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We are thrilled to announce the integration of eWizard with Adobe Experience Manager! Connect all your tools in one place, streamlining content production for enhanced speed and cost-efficiency. By leveraging the seamless integration, you can now boost Adobe infrastructure and significantly shorten production timeframes while still delivering high-quality content tailored for patients and healthcare professionals.

Today, we will tell you more about Adobe Experience Manager and eWizard integration and how it can enhance pharma content optimization, content approval processes, and other workflows. If you are ready to implement next-gen content strategies and healthcare content automation, then this is the right guide for you. Learn more about the seamless integration between the eWizard platform and Adobe in our guide.

What is Adobe Experience Manager?

Adobe Experience Manager (AEM) is a solution that combines a control management system (CMS) and a digital asset management (DAM) system. With AEM, you can manage and sync your data across multiple internal systems and channels, helping create a unified customer experience and providing a centralized platform for content management. AEM includes features such as visual media conversion, omnichannel content delivery, cloud service, and many others.

Overview of eWizard and Adobe Experience Manager

Integration of eWizard with AEM presents limitless capabilities that are guaranteed to help you save time and resources when it comes to creating content. This is what Adobe Experience Manager integration has to offer:

• Efficient content production

Convert static assets to interactive ones and publish them to any target system immediately. Save time by automating processes related to content production.

• Single point of control for content creation & delivery​

Every piece of content and material you are working on is available in one place. You don’t have to switch between tabs or use multiple programs to create and deliver content: You can just do it right here, in eWizard, while also getting the most out of AEM’s capabilities.

• Streamlined processes

No need to double-check whether the downloaded archive is compatible with the target system and test its rendering.​ Automatic publication of broadcast emails to Adobe campaigns eliminates the time that can be spent on manually uploading the content to the target system.​

• Seamless and easy integration

Integrate your existing tools with the Adobe ecosystem, gaining access to all instruments in one place. You can work with your content in the same space, making changes when necessary without switching tabs and using multiple instruments.

• Personalized content

Create and deliver personalized content to patients and healthcare professionals, adhering to industry-leading Adobe standards. Combined with the modular content approach and numerous Adobe Experience Manager features, you can now streamline content production and create materials perfectly tailored to your audience’s needs and preferences.

Benefits of Integrating eWizard with Adobe

By integrating eWizard with Adobe, you can finally achieve maximum cost-efficiency and productivity. Here are the AEM integration benefits:

• Reduce the time needed for content distribution​

Our system validates the existing content, suggests necessary steps, and notifies of any errors, speeding up the content’s publishing process. You don’t have to enter any additional metadata or take other extra steps; everything is already handled!

• Smooth and easy process of publishing any type of content 

Publish content directly to any target system.​ Moreover, thanks to the automatic publication, you don’t need to spend time manually uploading any content. With our eDetailing platform, e-Wizard, and AEM integration, you can create any content with ease, including banners, presentations, emails, and others.

• Better tracking and monitoring of publication history​

eWizard monitors all the content you’re working with, checking for mistakes and preventing duplicates in Adobe campaigns, maintaining consistency across all published materials, and checking for errors.

• Official partnership and secure connection​

Viseven is an official Adobe Solution Partner. All our policies and procedures comply with ISO 27001. Our team consists of certified Data Protection Office experts dedicated to ensuring your safety by safeguarding sensitive patient data and intellectual property.

• Affordable solution

No expensive development team is required to create high-quality Adobe content. You can now do it easily with eWizard and AEM integration, saving time and resources.

Technical Requirements for Pharma Integration

Data Integrity and the Need for Integrated Pharma Content Solutions

Data integrity is one of the most important aspects of the pharmaceutical industry, and it helps companies guarantee the safety of many processes in pharma, such as clinical trials, drug development, research, etc.

Here at Viseven, our top priority is ensuring the safety of our clients. We adhere strictly to data quality principles, following the ALCOA guidelines:

• Attributable: Every time a company works with any material, they know who produced it, why, and when;
• Legible: Ensuring data is readable and permanent (meaning that it remains understandable throughout the years) is crucial for accessibility throughout its lifecycle. This goes both for paper and electronic records;
• Contemporaneous: Data must be recorded at the time the event or activity is taking place. Proper timestamping practices should be used. Data recorded after the event or activity has occurred should be indicated as a late entry;
• Original: All data must be original rather than copies of materials used previously that were already published;
• Accurate: Data should be error-free and have proper tagging and linking of all digital assets.

