Medical Congresses in the Digital Age: How Pharma Can Maximize Engagement Posted on January 7, 2025January 7, 2025 by Vladyslav Kitsela Before the global pandemic, most medical congresses were held in person, letting attendees meet and network during lectures and at booths. During the COVID-19 crisis, the industry pivoted to a virtual format. Participants adapted by digitizing their content, creating remote presenter briefings, and exploring new ways to ensure high engagement. Like any challenge, this shift also brought exciting opportunities. Virtual meetings expanded reach and introduced innovative strategies to track audience engagement. As we approach 2025, are virtual congresses becoming a thing of the past? What is the best way to host a medical congress, and how can you enhance its impact? This article will answer these questions. But first, let’s define a medical congress and look at its role in engagement. What Is a Medical Congress? A medical congress is a professional event where healthcare providers (HCPs) come together to share and expand their knowledge and advance their professional development. Dating back to 1867, these congresses have evolved to focus on scientific exchange among medical associations, institutions, and practitioners. Participants share the latest discoveries and breakthroughs in medical technologies to enhance their practice and improve patient care. Networking is also an essential aspect, as attendees connect, forge new relationships, and explore opportunities for collaboration each year. Why Are Medical Congresses So Valuable for Engagement? Why do pharma brands have to treat medical conferences as one of their vital channels? Here are the key reasons: Showcasing your product Medical congresses provide an ideal platform to demonstrate your innovative approach, ground-breaking medical technology, and the latest research or clinical trials. This approach allows you to market your solutions in an organic, impactful way. Brands often show real-life examples of how their offerings address individual HCPs’ pain points and tackle broader industry challenges. Building credibility A medical congress is where HCPs can engage directly with your brand through meaningful conversations. Whether face-to-face or virtual, these interactions allow you to educate professionals about your products and position yourself as an industry expert. You foster trust, credibility, and authentic, human connections by showing the real people behind your brand and addressing their questions. Getting to know the audience Communication with HCPs provides valuable insights into their challenges in patient care. These insights can help you enhance your brand’s relevance to its target audience –– not just through product improvements but also by tailoring your engagement strategies. For example, if cardiologists mention their demanding schedules and limited time for meetings with MedReps, you could shift your approach to self-detailing tools instead of relying on remote or in-person visits. How Digital Transformation Is Changing Medical Congresses The COVID pandemic catalyzed digital transformation, reshaping the organization of medical congresses. Attendees embraced virtual events to connect and continue learning. A major advantage was the ability to join sessions previously missed due to scheduling conflicts or travel limitations. This format worked for a while, but eventually, virtual communication fatigue set in. Attendees began to miss the real-life connections that in-person events offered. Beyond networking, presenters struggled without the ability to see their audience’s reactions and body language. This made it harder to foster two-way communication or create engaging, shared stories with the audience. Questions submitted in the chat during the live stream could not fully replace the dynamic discussions of an in-person meeting. Moreover, there were logistical challenges. Organizing virtual congresses across multiple time zones took a lot of work. Often, HCPs had full workdays, or the meetings took place late in the evenings. Both in-person and virtual formats have pros and cons, as well as fans and critics. One study reveals that over half of HCPs are open to attending in-person medical conferences. At the same time, another highlights that an impressive 87% of providers prefer virtual or hybrid events –– a mix of online and in-person participation. Today, hybrid models are becoming the new norm for medical conferences, catering to the audience’s diverse needs. This setup lets pharma companies enjoy the best of both worlds while focusing on an improved experience for HCPs. Key Steps for a Smooth Hybrid Congress When preparing your presentation for a hybrid congress, you will likely encounter a common challenge: bridging the gap between the immersive interactions of in-person attendees and the engagement of your virtual audience participating via Q&A chats. Virtual attendees may feel less connected to the medical congresses, often battling distractions from their clinics or homes. Consider using the following strategies to address this challenge and ensure HCP engagement: Offer content in diverse formats Make sure you deliver content in different formats to meet the needs of a diverse audience. Some attendees prefer to dive into details like in-depth data charts, while others want concise, bite-sized information they can skim through. Remember that your content should be mobile-friendly so that HCPs can access the medical congresses on smaller screens. Also, providing short-form, condensed updates after the event can help reinforce key takeaways, while detailed resources, like whitepapers, can help you maintain engagement. Make sure both physical and virtual attendees have access to the same types of content. Leverage virtual reality While there will always be some gap between virtual and in-person attendees, your primary goal is to minimize it as much as possible. One effective solution is to equip on-site participants with virtual reality (VR) headsets to facilitate interaction and networking with the virtual audience. This innovative technology can also enhance product demonstrations or bring clinical trials to life, creating immersive and memorable branded experiences. This way, you can boost brand recognition and foster deeper engagement with your audience. Use visual storytelling A single video can convey more than a thousand words during your presentation. While a well-rehearsed script is essential, the visuals grab attendees’ attention and make your message more impactful and digestible. Animated videos are a powerful tool you should leverage at your booth and share with your online audience. Keep in mind that these videos need to be more than just visually appealing. They must also be highly informative and tailored to meet your audience’s expectations, delivering the content they value most. Additionally, slide decks and interactive infographics can help providers better understand complex medical information, synthesize findings, and showcase your brand’s creativity and personalization. Consider sharing printed visual materials that HCPs can take home or providing them as follow-ups via email for virtual attendees. When crafted well, these materials can sustain engagement long after the event ends. Monitor virtual audience activity Tracking your results is essential for optimizing your future medical conferences and identifying the best next actions for engaging HCPs. With modern technologies, you can easily monitor various metrics to evaluate your impact, especially among virtual attendees. First, you should focus on reach metrics like open, click-through, and conversion rates. Then, to analyze engagement, consider factors such as claps, viewing time, and attendance. Be aware of brand advocacy. You need to know how your audience feels about your brand. Is it emotionally connected to your business? How likely are your customers to recommend you to their friends? Metrics like net promoter scores, post-event surveys, and customer experience assessments can provide valuable insights. Capture the results in your customer relationship management (CRM) system. This single source of truth will help medical representatives (MedReps) plan their face-to-face visits better. Measure physical attendee interaction You might be asking: ‘How do you track your interactions with physical attendees when the data is not as readily available as it is for online audiences?’ Sure, evaluating your reach and engagement will take more work, but it is essential for delivering a compelling customer journey. You will want to track attendance, conduct surveys, and distribute feedback forms to evaluate whether the congress was successful for your brand. Keep track of how many contacts you have made with HCPs and how many printed materials you have handed out. Emotional intelligence is pivotal in face-to-face interactions. While technology is expected to do much of the heavy lifting, there are moments when the human touch is irreplaceable. Listen to your audience’s reactions during panel discussions or at your booth. Are they asking questions and maintaining eye contact? Do they stay to talk after your presentation, or are they quick to leave? Are they laughing at your jokes and applauding enthusiastically? After the hybrid event, using social listening is a smart move. While HCPs are often cautious about sharing negative feedback on social media, it is worth checking if they praise your brand. Finally, focus on engagement rates with your follow-up materials, and remember to share post-event surveys to understand what resonated with the audience. Engage Audiences Like Netflix Does The great thing about Netflix is its on-demand content. Pharma brands can adopt this approach to make medical content delivery more convenient for HCPs. With physicians seeing an average of 20 patients daily, finding time for medical congress content during work hours can be tricky. Adopt a Netflix-style approach to content delivery to accommodate their busy schedules. Provide access to your materials for up to a year after the hybrid event so HCPs can learn at their own pace. Final Words A medical congress is a significant event that brings together hundreds, if not thousands, of industry professionals. Your goal should be to make the most of this opportunity now rather than wait until next year. To succeed, tailor your content formats to match your audience’s expectations. Since there is a gap between virtual and on-site participants, consider using the latest advancements like VR for networking. Incorporating visuals into your storytelling is also a good idea to make medical data more engaging and easier to understand. Track interactions with both virtual and in-person audiences to refine future campaigns and identify the next best actions. And do not forget to provide on-demand content access for HCPs’ convenience. Reach out to the Viseven team for expert assistance in content production and analysis for medical congresses.
