordination across departments and locations.

Salesforce CRM for Healthcare: Solutions’ Overview

Salesforce healthcare CRM is a product used by top enterprises in the pharmaceutical, healthcare, and life sciences industries. They opt for the platform for high targeted care opportunities, cloud data security, patient engagement, remote patient monitoring, and many other goals.  

Salesforce implementation in health care narrows down to six sectors of activity: 

  • Providers.  
  • Payers.
  • Pharma.
  • MedTech.  
  • Public Sector Health.

Every sector includes solutions developed specifically according to its needs and particularities.

Solutions for Providers 

Scale Patient Access and Services solution allows healthcare providers to receive a holistic view of patient data in a single place, including risk level, outreach frequency, contact preferences, conditions, caregivers, medications, allergies, member details, electronic health records, coverage details, care requests, cases, and engagement history. 

Also, providers can easily find and schedule appointments for patients and empower them to complete pre-visit and post-visit activities. 

Personalized Patient Acquisition & Outreach solution allows healthcare providers to generate demand and nurture relationships using marketing tools to collect and segment customer data across multiple channels, manage omnichannel campaigns on a single platform, and create personalized journeys for new and current patients based on their preferences and needs. 

With this solution, a patient can quickly find and schedule appointments, while a healthcare provider can share surveys to collect feedback on treatment and improve future experiences. The solution also includes CRM analytics for Salesforce Health Cloud that allows care coordinators to monitor all the data in a single place to measure the effectiveness of created journeys and improve them. 

Solutions for Payers

Trusted Contact Center solution allows healthcare payers to leverage customer support and increase agent productivity with the advanced member service console powered by Salesforce Health Cloud, launch an AI-powered chatbot to simplify communication and create personalized experiences, and see all available information about each member. 

Connected Network Management solution allows healthcare organizations to ensure quality outreach by creating tailored omnichannel journeys based on the provider’s personal and professional information, such as network preferences, specialty, NPI number, and primary service locations. Organizations can use pre-built integrations to simplify credentialing, while an intuitive dashboard will help them optimize contracting activities. 

Scale Member Management solution allows different types of managers to improve their cooperation, guide members through their journey, and improve health outcomes using a complete view of the customer, which provides relevant member information such as preferences, member plans, and health timelines showing clinical and customer service events. With CRM analytics for Salesforce Health Cloud, managers can identify high-risk members and measure care program success across member populations.

Solutions for Pharma

Enhance Patient Services solution allows pharmaceutical companies to establish closer relationships with patients and providers using a single platform to deliver personalized engagement and support programs for better adherence with automated workflows. 

With clinical, social, and adherence metrics, coordinators can receive all the necessary insights to offer patients the best actions and recommendations. With CRM analytics for Salesforce Health Cloud, coordinators can track and monitor patients’ care plans and prioritize patients who face health barriers. 

Scale Advanced Therapies solution allows stakeholders to track the chain of custody in real time, manage sell orders, and quickly identify and deal with issues to avoid expensive delays. 

Based on patient appointment information, treatment coordinators can use pre-built and automated workflows that calculate the appropriate appointment chains to get patients scheduled faster. Laboratory technicians can easily verify patient data, record vitals, confirm cold chain complaints, and print unique sample barcodes. 

With the help of these codes, manufacturers can receive all the information they need to update the record and its status. If delays occur, stakeholders can receive actionable insights from Einstein GPT. With the integration of Slack, stakeholders can enhance collaboration, receive updates, and eliminate bottlenecks.  

Accelerate Clinical Trials solution allows life sciences companies to unite with trial teams and speed up innovations by configuring all the necessary apps and letting everyone cooperate at each clinical trial phase, such as study analysis, site selection, study initiation, and trial implementation. 

Teams can store all critical documentation, access it anytime, and share it with researchers and other stakeholders. Analytics enables every stakeholder with a complete view of every activity and empowers them with real-time updates on study initiation and subject enrollment to define the next best steps. 

Salesforce Health Cloud keeps all clinical data safe and provides the trial team with enhanced collaboration opportunities, while Salesforce Marketing Cloud personalizes emails and SMS to keep trial participants up to date. 

