The Role of Advanced Portals in Modern Healthcare Posted on May 29, 2024February 4, 2025 by Andrii Nikulin Healthcare providers (HCPs) must stay up to date on the latest research, clinical trials, and innovative medications to deliver high-quality, safe patient care. The main challenge, however, is finding time for self-education. On average, a physician sees 20 patients a day. Add electronic health records keeping, administrative tasks, and personal obligations, and the time crunch for learning becomes evident. HCP portals were designed to address this issue. These platforms offer personalized summaries of the most critical findings in the field, freeing up time for professionals to focus on what matters most: their patients. In this blog post, the Viseven team will explore the benefits of HCP portals in healthcare and offer real-world examples of how they make a difference. What Are HCP Portals? HCP portals are digital solutions that allow healthcare professionals to stay abreast of current trends and news relevant to their specialty or area of interest. These tools often provide personalized online health information on clinical trial updates, medication releases, upcoming conferences, and networking events. Healthcare portals can also serve as platforms for communication with industry peers and have additional features such as patient data management and analytics. Biggest challenges HCPs currently face Today, HCPs face many challenges, from administrative burdens to a need for more informed decision-making. Let’s discuss them in more detail. Administrative burden: HCPs are overwhelmed with paperwork and bureaucratic tasks. According to the latest findings, professionals spend approximately 4.5 hours daily on electronic health records (EHRs). Unsurprisingly, this workload reduces their time for direct patient care and impacts the quality of healthcare services. Being unable to spend sufficient time with patients, they often experience a lack of fulfillment, chronic fatigue, and burnout. Staying up-to-date with the latest research: HCPs are drowning in to-do lists; unfortunately, continuing education often stays on the back burner. Instead of being exposed to targeted updates on what is relevant to them, they are bombarded with irrelevant studies, events, sales pitches, and invitations. The HCPs need relevant info on the latest discoveries in their fields, drug developments, and relevant patient-doctor cooperation techniques. Medical web portals have the potential to resolve this challenge for HCPs and help them improve the quality of medical services. Communication security: HCPs often share patient information with their peers to seek second opinions or offer their perspectives. However, this data is highly sensitive and vulnerable to hacker attacks. Providers face the challenge of finding compliant communication platforms that ensure fully secure communication. Lack of informed decisions: The sheer volume of data, like demographics, medical history, and treatment plans, makes it hard for HCPs to see their patients’ overall health status. Because they cannot easily spot patterns in the data, specialists may not arrive at the optimal evidence-based care for a patient. Role of Advanced Portals in Modern Healthcare We brought up all these challenges for a good reason. Now, we want to show you how advanced medical portals can mitigate them successfully: Enhancing HCP productivity An advanced health portal often streamlines HCPs’ workflows by automating routine tasks, like sending reminders or scheduling appointments. Integrations with billing platforms or EHR systems allow them to manage administrative tasks more accurately and efficiently. This means they no longer have to manually create invoices, track payments, or update patient health records. Automation enhances their productivity while lowering the error rate to almost zero. Making self-education easy Health portals provide centralized platforms with valuable content, such as clinical guidelines, articles, news, online courses, and references. By storing highly personalized information in one place, health professionals save time when conducting research. Safeguarding health information exchange Compliant HCP portals enable specialists to communicate without compromising patient confidentiality. Health care portals or employee health portals must comply with relevant regulatory legislations such as HIPAA or GDPR. That is why developing web portals in healthcare requires technical expertise and full compliance on the software vendor’s side. Professionals can message their senior peers to consult on complex cases or rare diseases and share lab results. At the same time, experienced and knowledgeable HCPs can offer expert advice when needed. Supporting data-driven decision-making A siloed patient care, where HCPs are unaware of medical histories or prior treatments, can lead to poor clinical outcomes. With HCP portals, all pieces of the puzzle come together, allowing healthcare professionals to view relevant patient data and take a holistic approach to therapy. This helps identify correlations and trends that might otherwise be overlooked, predict the course of the disease, and find the most effective treatment based on the patient’s unique needs. Advanced portals may also offer data visualization features. A single dashboard or graph can convey more than a thousand figures and words. By simplifying complex information, HCPs can effectively communicate insights with industry peers. Things to Consider When Developing an HCP Portal To make your portal truly valuable to HCPs, it is essential to pay attention to the following aspects: Data