Fall Pharma Events That Challenged Us to Think Bigger Posted on November 29, 2024January 7, 2025 by Vitalii Yaruta The main reason to attend pharma events is the wealth of actionable insights attendees gain to drive progress in their business and industry in general. Participants and speakers share real-world examples to back up their points, reflect on successes and failures, and suggest practical steps you can implement in the coming months or year. Beyond that, these events leave you inspired to break the mold and explore innovative solutions. Want to know which events fueled our insights and inspiration this fall? Here’s the list: Dreamforce On September 17-19, Salesforce organized the world’s largest artificial intelligence (AI) event called Dreamforce. Our team member, Daniel Atieh, Head of eWizard, attended this flagship event to explore industry trends and identify ways our company can use them to deliver value to our clients. He also had the incredible opportunity to connect with leading professionals in the field and exchange insights on building innovative AI solutions. What makes this event remarkable is its focus on innovative tech that pushes the boundaries of what you believed possible. Reuters Pharma Japan For 18 years, Reuters Pharma Japan has brought together change-makers in the pharmaceutical industry. This year, one of the key challenges discussed was the steady decline in the number of new medicines entering the Japanese market compared to the US and EU. As a result, the number of medical representatives in Japan has shrunk over the past decade. Guillaume Villard, Head of Integrated Marketing & Communications at Viseven, remains optimistic about the industry’s future and emphasizes that every challenge comes with an opportunity. During a panel discussion, Guillaume explored how interactive content and an omnichannel approach can enhance HCP engagement. Ethan Greely, Account Executive, and Ryota Hirano, Portfolio Customer Success Manager, also attended the event. The team enjoyed meaningful networking opportunities with customers, industry leaders, and partners. Pharmageddon Have you ever endured lectures where speakers drone on, disconnected from their audience? Pharmageddon could not be more different. Each attendee was expected to engage, not sit back. After all, the only bad ideas are the ones you do not share, right? Nataliya Andreychuk, CEO of Viseven, and Oleksandra Yashyna, Senior SDR, took part in dynamic conversations, sharing ideas on driving real change in the industry. Nataliya participated in a thought-provoking panel discussion titled, “Your Digital Transformation Isn’t Good Enough.” The session challenged attendees to rethink their approaches, foster collaborative thinking, and push boundaries to disrupt the status quo. NEXT CX & AI Summit Customer experience (CX) and AI are inseparable today. Every participant at the NEXT CX & AI Summit echoed this sentiment. This event focused on uncovering the best strategies to craft a strong brand voice and deliver authentic, personalized customer journeys. Nataliya Andreychuk led a panel discussion exploring how AI enhances content deployment and omnichannel engagement. Her predictions for the next five years intrigued the audience, offering valuable insights into AI solutions and trends worth investing in. Nataliya also took to the Demo Stage to showcase eWizard’s AI-driven solutions. Using real-world examples, she demonstrated how these innovations help clients improve customer experience and foster lasting loyalty. Customer Engagement by Reuters USA On October 22–23, the Viseven team traveled to Philadelphia, USA, to attend the Reuters Customer Engagement event. This gathering united industry leaders and trailblazers from marketing, commercial, medical affairs, data analytics, and digital to brainstorm solutions to pharma’s most pressing challenges. Reuters updated this year’s event format based on feedback from last year, introducing debates, hackathons, and an AI Pilot Hour. The debates provided a platform for attendees to exchange fresh perspectives on controversial topics, while the hackathons offered a hands-on approach to interactive learning. The AI Pilot Hour was a dynamic session designed for pharma innovators to explore how AI can shape the industry in the years ahead. Dan Atieh and Dr. Kenneth Sanchez delivered an insightful presentation on strategies to enhance customer engagement in life sciences. Their talk focused on bridging the gap between data and digital experiences. Learn, Teach, and Network These events are a fantastic opportunity to gain fresh insights into industry trends and best practices while sharing valuable lessons from our 15 years of experience and work at the forefront of innovation. Networking is a key part of this process. Face-to-face conversations help us gain a deeper understanding of our clients’ pains, gather expert insights before they become trends, and build valuable partnerships to bring more ground-breaking ideas to life. Next year, do not miss the chance to connect! Join the Viseven team at our booth or during panel discussions.
Viseven’s Q2 Calendar: Unmissable Life Science Events Posted on July 25, 2024January 7, 2025 by Andrii Nikulin In the second quarter of 2024, the Viseven team embarked on a global journey, traversing continents to attend and participate in the world’s most prominent pharmaceutical events. Our mission was clear: to immerse ourselves in the pulse of the life sciences and pharma industries, connect with leading professionals and opinion leaders, and gain firsthand insights into the cutting-edge technologies reshaping the pharmaceutical landscape. From bustling conference halls to intimate roundtable discussions, we found ourselves at the intersection of innovation and healthcare. A highlight of our journey was the opportunity to share our expertise. Our team delivered compelling speeches on various topics that resonated with attendees grappling with the challenges of digital engagement in an increasingly complex healthcare ecosystem. Revisit the highlights of this journey with us by reading the article! Reuters Pharma EU 2024 April was a whirlwind for us, kicking off with the Reuters event in Barcelona where we went all out. We’re talking Gold sponsor status, our own networking booth, and a spot in the panel discussions — we were everywhere! At booth #12, we had our dream team — Iryna Zayachuk (Account Manager), Johann Sepp (our AE Lead), and the CEO Nataliya Andreychuk. Conversations with industry peers were flowing, and we expanded our professional network a large bit. A highlight of the event was Nataliya Andreychuk’s participation in a thought-provoking panel discussion titled “Fish where the fish are: Personalizing customer journeys by leveraging first-party customer insights“. Drawing from her extensive industry experience, Nataliya shared a ton of valuable insights. The discussion delved into the multifaceted challenges facing the pharmaceutical industry, from navigating complex regulations to meeting escalating demand. A key focus was the critical need for innovative approaches to healthcare delivery in this rapidly evolving landscape. Pharma IT & CPHI Despite the vast distance separating Barcelona and Tokyo, the Viseven team made its mark at industry events in both cities. In Tokyo, our dynamic team — Ethan Greely, Inyong Lee, Ryota Hirano, and Olena Volkova — dove headfirst into the CPHI Japan and Pharma IT & Digital Health Expo events. These gatherings proved to be hotbeds of innovation in the pharmaceutical world. Ethan Greely, our Digital Transformation Manager, took center stage with a compelling presentation. He shed light on bridging the gap between digital and non-digital channels using an omnichannel approach tailored for the Japanese market — a topic that had the audience buzzing with ideas. The Pharma IT & Digital Health Expo was a treasure trove of insights on revitalizing the pharmaceutical industry through cutting-edge technologies. Meanwhile, CPHI Japan brought together independent futurist thinkers from across the sector, offering a glimpse into pharma’s potential future landscape. We came away with a wealth of knowledge about the major trends shaping the global biopharma R&D pipeline, the unique challenges of drug approval in Japan, and the ongoing struggle with medical drug supply shortages. And that’s just scratching the surface! AI and Data in Pharma Healthcare Summit Meanwhile in Munich, Alex Repin, our Head of Frontline Sales, attended the AI and Data in Pharma Healthcare conference. This event showcased technological advancements in the pharmaceutical and healthcare sectors. The conference explored how artificial intelligence, data science, and digital innovation are revolutionizing various aspects of healthcare. Alex capitalized on this opportunity to network with industry peers and gain valuable insights into emerging trends. NEXT Pharma Summit The 2024 edition of the NEXT Pharma Summit wrapped up in May, and it was quite the event! It’s a 2-day conference where pharma and tech professionals from all over come together to share ideas. We’re talking 60 speakers from 30 countries, all diving into how technology is shaking things up in the pharmaceutical world and medical affairs. Naturally, the Viseven team couldn’t resist a piece of the action. Sure, we’d just gotten back from Reuters Pharma, but this was too good to miss! We were eager to see and talk to our clients from Bayer, Merck, Biogen, and Teva. We brought our A-game with a workshop led by our Head of Content Strategy and Enablement, Prasant Vijayakumar. The topic? “Unveiling the Future: The Quest for Complete Content Automation.” Prasant took the attendees on a journey through the world of automation in content marketing, showing how these tools can create some seriously engaging modular content. And he wasn’t alone — our CEO Nataliya Andreychuk, Regional Director Nataliia Kulyba, and Product Manager Anna Malivska were there too, sharing their wealth of knowledge. Looking back, the NEXT Pharma conference was a goldmine of insights. We got to hear from the cream of the crop in the industry, took a good look at where pharma is headed, tackled some future challenges head-on, and got a sneak peek at what’s NEXT for pharma businesses. 