Digital Asset Management and Content Approval Software (Life Sciences Perspective)

The pharma industry has one of the most complicated content lifecycles, making it important to consider the different layers of responsibility at every content production stage. Generally, we can categorize these layers into three distinct categories.

Asset management, specifically handled by agencies, can be organized as a short-term goal. Typically, this entails establishing a unified workspace with adequate integrations, a suite of content authoring features, and a means to track outcomes effectively.

Next comes the marketing review and approval workflow, necessitating both a consolidated platform for content collaboration (e.g., asset commenting) and a formal approval mechanism supported by technology.

Consequently, covering medical, legal, and regulatory aspects, the compliance layer also demands a centralized “source of truth.” This entails additional meta-tagging, taxonomy, contextual elements, and a more structured approval chain.

The eWizard and Adobe AEM integration is a powerful solution that addresses the complexities of the pharmaceutical content lifecycle to ensure compliance across all stages of content production. The AEM and eWizard synergy empowers companies to create unique content in accordance with all principles of data integrity and pharmaceutical standards, making it easy to optimize and publish content without spending time on manual tasks.

eWizard & Adobe Solutions Worth Paying Attention To

Are you ready to unleash Adobe’s full potential? We offer a range of eWizard and Adobe solutions suitable for businesses of any size:

AEM consulting

Our experts will provide possible ways to align AEM’s capabilities with business goals, help analyze business requirements, and advise on content strategy and digital asset management.

AEM managed solutions

We offer comprehensive management of AEM infrastructure, ensuring optimal performance, security, and reliability. ​Our solutions cover aspects like site monitoring, performance tuning, and regular updates.

AEM and marketing automation integration

The Viseven team will help you integrate AEM with various marketing automation platforms for streamlined content management and marketing processes​ and more targeted and efficient marketing campaigns.

Enterprise-grade AEM solutions

We offer expertise in Adobe services tailored for large-scale operations, focusing on enhancing digital experiences through personalization, optimizing content management, and improving overall website functionality to boost user engagement and conversion rates. ​

AEM Migration and Upgrade Services

Our professionals are ready to ​assist you with digital asset migration from other systems to AEM​ and upgrading existing AEM installations to the latest versions.

Adobe Experience Manager Success Story

The Viseven team has provided numerous clients with successful Adobe Experience Manager solutions. Here is one of the many success stories demonstrating how powerful the combination of AEM and Viseven’s expertise can be.

Problem

Our client, a leading figure in their industry, faced a challenge due to the lack of an available AEM development team. They sought our expertise to create a user-friendly portal to streamline customer experience and prompt users to share personal information.

Solution

A digital platform that would foster a community of growers advocating for their solutions.​

How we did it

Our team developed and configured the AEM according to the client’s needs to support the launch and management of customer platforms. ​

Moreover, we developed the website, created template pages and specific components, plus provided support activities. Then, we offered consulting to employ the best AEM development approaches.​

Our approach

Our communication strategy included daily team syncs (stand-ups, reviews, grooming, retrospectives) and regular updates with project stakeholders, product owners, and the infrastructure team.​ We ensured quality by updating test cases during feature development and implementing automated testing to support expansion into new markets.​

Business value

• Significantly enhanced the client’s customer engagement;
• Personalized digital experience, which increased lead generation and built valuable Salesforce relationships;
• We fully addressed the client’s problems without third-party assistance, except for IT support and infrastructure, which were managed by the client;
• The client was impressed with our agility, expertise in the AEM tech stack, and commitment to effective communication and value delivery.​

Are you ready to experience a renewed approach to creating content? The eWizard and Adobe integration enables you to craft personalized campaigns and customer interactions that resonate deeply with your audience. From intelligent content workflows to pharma document automation, you can now enhance multiple processes in just a few clicks.

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Staying up to date with the latest news in the field, making rounds, seeing 60 patients, and keeping up with paperwork paints a clear picture of the immense workload healthcare professionals (HCPs) can shoulder daily. It is no surprise that it is challenging for sales reps to get a face-to-face meeting with them.  

The research findings are concerning, but unfortunately not unexpected. They suggest that more than 75% of healthcare professionals find their workload unsustainable. Additionally, 77% reported that their colleagues are experiencing burnout, and nearly half agreed that their peers are considering leaving the field. 