Solutions for MedTech

Drive Intelligent Sales solution allows sales teams that offer medical devices to connect with each other, get a complete picture of a customer, and find the best leads to close more deals faster.  

With an advanced lead nurturing system, sales and marketing professionals can engage with the right prospects by delivering the right message at the right time. They can work in one place to coordinate their actions and monitor leads, conversions, and campaigns.  

Artificial intelligence helps MedTech companies to capture events and contacts, see new opportunities, and prioritize sales efforts.  

Modernize Commercial Operations solution allows companies that sell medical devices to consolidate all data in one place, assign tasks, automate workflows, and receive insights for better decision-making. 

Working together in one place, multiple teams can optimize manufacturing and scheduling for prosthetics and implants, check product availability and prevent delays, use forecasting algorithms to analyze and improve performance, enhance document management, negotiate complex deals with intelligent quoting, and beyond. 

Optimize Field Inventory Management solution allows medical device sales representatives to view upcoming visits to medical specialists and the necessary products with automated authorization flow and intelligent sales.  

A mobile app provides reps with a comprehensive view of their product data, such as quantity, serial numbers, order amount, shipping addresses, customer signatures, and consents for billing. With a built-in barcode scanner, reps can enter product serial numbers. 

The solution can help MedTech companies manage product shortfalls, reduce discrepancies, and simplify inventory cycle counts analysis.

Solutions for Public Sector Health 

Streamline Crisis Support Coordination solution allows healthcare organizations to help patients deal with psychological health conditions, crises, and treatment by creating end-to-end journeys. 

Salesforce help crisis specialists of different levels and areas optimize their operations using pre-built tools, evaluate health risks and manage them with surveys, triage logic, and recommendations from artificial intelligence. 

Build Integrated Care Programs solution offers the same opportunities as Salesforce solutions for providers, so we’ll skip it and move next. 

Manage Health Data with Transparency solution allows local health authorities to provide advanced patient care, predict better health outcomes, and improve patient satisfaction.  

A disease surveillance app allows healthcare organizations to engage patients who address their problems online and in real time with the medical specialists they need. With an advanced command center, healthcare professionals can provide personalized care by seeing the patient’s healthcare journey, checking procedure manuals and best practices for specific investigations, connecting to department communication channels, and viewing current tasks. 

Now that you know the solutions offered by Salesforce for healthcare and life sciences companies, let’s find out more details about the communities that support them. 

Salesforce Communities for Healthcare, Certified Third-Party App Developers, and Mentors 

For companies and non-profits in healthcare and life sciences, Salesforce offers a variety of resources to learn more details about using its products and solutions. 

Trailblazer Community is a place where employees of a healthcare organization or company can connect with their colleagues who are already taking advantage of Salesforce and discuss all interested topics.  

For instance, if your team wants to know more about Salesforce healthcare automation, they can find the discussion group they need by choosing specific filters. 

IdeaExchange Community is a forum where Salesforce users share unique experiences to use products, services, and solutions more effectively, eliminate issues that occurred during their workflows, and discover something they didn’t know about. 

Also, Salesforce launched its Salesforce+, the free streaming service that highlights a long list of Salesforce offline events, which is helpful if your healthcare business is interested in the environment. For instance, if you’re wondering about the Salesforce healthcare technology roadmap, you can watch nine episodes from the Dreamforce series.

Salesforce Healthcare Benefits – Are They Real?

Salesforce has a massive impact on the healthcare system by providing everything for healthcare workers to improve patient communication, medical services, and patient experience. 

It’s so groundbreaking that, for instance, primary care physicians don’t have to see patients personally because they can access all healthcare information and nonclinical data they need, such as care journeys, patient profiles, and social determinants.

Salesforce is also a good choice for any company that works in pharmaceuticals, MedTech, and insurance. The software incorporates multiple systems powered by next-generation functionality to let a business see the big picture, increase productivity, eliminate data silos, and reduce spending.

Viseven team has certified Salesforce specialists on board. Get in touch to see how we can help with the SF product suite or integrations.