Security Data security is pivotal, and the statistics prove it. Over 500 healthcare facilities suffered data breaches in the past year, affecting more than 112 million patients. On average, it takes 236 days to recover from a breach, not to mention the $500 cost per compromised health record. Your HCP portal must comply with HIPAA or GDPR to prevent authorized access to sensitive patient data. In other words, you must implement robust security measures, like encryption and authentication, to ensure that only HCPs access private information. Access controls are important in controlling who accesses what information. User Experience Pharmaceutical businesses can alienate HCPs with designs that are cumbersome and difficult to navigate. User-unfriendly elements, such as poorly placed icons or verbose language, can overwhelm HCPs and drive them to abandon the portal. As noted, HCPs are occupied with patient care and EHR-related tasks. They do not have time to learn how to use a complex portal. That is why it is essential to have intuitive navigation and concise language that mimics natural conversation. Besides, a user-friendly portal must be adaptable to HCPs’ unique accessibility needs, like adjustable fonts, high contrast settings, or multilingual support. Relevant Content Consumers tend to get annoyed when companies bombard them with marketing-centric content. This creates an impression that profits are the major motivator rather than customer satisfaction. A recent study reveals that 62% of HCPs believe pharmaceutical marketing materials consist solely of advertisements. This finding highlights the HCPs’ frustration and wish for more personalized information that brings value to their practice. Data analytics and AI help life sciences brands craft engaging, tailored content for HCPs. AI algorithms shed light on complex data patterns and trends, letting them capitalize on HCP preferences for content type or format. On top of that, the omnichannel approach to marketing helps businesses to liberate their content from the constraints of platforms and formats and focus on a hyper-personalized experience for the audiences. For instance, businesses can now publish purely informative content on healthcare platforms for HCPs and then supplement it with more marketing-oriented materials across other media. Such an approach is at the core of Viseven vision for the future of content marketing in Pharma. Real Life Healthcare Portal Examples that Improve the HCP Experience The Viseven team has spent more than a decade developing robust HCP portals, and now we want to share some of their success stories: Medical Portal for Boosting HCP Loyalty Our client, a global biopharmaceutical brand, approached us to help build an HCP portal showcasing its unique expertise. The portal had to feature valuable content on the latest research, training, and events. One key goal was strengthening the brand’s position as a trusted resource. To achieve this ambitious goal, we had to ensure their content was safe and evidence-based. Our experts integrated the portal with one of the leading content management systems (CMS) for easy online access to Medical Legal Regulatory (MLR)– approved materials. Additionally, we implemented Google Analytics to understand how HCPs engaged with the platform: how long they stayed on the page, what links they clicked, and which articles had high bounce rates. These insights helped us tailor content specifically to the HCPs’ areas of interest and needs. As a result, the pharmaceutical company saw enhanced engagement among HCPs, who would value access to valuable scientific content over intrusive advertising. This way, the HCPs should come to trust the company more and become loyal customers over time. Healthcare Portal to Drive Higher HCP Engagement Our client, an international pharmaceutical company with a presence in over 140 countries, wanted to build a web portal to deliver engaging content for HCPs. They also needed consolidated storage where marketers could easily find materials that have already undergone the MLR process. We created a secure portal that integrates with both a CRM system and a CMS, providing easy access to MLR-approved content. Additionally, we provided marketers with a custom analytics tool for deeper insights into HCP preferences. For local administrators, we ensured a user-friendly WordPress interface for adding podcasts, videos, articles, and even managing events. The company saw significant improvements thanks to this approach to HCP portal development. Storing approved assets became much easier, saving both time and effort in creating quality content. Powerful analytics tools helped them not only increase engagement with HCPs but also build stronger, lasting relationships. It is no surprise that more than 20,000 HCPs became loyal portal users. Build a Robust HCP Portal with Viseven Today’s HCPs want easy access to relevant content without worrying about data security. Therefore, pharmaceutical companies that deliver secure, user-friendly HCP portals stand apart from competitors, position themselves as thought leaders, and foster strong customer relationships. As a leading MarTech service provider with over 14 years of experience in life sciences and pharma, we have helped numerous clients launch robust HCP portals. Our dedication to client satisfaction is reflected in their consistent 95% positive feedback rate. Viseven has assisted over 100 world-renowned brands in navigating marketing transformation, driving engagement, and enhancing brand recognition. If you also need help, feel free to reach out to us, and we will discuss the ways to empower your digital transformation.