While pharma and life sciences alone cannot solve the problem, brands should aim to alleviate pressure by ensuring effective communication with HCPs. eDetailing represents one of the strategies to pivot towards addressing providers’ burnout and boosting engagement. 

In this article, the Viseven team is going to shed light on the best e-detailing software that would improve your interaction with HCPs. But before we begin, let’s briefly get into what an eDetailing software is. 

What is eDetailing Platform? 

A pharmaceutical eDetailing platform refers to software that allows sales rep to deliver product information in an engaging and efficient way. Instead of relying on conventional brochures, pharmaceutical companies can opt for eDetailing platforms to demonstrate interactive presentations, data, and videos on laptops or tablets. Remote detailing solutions let HCPs meet medical representatives (MedReps) online, while self-detailing tools enables them to review materials on their own schedule, fitting learning into their busy day. 

Benefits of e-Detailing Platforms 

Before we move forward, let’s provide some incentives to keep reading this article. What are the benefits eDetailing software brings to the table? Let’s explore: 

• Saves time. A healthcare professional accesses bite-sized, on-demand information, while MedReps connect with them without travel hassles. 
• Aligns with HCPs’ busy schedules. Remote eDetailing empowers providers to dive into presentations without getting distracted from their responsibilities. They can access information on any device, anytime, ensuring they have the latest knowledge of pharmaceutical products. 
• Boosts engagement. eDetailing requires HCPs to take actions, whether it is clicking through graphs or taking quizzes. These actions make presentations more engaging compared to traditional sales pitches. 
• Makes personalization possible. Each of these actions counts! Pharma harnesses this data to craft individualized presentations that resonate with each healthcare professional. 
• Drives sales. Satisfied HCPs are more likely to remember brands and prescribe their products to patients.  
• Ensures compliance. eDetailing solutions allow you monitor pharma reps’ activities to guarantee brand integrity and regulatory compliance.  

Usage of Platforms in Pharma Marketing 

In pharma digital marketing, eDetailing solutions translate into deeper connections with HCPs, personalized content delivery, and real-time feedback. Take one of our clients as an example. The pharma brand’s text-heavy, static eDetailers did not resonate with cardiologists, GPs, and neurologists in Ukraine. Viseven helped them transform those materials into engaging, interactive eDetailers that sparked meaningful conversations and feedback. 

We cut through the noise for HCPs with eWizard, our content experience platform. Our team created easy-to-digest eDetailers with a clear structure, sleek design, and interactivity components, meeting the unique HCP needs.  

It was a win-win scenario for everyone. Healthcare professionals benefited from personalized information to promote better patient care. The client enjoyed cost savings, wider reach, and increased engagement with HCPs. 

TOP eDetailing Platforms to Pay Attention to 

In this section, we will compare leading eDetailing platforms by highlighting their key benefits. Also, we are going to explore potential drawbacks you might not find on their websites. This comprehensive approach will help you make the best choice for your unique needs. 

eWizard 

eWizard, an advanced content experience platform by Viseven, empowers pharma brands to efficiently plan, brief, build, localize, and approve their eDetailing content. 

eWizard Perks: 

• Numerous integrations. The platform integrates with solutions like IQVIA, Salesforce, and Agnitio, optimizing reporting and data flow. 
• Content modularity. The tool lets users divide eDetailing content into small chunks or modules to recycle and adapt them for omnichannel campaigns.  
• Localization capacities. The eWizard AI algorithms leverage past translation results stored on the brand’s memory server to accurately translate eDetailing content.
• Data-driven detailing. The platform offers dynamic analytics across all channels, including brand activity tracking and competitor analysis. 
• Template library. A robust library of pre-built templates cuts time needed to create impactful eDetailers. 
• Easy preview. Users can preview how their eDetailers will look on different devices to ensure superior user experience. 

eWizard Downside: 

• Learning curve. The software is quite complex, meaning investing in training and setup might be necessary. 

IQVIA 

IQVIA offers analytics solutions for HCP engagement, content delivery, and healthcare communications, including remote detailing and self-detailing. 

IQVIA Perks: 

• Focus on compliance. The pharmaceutical company narrow-focuses on security by adhering to regulations like GDPR and HIPPA. 

• Omnichannel capabilities. IQVIA empowers users to effectively connect with their audience through multiple channels by providing not only conventional pharmaceutical detailing but video detailing and webcasts too. 
• Advanced analytics. The brand offers in-depth analytics solutions to accurately measure return on investment and marketing campaign performance. 
• HCP interaction made easy. Drawing notes tools, chat functionality, and real-time feedback help MedReps better explain product offerings, engaging healthcare professionals and easily communicating brand value. 