2nd Pharma Omnichannel HCP Engagement Conference Lisbon, Portugal’s picturesque capital, hosted this year’s 2nd Pharma Omnichannel HCP Engagement Conference, with Viseven playing a prominent role as a Gold Sponsor. For two packed days, the conference buzzed with interactive roundtables, lively panel discussions, and eye-opening keynote speeches from more than 20 top-notch experts. The event’s primary goal was to unite innovators in the pharmaceutical and life science sectors, facilitating knowledge sharing and experience exchange. Viseven sent a strong delegation of experts, including Nataliya Andreychuk, Yuliya Sotska, Anna Zolotnytska, Maciej Najzdion, and Prasant Vijayakumar. The team was deeply committed to providing attendees with valuable insights and actionable strategies. Prasant, our Head of Content Strategy and Enablement, led a compelling panel discussion on optimizing pre-launch and early-stage KOL engagement to foster collaboration and ensure successful product launches. Other panels explored crucial topics such as the impact of generative AI on omnichannel strategies in pharma, how communication tools influence channels in life sciences, and the value of data-driven insights in decision-making. Yuliya Sotska, Viseven’s Chief Brand and Communications Officer, served as the event chairperson, skillfully moderating panel discussions and ensuring all voices were heard. The highlight of Viseven’s participation was CEO Nataliya Andreychuk’s outstanding keynote speech. She presented a clear and comprehensive case study on synergizing high-quality content, data, and AI in omnichannel marketing. Nataliya detailed how Viseven integrates these elements to deliver personalized customer experiences, enhance brand loyalty, and elevate HCP engagement. Her presentation cut through industry jargon, providing attendees with a clear roadmap for achieving exceptional results in their omnichannel strategies. Dublin Tech Summit While our focus on pharma events remains strong, our passion for technology is equally vibrant. This May, our Product Marketing Manager, Yevheniia Zimmerman-Buhaienko, went to the Dublin Tech Summit — a premier gathering of tech innovators and thought leaders. The summit, which drew over 8,000 attendees, offered a comprehensive look at the rapidly evolving tech landscape. Through a diverse array of panels, keynotes, and interactive workshops, participants immersed themselves in the forefront of technological advancement. Key highlights included engaging discussions on AI ethics and the growing importance of open-source initiatives. Attendees explored the dynamic relationship between AI and human interaction, gaining insights into AI’s transformative impact across traditional industries. The event also featured deep dives into blockchain technology and its expanding applications, showcases of groundbreaking healthcare innovations, and forward-looking perspectives on AI’s role in shaping the future of advertising. Pharma 4.0 Our journey in the pharma tech world continued with the Pharma 4.0: Digitalization and Transformation Conference in Munich, Bavaria’s vibrant capital. Once again, Viseven proudly took its place as a sponsor of this notable event. Our dream team of Anna Malivska (our Product Manager and Modular Approach expert), along with Account Executive Badr Tabat, set up shop at the event. Their booth became a hub for networking, allowing visitors to connect with the crew and explore our solutions. Two full days were packed with insights on how AI, machine learning, and smart manufacturing are revolutionizing the pharma world. We’re talking efficiency boosts, faster drug discovery, and operations that run like clockwork. The conference brought together over 35 brilliant minds from pharma, automation, and data analytics to share their two cents on smart manufacturing tech. And our Anna Malivska was among these thought leaders. She took the stage to spill the beans on turning data into compelling stories. Anna dove deep into how AI can transform dry pharma data into narratives that pack a punch. She showed off the power of modular personalization, demonstrating how to tailor content that hits home with different audiences. Attendees walked away with practical strategies for omnichannel integration — the secret sauce for engaging people across multiple touchpoints. Anna also shared some wisdom on unified messaging, explaining how syncing up data across channels can seriously boost conversions and keep users hooked. If you’re a pharma marketer looking to squeeze every drop of potential from your data using AI, personalization, and omnichannel strategies, Anna’s presentation was the place to be. HLTH 2024 Next up on our event tour was HLTH 2024 in Amsterdam — one of Europe’s biggest health innovation gatherings. This time our team comprised Nataliia Kulyba, our Head of Primary Sales, Maciej Najdzion, Account Executive, and Oleksandra Zikh, Senior SDR. These guys are the ones who work their magic with our clients day in and day out. Now, HLTH wasn’t just another box to tick off our list — far from it. We saw it as a golden ticket to dive headfirst into the future of healthcare and life sciences. Over 3,500 attendees, and more than 400 speakers — we were able to exchange ideas, soak up insights from the industry’s bright minds on topics ranging from drug development to social media in health, and brought back valuable knowledge to improve our best practices. If you’re itching to be part of the exciting future in healthcare and life sciences, HLTH Europe is where it’s at. Our team was there to showcase Viseven’s prowess and demonstrate how our MarTech solutions are making waves in the health and life sciences world. Collision The Olympics of tech. America’s biggest tech conference. These are just a few ways to describe Collision 2024, the landmark event that took place in Toronto this June. Our dynamic duo, Yuliya Sotska, Chief Brand and Communications Officer, and Yaroslava Upatova, Chief Growth Officer, embarked on a journey across four countries in just 24 hours to be part of this extraordinary gathering. And let us assure you, every minute of that journey was worth it. Collision is more than just a conference — it’s a melting pot of opportunities. It’s where tech experts network, cutting-edge trends are unveiled, innovative solutions are showcased, and valuable publicity is gained. This year’s installment was the largest in the conference’s history, boasting over 40,000 attendees from 130 countries. Naturally, the Viseven team couldn’t miss the chance to be part of shaping the future of tech. Yuliya and Yaroslava made the most of these three action-packed days. They immersed themselves in enlightening panels, connected with industry peers, forged new connections, and absorbed insights from thought-provoking speeches. Yuliya, in particular, took center stage once again, skillfully moderating and presenting sessions. Attendees were treated to a smorgasbord of insightful discussions. Topics ranged from the evolving dynamics between humans and chatbots to case studies demonstrating AI’s problem-solving prowess in business. The future of cancer detection and groundbreaking innovations in cleantech were also hot topics on the agenda. As always, Yuliya excelled in her role as moderator. She drew inspiration from each talk, channeling the energy and insights into lively, engaging discussions. From Barcelona to Tokyo, Munich to Toronto, we’ve been on a global adventure that’s left our heads spinning. These events weren’t just about racking up frequent flyer miles — they were our ticket to the cutting edge of life sciences and tech. Let’s be real — Viseven didn’t just show up. We showed out! Our team was everywhere, soaking up knowledge and sharing our secret sauce on stages around the world. We’ve got our fingers on the pulse of everything from AI and data analytics to omnichannel marketing and personalized content. And trust us, it’s all about making healthcare better and smoother for everyone. Every insight, every connection, every lightbulb moment is fuel for our innovation engine. We’re taking all of this back home to supercharge our practices and help our clients navigate the wild world of digital health and pharma marketing. But we’re not done yet! Our globetrotting team is gearing up for even more exciting conferences and events this year. And some of them are just around the corner. Want to stay in the loop and know where we’re headed next? Give our LinkedIn page a follow, as we’ll be dropping pins on our event map there first. And, of course, we’ll still be giving you the full scoop right here after the events. You can count on us to give you all the details — what we did, who we met, and our takes on the latest industry trends.