Transforming Healthcare Interactions with Advanced Compliance Management System Posted on May 21, 2024November 14, 2024 by Andrii Nikulin In the context of the healthcare industry, maintaining regulatory oversight and compliance is an everyday effort. Regulations change, systems become outdated, and the consequences of noncompliance can be exceedingly dire. At the same time, efficiency and patient experience cannot be compromised. Let us look at Viseven’s case study that shows how our Advanced Compliance Management System (CMS) helped one of our clients overcome these challenges, altering the way healthcare interactions are managed. Structured Solution for Pressing Challenges The Advanced Compliance and Interaction Management System was designed on a robust Salesforce-based platform to reinvent the existing healthcare interaction management ensuring seamless coordination and comprehensive engagement assessments. To achieve the goals of the project, we had to address three major challenges: 1. Resource allocation: Faced with a shortage of skilled Salesforce developers, the team initiated a rapid recruitment campaign and partnerships with educational institutions to bolster future talent pools. 2. Accelerated deployment: To meet critical compliance deadlines, the team adopted an Agile methodology, which enabled us to adapt our approach and dynamically allocate resources as needed quickly. 3. Ensuring compliance: The compliance management system integrated automated compliance checks to streamline processes and reduce human errors, with compliance officers involved from project inception for risk management and policy enforcement. Adopting Agile methodologies and having weekly meetings to keep all stakeholders in the loop were crucial for this project’s success. These practices allowed us to stay flexible and quickly adapt as new requirements came up. Project Outcomes The deployment of the Advanced Compliance and Interaction Management System set new standards in client’s operational efficiency, compliance, and user satisfaction, marking a significant milestone in healthcare interaction management. Together with the client, we achieved two major project goals: Improved operational efficiency: Automation reduced task times from hours to minutes, with seamless integration into existing workflows. Increased client satisfaction and compliance: The system not only met predefined objectives but also exceeded expectations with features like advanced analytics and mobile access, while ensuring compliance. Contact us to find out more about our custom solutions development services and how we help businesses solve their compliance challenges. Our experts are always prepared to consult you on digital transformation. Contact our experts today to discuss how we can help you achieve your goals!
Guide: How to Develop Effective Patient Apps & Healthcare Portals Posted on May 17, 2024November 14, 2024 by Andrii Nikulin Discover how to drive patient-centricity, enhance HCP engagement, streamline healthcare processes and boost brand trust with patient apps and healthcare portals for HCPs. In this guide, you’ll discover: Why user-centric solutions are essential for addressing current healthcare challenges. Key benefits of patient apps and HCP portals: boosted pharma brand trust, increased user engagement, improved adherence, better communication between patients and HCPs, and data-driven decision-making. Strategies for ensuring user-friendly design, security, and regulatory compliance. Real-world success stories from Viseven’s experience in the pharma industry. Download your copy and start building apps and portals that deliver exceptional value for your company, HCPs and patients!