IQVIA Downside: 

• Complex interface. Users may require special training sessions for easy navigation within the platform. 

Atkana 

Atkana refers to a cloud-based eDetailing solution for pharmaceutical and medical device industries.  

Atkana Perks: 

• Advanced content authoring. Rather than exploiting text-heavy eDetailers, this platform offers an opportunity to craft rich, immersive customer experience with multimedia content like demos and simulations. 
• Commitment to data security. Atkana considers customer privacy with utmost importance, ensuring data encryption while in transit and at rest. The company has a global cloud infrastructure to comply with local regulations, like China’s Personal Information Protection Law or GDPR, as well as user access audit logs documentation to protect data from prying eyes. 
• Advanced reporting. The solution offers detailed data insights on eDetailer performance, allowing users to tweak campaigns and make them more persuasive and interesting for the audience. 

Atkana Downside: 

• Cost. This eDetailing software is more expensive than many other solutions on the market, which makes it less suitable for smaller teams with basic needs. 

Enablr 

Enablr has every right to bear such a name. It (tautology warning) enables users to plan and monitor remote detailing sessions, gather HCP responses, capture call details, and much more. 

Enablr Perks: 

• Easy targeting. Sales reps plan sessions based on HCP profiles and clinic details readily available in the platform.  
• Sample request made convenient. This patient-centric eDetailing tool lets HCPs place an order from the suggested list of predefined drugs. 
• Generative AI. Enablr relies on AI to create customized slides from PDFs, thereby saving time and effort when tailoring messaging for HCPs. 

Enablr Downside: 

• The lack of single industry specialization. Enablr provides eDetailing services to three industries: pharmaceuticals, real estate, and insurance. If you require a stronger focus on life sciences, you may want to explore alternative eDetailing solutions. 

Shaman 

Shaman is a cloud-based solution that lets life sciences brands build compliant, interactive eDetailers.

Shaman Perks: 

• Do-it-yourself production. The eDetailing software empowers users to create rich, engaging eDetailers with no coding and designer skills. Shaman automates many eDetailing-related tasks, like content creation, document linking, and HTML creation, giving teams a chance to focus more on creative work. 
• Modular content. Users can repurpose the existing content modules across different channels and markets. 
• Translation automation. Its machine learning algorithms help clients translate content into more than 100 languages – in only a couple of minutes. 
• Personalization during every call. Shaman offers complementary functionalities, like slide selections and mini brand stories, to tailor messages during the calls. 

Shaman Downside: 

• Limited functionality. Compared to more complex eDetailing tools, Shaman does not offer such features as multichannel engagement, advanced reporting or detailed analytics. 

Platforce Pulse 

Platforce refers to a CRM pharma marketing innovation targeting pharmaceutical and medical device brands. Platforce Pulse provides users with enhanced eDetailing capabilities.

Platforce Pulse Perks: 

• Real-time KPIs. Clients can gather engagement metrics during an eDetailer presentation to understand what is working and what is not. 
• User-friendly data visualization. Collected data can be readily visualized to make insights into HCPs’ interactions understandable and shareable. 
• Smart follow-up. Whenever HCPs interact with presentations, clients get notified to send follow-up emails to keep the conversations going. 
• Offline access. With Platforce Pulse, users access content even offline. This ensures uninterrupted eDetailing, which is particularly useful in regions with limited internet connectivity. 

Platforce Pulse Downside: 

• The lack of advanced analytics. Platforce Pulse offers no in-depth analytics capabilities, compared to the full Platforce platform. 

Summing Up 

When you are deciding on an eDetailing platform, it is increasingly important to take into account your specific business needs, the size of your team, and the resources available. If you find yourself with a wealth of existing content waiting to be repurposed, planning to implement an omnichannel pharma marketing strategy while closely tracking campaign performance using advanced tools, and requiring various integrations, then eWizard could be the smart choice for you. 

Our team is committed to delivering aesthetically appealing, user-friendly, and resonating eDetailers, including self-detailing and remote edetailing solutions. With eWizard’s wide range of pre-built templates and intuitive tools, pharma brands can build presentations without comprehensive coding and design skills. 

Want to craft impactful eDetailers at scale without any hiccups? Contact us today and we will get back to you as soon as possible.