Exciting Life Science Events: A Look Back from the Viseven Team Posted on April 18, 2024January 7, 2025 by Andrii Nikulin We believe in the power of networking and human connection. Yes, we live in an era where technology transforms industries, but ultimately, it is human interactions that move the needle. By attending events, we aim to engage with thought leaders to solve the barriers that life sciences companies face collaboratively. We are convinced that through united efforts, we can ensure a healthier future for patients worldwide. Without further ado, let’s reminisce about the events of the first quarter of 2024. Perhaps you will find them exciting and consider joining us next year! Digital Transformation in Life Science This event in Berlin was highly anticipated, as our CEO, Nataliya Andreychuk, was one of the speakers. During her thirty-minute presentation, she shed light on how digital solutions facilitate the customer journey. Her speech focused on the evolution of digital marketing solutions, encompassing the periods before, during, and after the global pandemic. Nataliya emphasized the crucial importance of storytelling in patients’ journeys to recovery. The goal was to show that life science content not only raises awareness among patient populations but also empowers individuals to overcome their unique challenges. Other speakers also delved into a range of interesting topics. For instance, one discussion centered on implementing organizational change, while another one was dedicated to accelerating digital transformation. Various experts shared recommendations drawn from their own experiences, providing invaluable insights for the audience. HLTH Roadshow In March, we had a chance to attend HLTH Roadshow, an event focusing on digital health. It was an evening of talented DJs, delicious morsels, and important topics that could make a significant impact on the industry. This event in Warsaw felt more like a gathering of long-time friends who shared common interests and a genuine desire to support one another. Representing our team, Nataliya Andreychuk, CEO; Badr Tabat, Account Executive; Witold Gedymin, Account Director; and Alexandra Wypych, HR and Office Manager, discussed how marketing transformation saves lives by connecting patients with pharmaceuticals and healthcare professionals. BioForum Viseven was a Gold Partner at BioForum, another life science event in Poland that brought together over 450 participants under one roof! With over 150 companies from the field and 30 scientific institutes, we can safely say that it was one of the largest life science networking events in Europe. The organizers aimed to highlight the rising significance of biotechnology for the global and European economy. The speakers raised topics related to cell and genetic therapies, lingering on effective strategies for bringing biotechnological innovations from the lab to the market. More specifically, they discussed such aspects as commercializing research, conducting clinical trials, and the main challenges associated with bioproduction, along with potential solutions. Participants not only listened to experts answering these critical questions but also gained insights from successful real-life cases. Based on her experience as CEO of the international company, Nataliya Andreychuk shared the specifics of entering the US market, which is a number-one priority for the biotech sector. Reuters Pharma USA 2024 Reuters Pharma USA is the largest North America’s pharmaceutical event, and we are proud to be a part of it. This gathering focused on ensuring that life-saving treatments timely reach people who need them. As disparities in access to healthcare persist, pharma is challenged to find the way to improve their commercial model. During the event, attendees discussed how digital solutions help to empower HCPs with essential information and adjust to ever-evolving patients’ needs. The main takeaway: companies that resist change will eventually find themselves falling behind, failing to tackle challenges and barriers within the industry. Oksana Matviienko, Regional Director, and Leonardo Sanchez, AE Lead, joined 1,200 pioneering figures in North America’s life sciences sector to brainstorm ideas and infuse new perspectives into their organization’s business approaches and mindset. We have been convinced time and again that Viseven is on the right track. By ensuring easier access to critical health information, we will improve access to healthcare as a whole! Adobe Summit Last but certainly not least, there was Adobe Summit in the dazzling city of Las Vegas, United States, where we proudly took on the role of a Bronze Sponsor. The Viseven team enjoyed engaging in insightful discussions about the future of digital marketing. Drawing from our decade-long experience in the field, we were eager to share our knowledge and competence with other attendees. During the summit, speakers agreed that we are entering the era of “AI everything”. Back in 2017, many AI users were not even aware they were using this technology, but most of today’s companies fully recognize the benefits it brings to their table. Our team, comprised of Roman Vasylenko, CTO; Daniel Atieh, Head of Presale; and Max Samuel Gemma, Account Executive, delved deep into how AI is changing life sciences by providing unprecedented personalization, improving omnichannel journey, and ensuring seamless customer experience. All corporate events that took place in the first three months of this year gave us a bird’s-eye view of what is happening in the life sciences industry, not just in pharma marketing. We had a chance to position ourselves as experts while also acquiring a wealth of knowledge from other areas, like drug development or clinical research, which will enable us to solve MarTech challenges more holistically.
Viseven’s Year in the Spotlight Posted on December 29, 2023February 4, 2025 by Andrii Nikulin The end of the year is the perfect time to press the pause button and play back the last twelve months. According to James Clear, the productivity expert and author of the bestselling book Atomic Habits, this is the time to slow down for a moment and ask yourself: “Are my choices helping me live the life I want to live?” In the corporate world, conducting a year-in-review is about zooming out and assessing whether a business is on the right track and moving at the desired pace. Reflecting on the progress made and milestones achieved gives us the opportunity to celebrate our wins and stretch our strengths even more in the future, which is truly one of the best gifts to ourselves. Without further ado, let’s check out the Viseven’s journey this year and set the stage for an even more successful ride ahead. Viseven office opening in Poland March 31st filled the professional calendars of Viseveners in Poland. We had an incredible office opening in Poznan – a celebration that brought together our twenty colleagues from Poland and Ukraine. It was an amazing opportunity for the team to unwind and connect beyond the confines of virtual communication in Teams’ chats. We started off with playing ice-breaking games, sharing fascinating stories, and indulging in delicious national foods. The highlight of the party was our CEO, Nataliya Andreychuk, taking a swing at a piñata and unleashing a shower of surprises for everyone. The firework cake and champagne rounded out the perfect celebration picture. The Excellence in Customer Service Award Customer service either makes or breaks brand loyalty – whether through speed, experience, or convenience. Consistently delivering superior services keeps clients coming back again and again. The Excellence in Customer Service Award celebrates leaders who deliver digital solutions and services with customers in mind. Nataliya Andreychuk is the name to remember when it comes to white-glove customer service. Viseven is a company that puts the customer first, every step of the way. For over a decade, under Nataliya Andreychuk’s guidance, Viseven has been supporting pharmaceutical companies in providing engaging content that speaks directly to the target audience. “I am truly honored to receive this award. At Viseven we have always been directed toward bringing high-quality and reliable products to meet the customers’ diverse marketing demands. This award is a testament to the hard work and dedication of our entire team, which I’m proud to lead,” says Nataliya. ISO/IEC 27001 recertification For many people, ISO/IEC 27001 might sound like a jumble of numbers and letters. But for us, having that acronym on our list of accomplishments for the year is solid proof of the effort we have put into keeping our information security management system top-notch. ISO/IEC 27001 is an international standard showing that we have got the right measures in place to handle data security risks according to global best practices and principles. Viseven has successfully passed recertification for the fourth consecutive time. Once again, we demonstrate that data security is the core of our corporate culture and a crucial factor in collaboration with our clients. Viseven and SpotMe strategic partnership This year, Viseven entered a partnership with SpotMe, the event platform designed for high-touch enterprises to host events. Through this partnership, life sciences companies now can create engaging pharmaceutical events with healthcare providers (HCPs), such as arranging high-profile speaker series for more than 500 invitees and organizing eCongress with more than 200 participants. Olivier Aubert, Business Development and Partnerships Director at SpotMe, is deeply convinced that the key to HCP engagement lies in making all interactions easy. SpotMe ensures frictionless invitation, registration, and attendance. In an age where data is the new gold, the platform gathers comprehensive information post-event, including reactions, participant details, and questions raised, to develop a more comprehensive omnichannel approach. This data also helps companies get started by inviting the right people to the right event. Recognizing that genuine engagement begins well before the event, our partnership with SpotMe enables our clients to connect with the audience that actively seeks that kind of interaction. Launch of “7 Minutes with Viseven” podcast Viseven kicked off a series of podcasts featuring Volodymyr Frydel, Talent Development Manager, engaging in conversations with guests about our company’s core values – passion, agility, curiosity, and empathy (PACE). As the name suggests, over seven minutes, our team members had the chance to delve into their personal perspectives on these values. This approach allowed us to understand our employees not only as professionals but also as individuals who resonate with our corporate culture. 14th anniversary In 2023, we marked Viseven’s 14th anniversary with a twist! Instead of the usual cake, we embraced a healthy initiative – a collective run of 14 kilometers, symbolizing each year in business. Participants hit the pavement outdoors or hopped on the treadmill indoors to come together in the teamwork spirit. Everyone was awarded a special commemorative medal, and the fastest runner took home an extra surprise. Along the way, employees captured moments with photos to cherish and share on social media. Exchanging energy and enthusiasm through this initiative was our way of expressing gratitude for everyone who had been a part of our amazing company and industry at large. Recognition in the Tech Investors Guide It is no secret that investors seek reliable evidence before pouring their money into any venture, and documents shared by Ministries hold significant value in this regard. The Ministry of Digital Transformation of Ukraine has shared a document featuring the most prominent and promising tech companies worthy of investment. Viseven secured a position on the list twice — as a Top MarTech company and a Top Service company. In fact, our company was the only business included twice – a tremendous achievement for our entire team. This accomplishment served as motivation for us to move forward with even greater dedication and perseverance. Check the full list by following this link: IT Ukraine Association launches an online version of the Incredible Tech catalogue – Асоціація “IT Ukraine” 10th anniversary of Viseven’s eWizard October 23rd was a big date for our crew! We were happy to celebrate the tenth birthday of eWizard, an advanced content experience platform revolutionizing pharma marketing strategies. We started out as a small team of enthusiasts driven by the desire to foster transformation in the industry. Fast forward to today, eWizard brings together 17 dedicated teams and boasts 120 professionals on board. We sat down with Roman Vasylenko, the brains behind eWizard and our CTO, to chat about the inspirations, challenges, successes, and even some funny stories along the way. This exclusive piece is a must-read not only for pharma marketers or loyal eWizard users but all leaders out there hungry to absorb Roman’s infectious energy, wisdom, and innovative mindset. Hit the link for the full lowdown: https://www.linkedin.com/pulse/ewizards-decade-review-through-10-questions-roman-vasylenko-viseven New Viseven brand identity “Nothing is constant but change,” Heraclitus once said, emphasizing the inevitability of transformations. While Greek philosophers may not have known much about business development or brand communications, this quote is still relevant nowadays, and our company’s evolution is a testament to this. This year, the Viseven company has given its brand identity a refresh to showcase our commitment to staying at the forefront of the latest industry advancements. The new logo is full of meaning, representing the number 7, the part of the company’s name, and an upward-pointing arrow. The redesigned look symbolizes the company’s dedication to ongoing growth, technological innovation, and expertise. “Our company is growing and evolving. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” comments Yuliya Sotska, Chief Brand & Communications Officer at Viseven. Digital Marketing Award at the Go Global Awards Go Global Awards is the platform for innovative companies eager to extend their reach, build strategic alliances, and establish a strong presence in the international marketplace. In 2023, Rhode Island, USA, brought together incredible businesses from around the globe to celebrate their outstanding achievements and leadership. Viseven, represented by Maksym Savenko, our AD Lead, received the Digital Marketing Award, recognition for many years of creativity, customer-focused service, and hard work from our entire team. Nataliya Andreychuk shares her cancer survivor story In October, during Breast Cancer Awareness Month, Nataliya Andreychuk, CEO at Viseven, revealed her battle with the disease for the first time. Five years after overcoming cancer, she felt ready to share the invaluable lessons from her struggle and inspire others who confront the same challenge. Nataliya is now convinced that her personal story has reinforced her professional commitment to saving lives by improving communication. Her journey has underscored the crucial role that timely, up-to-date, and reliable information plays in a patient’s clinical outcomes. Viseven at global pharma, tech, and marketing events In 2023, our team did a lot of traveling to attend major events that push the industry boundaries and build partnerships. Nataliya Andreychuk was a panelist at Reuters Pharma, NEXT Pharma Summit, Digital Pharma East, 4th Annual CX Management for Life Science, and NEXT Pharma CX & Engagement as well as a speaker at 4th Annual Pharma AI Summit. Yuliya Sotska, Chief Brand and Communications Officer, was a panelist at Dublin Tech Summit and moderated discussions at Collision and Web Summit. Oksana Matvienko, Regional Director, spoke at PHARMA CX SUMMIT and PANAGORA PHARMA CX TECH SUMMIT. Olena Volkova, Regional Director, presented Viseven at Reuters Pharma, NEXT Pharma Summit, 4th Annual Pharma AI Summit, GIANT Health. As the year (and this Viseven’s overview article) comes to a close, we want to thank our clients and partners for placing trust in us. The Viseven team feels motivated and inspired as never to build upon these accomplishments in the coming year 2024.
The Viseven’s Journey in November Pharma Events Posted on December 1, 2023November 8, 2024 by Andrii Nikulin For Viseven, life sciences events are more than just a chance to deliver a marketing pitch. While we certainly have our business agenda in mind, our team views these events first and foremost as opportunities for networking, continuous learning, and growth. In November, Viseven attended the world’s biggest tech and pharma events listening to insights of those who made it and those who inspire to make it. Our team took the spotlight to talk about artificial intelligence, personalization, modular content, and data analytics. Let’s take a closer look at how it all happened. Raising Awareness at Web Summit 2023 From November 13 to 16, the Viseven team participated in Web Summit 2023, one of the world’s largest tech events. The summit was held in Lisbon, Portugal, attracting over 70,000 attendees hungry for new insights, networking, and the energetic boost that come from charismatic speakers. It felt as if LinkedIn had come to life! More than 900 investors and 800 speakers set a stage for valuable communications and discussions on the future of technology. Ukraine made a strong presence with twenty-five promising startups, capturing the attention of potential investors. These startups showcased projects in the areas of sustainability, artificial intelligence, and advancements in mental and physical health – all the zeitgeist-y fields that you might hear about as rapidly evolving. On November 14, Yuliya Sotska, Chief Brand & Communications Officer at Viseven, served as the moderator for a panel titled “Growth and War: Innovation in Ukraine’s Tech Ecosystem.” During the discussion, Yuliya talked about the resilience and growth of the tech market in Ukraine despite the unprecedented challenges posed by Russia’s war against Ukraine. “We have learned to have backup plans, think on our feet, and constantly come up with innovative ways to raise awareness or funds. Even if we set aside the thoughts of war for a moment, today tech companies worldwide are challenged to operate in an environment that is complex, dynamic, uncertain, and volatile. Partnering with Ukraine’s tech companies, which are well equipped to deal with changes and uncertainties that come their way, appears as a win-win opportunity”, says Yulia. Anna Zolotnytska, Head of PR, and Yaroslava Upatova, Product Portfolio Expert, were present at the event, offering valuable insights to the discussions. They had an increasingly important mission: to emphasize that Ukraine’s IT sector is not just alive but thriving and eager for international, mutually beneficial partnerships. 6th Annual Panagora Pharma CX Tech Summit Right around the same time as the Web Summit, another interesting event was taking place on the opposite side of the Atlantic in Princeton, NJ, United States. November 16 was the day for The 6th Annual Panagora Pharma CX Tech Summit. This annual gathering highlighted how the life sciences industry could leverage technology to enhance customer experience for both healthcare providers (HCPs) and patients. This year, over 125 marketing experts explored the impact of artificial intelligence, automation, and personalization on customer journeys – topics we touch upon often in our panel discussions, webinars, and blog posts. The PanAgora Pharma CX event attracted senior-level customer experience and marketing executives from around the world. Oksana Matviienko, Regional Director at Viseven, had a privilege to share the stage with Mary Lassiter and Ryan Rosenberg. Together, they went over the role of modular content in personalization at scale, tackling the following questions: Why should we all care about modular content? How can pharma brands experiment with the modular approach? What are the key strategies for trouble-free implementation of the modular strategy? What is the future of modular content? The summit left a lasting impression on Oksana. On her LinkedIn, she wrote, “Great place to find new connections and catch up with old friends. Mr. Potato Head is now my favorite way to describe what modular content is”. The event participants engaged in meaningful yet entertaining discussions, interacted with industry peers and thought leaders, and even challenged some of their beliefs related to modular content. NEXT Pharma CX & Engagement Summit Next Pharma CX & Engagement is 250 knowledge-seeking attendees, 40 inspiring speakers, and one incredible Vienna. The Viseven team could not miss out on an event that felt like a reunion with good old friends. The summit gathered professionals who dedicated their entire careers to delivering personalized and authentic customer experiences and journeys. On November 21, Nataliya Andreychuk, CEO at Viseven, participated in the discussion on the secret ingredients to a differentiated customer experience. During the conversation, Nataliya also handed over the microphone to Adela Schulz, iEU Rheumatology Strategy and Operations Omnichannel Lead at UCB, Dirk Abeel, Head Go-to-market Health & Life Sciences and CSM at Pitcher, and Marina Luca, Global Digital Excellence Director at Servier. These seasoned experts revealed the key approaches to ensure perfect customer experience. Here are some major takeaways to reflect upon: Having a compelling story up in your sleeve may work with HCPs but is certainly not enough to deliver superior customer experience. AI has made our science fiction dreams come true. The next step is to make this technology more humane. Customers do not have to make an effort to find your content. Period. Statistically, HCPs spend a staggering 4.5 hours a day dealing with Electronic Health Records. Overwhelmed with administrative tasks, they often feel like they have strayed from their mission of saving lives. The goal of MarTech companies is to make their work lives easier by delivering useful, tailored content. Webinar “The Power of Data Visualization in Pharma Marketing Campaigns” It is hard not to notice that Viseven enjoys offline conferences and events. Sharing our own takes on stage and listening to attendees who speak from their experience not only fosters our sense of belonging to something big and meaningful but also amplifies our innovation and know-how. But, to tell the truth, connecting with our audience online is just as rewarding and exciting! On November 23, Ezequiel Salvarezza, the Head of the Latam CoE at Viseven, led an inspiring webinar for the Latin American audience and received numerous positive comments. The central theme revolved around the role of data analytics in pharmaceutical marketing campaigns. Salvarezza made it crystal clear – for fast and effective communication and decision-making, data should be conveyed through visuals. Thirty-two attendees learned from Salvarezza how to make their data speak trends, patterns, and insights. The November events injected fresh energy into our work and inspired us to persevere with a more client-focused mindset. At Viseven, we anticipate more thought-provoking conferences and summits in the months to come.