Success Story: How We Created a Tailored Website for a Global Leader in Healthcare Posted on May 9, 2024November 14, 2024 by Andrii Nikulin The website is the brand’s public face. Developing one requires a complete mastery of the website development fundamentals and industry-specific expertise. In this case study, we will share our experience developing a website for a company that specializes in healthcare and pharmaceutical innovations. Client Profile The client is a global leader in healthcare innovations with over 114,000 employees worldwide, headquartered in Chicago, Illinois, USA. The company creates breakthrough products in diagnostics, medical devices, nutrition, and branded generic pharmaceuticals that improve the quality of life for millions of people. The company focuses on cardiovascular care, diabetes care, diagnostics, neuromodulation care, nutrition, and branded generic medicines. Our client already operates in more than 160 countries, and their mission is to make a long-lasting impact on the health and well-being of individuals and their families. Challenges Our Client Faced The client decided to create a new design for the South African website and make some changes to the Indian one. Specializing in apps, websites, and other projects for pharma and healthcare sectors, Viseven is prepared to assist clients with their website development needs. Prior to working with the Viseven team, the client faced the following challenges: Insufficient website performance; Budget constraints; Increased traffic; Data protection; Content management. Our main goal was to ensure that the website we developed met the client’s requirements, was delivered on schedule, maintained the highest quality standards, and helped the client achieve maximum effectiveness. Full-Cycle Website Development by Viseven The Viseven team developed the website for a new product. Our experts handled every step of the process, from the initial brainstorming sessions to the project’s completion, which included thorough reviews and additional discussions of all client’s preferences and remarks. Our responsibilities were: Website design and development. The primary objective of our team was to create a website that matched the vision of our client and was user-friendly; Quality assurance. Our experts developed the website in accordance with the Word Press best practices. Regular communication and updates. Viseven maintained regular and clear communication with the client, discussing all necessary project requirements. Our mission is to provide companies with end-to-end development services, and to succeed, we designed a workflow that allows us to build solutions tailored to each client: Preparation and Alignment. At the initial stage, we set the project’s scope and goals, discussing all client’s needs, requirements, and vision. Development. In the next phase, our primary task was the creation of the website. During this process, our team discussed all possible challenges with the client if we had any questions or issues. Right now, the project is in the development phase. Internal testing. After developing the website, our team will move to the next stage of internal testing to ensure the highest product quality before it reaches the customer. User Acceptance Testing (UAT). In the following stage, the client will test out the final version of the product to see if it meets their requirements. Deployment. In the final phase, the website will be ready for launch. In case of any post-deployment issues, our team is ready to provide the client with comprehensive support and assistance. Impact & Results The client was impressed with the quality of the website, expertise of the Viseven team, and the consultation during the demo session. Our team successfully developed a website that aligned with the client’s vision of the perfect website. The project is still in progress, and the client is ready to extend our cooperation and continue working with the Viseven team on future projects. Money & resources saved; 1.5 months project duration; The website follows all WP practices; All client’s expectations were met. Through our commitment to the project, our team was able to deliver the following business value: Enhanced user experience. The website developed by Viseven is user-friendly and easy to navigate. Users can locate all necessary information within seconds. Cost-efficiency. An improved website means less spending on additional services and activities, such as customer support and marketing campaigns. Scalability. The website will adjust to the changing business needs, accommodating its growth and dynamically allocating resources in case of increased traffic. Visit our website to find out more about our website development services and how we help businesses maximize their marketing efforts. Our experts are always prepared to consult you on digital transformation. Contact our support experts today to discuss how we can help you achieve your goals!
Viseven Overview 360 Posted on April 4, 2024November 8, 2024 by Andrii Nikulin Viseven Team of experts has the core mission – to transform pharma content management ecosystem and empower customer engagement by developing powerful services and solutions to reach multichannel excellence. Our expertise is based on listening and meeting pharmaceutical companies’ expectations along with a consistent look and feel across brands, regions and channels. eWizard content authoring solution in hand gives a head start to your end-to-end content delivery process and highly personalized launces of email campaigns. From now on, you can seamlessly translate your multichannel strategy into operative, solid tactics, ensuring that your content responds to what your customers actually want to see. Download your copy of our PDF to take a more in-depth research behind the idea of 360-degree customer view.
