Pharma Events,

Conferences & Meetups

On every corner, we can hear success stories of pharma heavyweights, showing us the extraordinary level of personalization, they put into their strategies and win. But what are these stories are made of? Personalization introduces an extra ingredient, those that customers seek everywhere, and the one that eventually wins them over. Now, when the customers’ choices are especially […]

The state of constant search is the nature of the scientific community. Only the one who never stops is finding all-new easter eggs, discovering new scenes, and is blessed with the greatest discoveries. The lack of resilience and the search for truth is what made the pharma industry a hero of the day with all […]

What makes pharma professionals return to events like Reuters’s time and time again? We guess it is the search for answers and the necessity to set the record straight on what lessons we learned for two years fighting for the customer’s attention. The first and the most obvious question is whether the high-(tech)-sounding words we are throwing around […]

A vibrant presence in the pharma market takes a lot, especially when the HCPs are overwhelmed with content. But chasing the super-duper effective tackles as an answer, we might forget that digital transformation is not just about tech, it is also about human talent. But can we nurture it by being distracted by endless issues […]

A new era makes us all change, poses challenges we don’t want to accept, makes us rapidly move forward. The speed of these changes can be daunting. But when life wants us to grow, it makes us change. In the same manner, a newly relabelled Reuters Events Pharma 2021 (formerly eyeforpharma Barcelona) leaves the past behind and […]

Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit.  That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system.   The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way.  Themes of the discussion:  

NEXT Normal is the topmost event aiming at reshaping commercial excellence, marketing, and medical affairs for those aspiring to create just the right customer experience. After over a year of navigating through a pandemic, leading pharma executives and solution vendors will be gathering to find answers to the most pivotal questions: what is next for Life […]