Viseven Wins the Digital Marketing Award 2023 Posted on November 13, 2023November 15, 2024 by Andrii Nikulin Providence, RI—November 9, 2023—Viseven, the global MarTech services provider for the life sciences and pharma industry, has received the Digital Marketing Award 2023. The award celebrates Viseven’s dedication to providing customers with exceptional services and pioneering digital solutions for clients. “We are thrilled and honored to accept this award. Our goal has always been to provide every client with the solution they expect, making sure that we meet their unique needs and requirements. This award allows us to recognize how much hard work has been put into our endeavors. We are not planning to stop on what we have already achieved; for us, this award is a catalyst for further innovation and growth”, shares Nataliya Andreychuk, the CEO of Viseven. Viseven offers innovative solutions for pharmaceutical companies of all sizes and levels of maturity. Under Viseven’s guidance, many businesses were able to accelerate and scale effective marketing strategies and ease their transition into a digital-driven future. Over 700 specialists work every day to provide pharma brands with innovative solutions that transform the industry. Go Global Awards is an exclusive event that recognizes outstanding products and services across diverse industries from leading businesses worldwide. Among the prestigious accolades is the Digital Marketing Award, which is presented to organizations showcasing their commitment to delivering next-generation solutions and superior services. Hosted in Providence, Rhode Island, the event welcomes companies that have submitted their entry forms and made it to the shortlist for a live three-day gathering. Go Global Awards has formed partnerships with the International Trade Council and Rhode Island Commerce Corporation to provide comprehensive support to all participating businesses. The awards encompass not only 15 general categories but also an additional 40 industry-specific awards. Maksym Savenko, AD Lead, represented Viseven during Go Global Awards. “It was a remarkable privilege to stand as Viseven’s ambassador and highlight our outstanding achievements. I’m sincerely grateful for the judges’ recognition, as it affirms the profound importance of our mission to revolutionize the industry through our endeavors”, says Maksym. Annually, the event’s final round brings together 50 domestic and international government economic development agencies along with 400 companies. Participants use this platform to present their award pitches, share their achievements, exchange strategies and insights, network, and tell the stories of their businesses. About Viseven Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. Follow Viseven on social media: LinkedIn, Twitter, YouTube, Facebook Follow Nataliya Andreychuk on LinkedIn
Viseven at Pharma Events: The September-October Recap Posted on November 3, 2023November 11, 2024 by Andrii Nikulin Viseven’s mission as a global provider of MarTech services is to facilitate digital maturity and move innovation forward within organizations that play a crucial role in the evolution of pharma and life sciences worldwide, including Europe, the Middle East, North and South America, and Asia-Pacific (APAC). Viseven at Pharma Events: The September-October Recap Throughout many years, the number of our customers and partners in different domains of the pharmaceutical and life sciences industries has been increasing for one reason – we love networking! Every month, the Viseven team attends diverse industry events to explore the hottest trends and practices in the latest technology and omnichannel marketing. In September and October 2023, the Viseven team visited the United Arab Emirates (UAE), Japan, England, Germany, and Switzerland to attend the key events and learn more about the hottest trends and practices in omnichannel pharma marketing and technology. The 3rd International ACS Congress On September 15-16, 2023, Mehdi Ayadi, Account Executive at Viseven, attended the third International Congress of the American College of Surgeons in Dubai, UAE, to connect with companies and professionals exploring the most recent developments in surgical practices and research. Throughout the two days of the conference, attendees had an opportunity to see innovations from companies exhibiting healthcare services, medical equipment, and pharma products and take part in 17 sessions about the latest practices and insights in laparoscopic, bariatric, robotic, orthopedic, plastic, breast, pediatric, and other types of surgery. The congress’ scientific program included surgical research presentations, video-based education sessions showcasing surgical procedures, postgraduate courses, and workshops about best practices in surgical education and the latest training methods. Nearly 60 speakers from UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Egypt, Tunisia, Jordan, Pakistan, the United Kingdom, Germany, and Canada shared their knowledge and experience across essential surgical specialties. Mehdi Ayadi connected with representatives of companies that offer healthcare solutions, medical technology, and pharmaceutical products and services to showcase the omnichannel marketing service and the digital content factory solution provided by Viseven. “The third International Congress of the American College of Surgeons is an event that brought lots of great opportunities. For Viseven, it’s an honor to be here and use these opportunities for networking. Many businesses worldwide and in the Middle East realize that personalization is the future of customer engagement. Our goal at the event was to demonstrate how it works in practice,” says Mehdi Ayadi, Account Executive at Viseven. ARABLAB 2023 On 19-21 September, Mehdi Ayadi attended one more spectacular event in Dubai – Arablab 2023, a conference where thousands of attendees engaged with over 1,000 exhibitors from 120 countries and 18 industries, including agriculture, chemical engineering, energy & environment, food testing, laboratory technology, material testing, nanotechnology, robotics & automation, and beyond. During the three days of the event, attendees could visit more than 50 seminars and learn more about intelligent digitalization tools for laboratory data, data security in the pharmaceutical industry, chemical safety awareness, drug detection in the dairy industry, real-time analysis of cellular metabolism, and other trending topics. Along with discovering how companies facilitate the growth in biotechnology, life sciences, drug discovery and development, and other domains related to healthcare, Mehdi was excited to network with some professionals to discuss the latest techniques in marketing personalization and show them digital solutions powered by Viseven. The 4th Annual CX Management for Life Science On October 12-13, Nataliya Andreychuk, Viseven CEO, visited Zurich to attend the fourth Annual CX Management for Life Science, one of the world’s central events that highlights the latest practices in delivering the best experiences for patients and healthcare professionals. At the event, attendees had an opportunity to join representatives of top pharma companies like Takeda, Pfizer, Merck, Sandoz, Bayer, and Roche in almost 20 panel discussions. On the first day of the event, Nataliya Andreychuk was a moderator at the panel called AI Challenges and How Embracing New Tech Will Impact Healthcare, where she discussed the latest transformations caused by artificial intelligence and machine learning within the current pharma landscape. “I was excited to host this panel. I discovered how top companies are implementing AI and made a few connections that will help Viseven implement AI within digital ecosystems of customers more efficiently,” says Nataliya Andreychuk. Storylines Tour by Contentful On October 19, Nataliya Andreychuk, Viseven CEO, was in Berlin to attend Storylines Tour by Contentful, a series of events that also happened in New York, Paris, London, and Silicon Valley. Storylines Tour in Berlin had a saturated agenda that included more than ten sessions where attendees could learn about eCommerce, AI for design, content engagement, customer experiences, personalized customer journeys, global digital experiences, and beyond. “Thanks, Paul Biggs and the rest of the Contentful team, who put such a great event together! I learned, had fun, and spent time with a variety of intelligent, fantastic people,” says Nataliya Andreychuk, Viseven CEO. Reuters Pharma Japan 2023 On October 24-25, Ethan Greely, Outbound Sales Development Representative at Viseven, and Inyong Lee, Senior Account Manager at Viseven, were in Tokyo to attend Reuters Pharma Japan, one of the most significant industry events in the APAC region. More than 55 speakers from the world’s top pharma companies, such as Sanofi, Novo Nordisk, Moderna, Pfizer, Takeda, Johnson & Johnson, and Bayer, hosted over 20 keynotes. The event’s visitors had a chance to learn more about sustainable healthcare ecosystems, patient centricity, digital promotion, big data, artificial intelligence, patient experiences, and other innovative trends in the pharma industry. As one of the event’s exhibitors, Viseven was excited to meet with attendees at its booth, where Ethan Greely and Inyong Lee showcased the possibilities of eWizard, a content experience platform developed by Viseven. “Reuters Pharma Japan 2023 was very fruitful for Viseven. We made several significant connections with representatives of pharma companies that have some bottlenecks in the production and delivery of their medical content. They liked eWizard’s functionality and want to examine its possibilities deeply in the near future,” says Inyong Lee, Senior Account Manager at Viseven. The 4th Annual Pharma AI Summit On October 26-27, Nataliya Andreychuk, CEO at Viseven, and Olena Volkova, Regional Director at Viseven, went to London to participate in the fourth Annual Pharma AI Summit and discover the latest trends in artificial intelligence and machine learning domains. Organized by GlobalBSG, the Annual Pharma AI Summit is one of the world’s most innovative events for healthcare, pharmaceuticals, biomedical, biotech, data analytics, and AI companies. The event united healthcare professionals, research scientists, data scientists, and C-level executives to share, explore, and generate insights and grasp the latest transformations caused by artificial intelligence in the pharmaceutical industry and life sciences. The summit covered the list of the hottest topics: AI & ML data infrastructure and architecture AI governance capabilities, data policies, and ethics AI and the clinical trial design and optimization Virtual patients, digital twins, and causal disease models AI integration for novel drug discovery A deep learning Library for sequential claims data The effects of RNA-small molecule interactions at scale Natural language processing for the detection of adverse events Along with examining the latest capabilities of AI in pharma, Nataliya Andreychuk and Olena Volkova connected with managers of different businesses to introduce eWizard Video Maker, an AI-powered add-on for eWizard. Nataliya and Olena personally demonstrated how it can convert presentations into videos and create videos from scratch with AI avatars. After the add-on demonstration, the reps of several companies agreed to continue negotiations on possible collaboration with Viseven. Viseven Lunch & Learn Beside different events all around the globe, the Viseven team organizes its own events to share professional expertise and knowledge in pharma marketing. On October 25, Viseven, in collaboration with Marketing-Sales Executives of the Pharmaceutical-Healthcare Industry (MEPI), arranged an exclusive custom-tailored workshop in Manila, Philippines — Digital Marketing Transformation Journey — to empower marketing and sales executives with knowledge and skills. Lunch & Learn is a series of workshops that help dozens of professionals to explore the current digital landscape in the pharma and life sciences industries. Throughout the workshop, attendees explored the basics of digital transformation for pharma and life sciences organizations and asked their questions during the Q&A session. Are you interested in partnership and our products? Drop us a line, and we will get back to you shortly.
Viseven at Digital Pharma East 2023: Contributing to the Future Posted on October 5, 2023November 15, 2024 by Andrii Nikulin On September 11-14, Viseven visited Philadelphia, USA, to attend Digital Pharma East – one of the leading conferences dedicated to the technological advancement in pharma, healthcare, and biotech. Digital Pharma East is a captivating event for professionals who want to improve their expertise in advertising, sales, brand marketing, customer experience, digital marketing, PR, product marketing, social media, and strategic operations. For four days of Digital Pharma East 2023, over 1200 attendees had an opportunity to join over 60 sessions hosted by more than 150 speakers who brought the latest insights about technology and innovation in the pharmaceutical and life sciences industries, including artificial intelligence, machine learning, and big data. At the panels, attendees learned more on the digitalization of their promotional possibilities in today’s healthcare landscape. The audience discovered how to improve customer experience, build engaging patient journeys, enhance collaboration between marketing and sales, increase omnichannel maturity, work with data, use addressable TV advertising, engage customers with storytelling, and beyond. The Viseven delegation to Digital Pharma East 2023 included Nataliya Andreychuk, Viseven CEO and Leonardo Sanchez, AE Lead at Viseven. For Viseven, it was a big honor to attend the event as one of the bronze partners. The Viseven team engaged with representatives of many pharma and biotech companies, solution providers, and agencies to highlight AI-powered functionality of eWizard content experience platform and how it can help produce more medical content faster without losing high quality. On the third day of the event, Nataliya Andreychuk, CEO at Viseven, hosted the panel discussion called Utilize Programmatic Marketing to Optimize Digital Advertising Across New Media Channels accompanied by: Stephanie Douglas, Director, US General Medicines Omnichannel Media, Sanofi Lori Holland-Hancock, Director Channel Strategy & Engagement Team, Oncology, Merck Gaetan Akinrolabu, Director, Corporate Social and Digital Media – Strategy, Channels & Content, Mirati Therapeutics Karin Hayes, Senior Vice President, Analytics Products and Services, Medicx At the panel, Nataliya discussed with co-hosts the overwhelming role of AI in today’s digital advertising, revealed the latest trends in personalized advertising, and suggested how to maintain compliance when delivering personalized ads and how to use them effectively and efficiently. It was a very insightful discussion. I’m really excited about how artificial intelligence is transforming the healthcare, pharma, and biotech industries. And it’s crucial for Viseven to attend events like Digital Pharma East, discover the latest trends, and share own experience related to advanced technology. Nataliya Andreychuk, CEO at Viseven Digital Pharma East 2023 was a fantastic event for the Viseven team. Our representatives were pleased to connect with other professionals enthusiastic about the digital future of marketing in healthcare, biotech, and pharma. If your company or agency needs advice on how to prepare for this future, don’t hesitate to contact us right now! An expert from the Viseven team will get back to you shortly to discuss potential partnership or give answers to any questions you have.
Viseven Attends Veeva APAC Commercial Summit 2023 Posted on October 3, 2023November 15, 2024 by Andrii Nikulin On September 11, Viseven was in Singapore to visit magnificent Marina Bay Sands resort and take part in Veeva APAC Commercial Summit 2023 as one of the silver sponsors. Veeva APAC Commerical Summit is one of the most prominent events in the Asia-Pacific region where leading companies in biopharma connect, share professional expertise, network, and have fun. Viseven and Veeva have been partners for many years, providing advanced technology and content expertise to pharma and life sciences businesses and agencies of all sizes, and it was a big honor and privilege for the Viseven team to be at the event and make its own contribution to the evolution of biopharma digital marketing. At the summit, the Viseven delegation included three incredible professionals who were thrilled to represent the company at own booth: Rona Mortega, Senior Account Manager at Viseven Nathaniel Manzano, AE Lead at Viseven Rajan Gupta, Account Executive at Viseven Any event hosted by Veeva is a massive and fascinating affair that gathers marketing and sales professionals from different areas of the pharmaceutical and life sciences industries. This year’s APAC Commercial Summit was no exception. Over 1,000 attendees from over 140 biopharma companies had an opportunity to attend over 130 diverse sessions from four zones: Analytics & Execution, Content Transformation, Field Excellence, and Frictionless Engagement. The summit’s agenda included panels hosted by Veeva experts who shared new updates and insights about Veeva products and services, including Veeva CRM Suite, Veeva CRM Events Management Veeva Align, and Veeva Vault PromoMats. Additionally, attendees could join sessions featuring top pharma enterprises such as Boehringer Ingelheim, AstraZeneca, GlaxoSmithKline, Johnson & Johnson, Takeda, AbbVie, Novartis, and Roche. The companies shared their experience in modular content, customer-centricity, actionable segmentation and targeting, field-executed email campaigns, commercial analytics, content localization, digital asset management, and many other topics. Viseven employees were pleased to know the latest news and techniques on Veeva products and services, get knowledge from the major players in the biopharma market, and have in-person chats with colleagues about their workflows, lifestyles, and interests. Along with attending panel discussions and keynotes sessions, the Viseven team successfully fulfilled its networking opportunities and met representatives of different pharma companies to show the benefits of mutual collaboration. Viseven demonstrated its potential partners eWizard content experience platform and highlighted the functionality their companies needed to optimize content operations and improve customer experience. Also, the companies Viseven engaged with showed their interest in Viseven Digital Content Factory and Viseven services, including omnichannel marketing and data analytics. Looking back on our participation in Veeva APAC Commercial Summit 2023 in Singapore, it has been an exceptional journey. We’re eager to foster the relationships we’ve cultivated and seek new opportunities to let Viseven make a meaningful impact in driving the prosperity and achievements of our valued industry collaborators! Nathaniel Manzano, AE Lead at Viseven Viseven was excited to participate in the summit and unlock numerous opportunities and promising horizons. The engagement with industry leaders from across the APAC region has broadened Viseven business network and unveiled exciting possibilities for future collaborations.