WHAT TOOLS SHOULD PHARMA INCLUDE IN DIGITAL BUDGET? Posted on April 4, 2024November 14, 2024 by Andrii Nikulin How does pharma stay within reasonable financial boundaries when planning for the marketing part of budget 2018 – and at the same time, maximize its results in brand promotion? The following leaflet offers you to discover an efficient solution, recommended by the experts of pharma marketing Viseven Group, by use of which your company will be able to come up with a powerful digital strategy. It includes not only the very minimum of must-haves for developing a successful strategy – content intended specifically for face-to-face visits with physicians and eMail campaigns – but also a new channel of communication with physicians – namely, remote calls. The multiple advantages of this communication scheme have already been challenged and verified in multiple countries, and will enable you to drastically enhance engagement with your audience. We would also like to introduce you to the innovative tactics of audience engagement – a mobile AR application to use during your meetings with physicians. Based on the powerful eWizard platform, interactive content creation and adaptation becomes ever more achievable within ever-changing market demands; thus, the quality of eDetailing and content templates is upgraded to the global corporate standards. Download the leaflet right here – and find out which freebie we have already prepared for your company. 2018 starts right now!
Integrated channel approach to efficient content management Posted on April 4, 2024November 8, 2024 by Andrii Nikulin When they say, ‘multichannel strategy‘, it’s usually the resulting interactions that one imagines. In case with pharma, mostly HCPs either talking to reps or opening/discarding emails.It’s no secret that in life sciences, sales and marketing departments drifting apart is a common issue. The hazards of this cannot be overrated, especially if you want good ROI from the content your company invests in developing.In this ebook, you will find a set of ideas and solutions to this channel integration puzzle. Based on practical experience with content-based strategies, we suggest a number of tactics that have proven to facilitate cost-efficient content production for multiple channels, but also improve content visibility, monitoring and make the whole process of aligning content with the needs of field force much clearer and more flexible.
MULTICHANNEL STRATEGY OPTIMIZATION FROM A TO Z Posted on April 4, 2024November 12, 2024 by Andrii Nikulin Ever wondered if you could make your content work even more? Maybe gain in flexibility, or customer engagement? Here’s an eBook that answers your possible questions and helps recreate basic key messages into vivid stories. Interactive presentations have long been a luxurious prime league of pharma marketing, but now it’s time to hack their success factors. You’ll find the information you need to appeal to digital natives. Starting with insights on how, where and why HCPs and patients prefer digital materials, the book analyzes which points will require special attention on your part. Next, there’s a practical look at how these promising points can be realized efficiently with technical solutions. There’s a demonstration of how tools like eWizard enable you to develop content, and a whole bunch of possibilities, ranging from content reusability to integrations with MITouch, Veeva Vault, iRep, etc. See the potential of digital technologies explained in detail, and give a powerful boost to your strategy.
Explore our partnership program Posted on April 4, 2024November 14, 2024 by Andrii Nikulin Learn more about Viseven Partner Program and expand your niche in local and regional markets with unique solutions provided for pharma and life sciences. Just choose the program that corresponds to your business goals and the desired level of investment. Ready to get started? Join our partner community.
VIRTUAL LEARNING CENTRE: true learning, based on virtual content and patient cases Posted on April 4, 2024November 14, 2024 by Andrii Nikulin Innovations are not behind the corner, they’re already here! And remote education with the help of smart technology is not mere words anymore. Imagine, that doctors may be somewhere far-far away, and you still can reach them. What is more, providing them with the relevant content just when they need it – either during the appointment or when they look up for some additional product-specific information. Looks quite well, doesn’t it? This short guide will hint you how to get the most of the technology for remote communication with HCPs, while bringing value into each interaction. Be sure to grab your free copy right away! Also, you may want to see how Digital Content Factory works. To do that, press the button below:
