Category: Pharma Events

Before the global pandemic, most medical congresses were held in person, letting attendees meet and network during lectures and at booths. During the COVID-19 crisis, the industry pivoted to a virtual format. Participants adapted by digitizing their content, creating remote presenter briefings, and exploring new ways to ensure high engagement.  

Like any challenge, this shift also brought exciting opportunities. Virtual meetings expanded reach and introduced innovative strategies to track audience engagement. 

As we approach 2025, are virtual congresses becoming a thing of the past? What is the best way to host a medical congress, and how can you enhance its impact?  

This article will answer these questions. But first, let’s define a medical congress and look at its role in engagement. 

What Is a Medical Congress?  

A medical congress is a professional event where healthcare providers (HCPs) come together to share and expand their knowledge and advance their professional development. Dating back to 1867, these congresses have evolved to focus on scientific exchange among medical associations, institutions, and practitioners.  

Participants share the latest discoveries and breakthroughs in medical technologies to enhance their practice and improve patient care. Networking is also an essential aspect, as attendees connect, forge new relationships, and explore opportunities for collaboration each year. 

Why Are Medical Congresses So Valuable for Engagement? 

Why do pharma brands have to treat medical conferences as one of their vital channels? Here are the key reasons: 

Showcasing your product 

Medical congresses provide an ideal platform to demonstrate your innovative approach, ground-breaking medical technology, and the latest research or clinical trials. This approach allows you to market your solutions in an organic, impactful way. Brands often show real-life examples of how their offerings address individual HCPs’ pain points and tackle broader industry challenges. 

Building credibility 

A medical congress is where HCPs can engage directly with your brand through meaningful conversations. Whether face-to-face or virtual, these interactions allow you to educate professionals about your products and position yourself as an industry expert. You foster trust, credibility, and authentic, human connections by showing the real people behind your brand and addressing their questions. 

Getting to know the audience 

Communication with HCPs provides valuable insights into their challenges in patient care. These insights can help you enhance your brand’s relevance to its target audience –– not just through product improvements but also by tailoring your engagement strategies. For example, if cardiologists mention their demanding schedules and limited time for meetings with MedReps, you could shift your approach to self-detailing tools instead of relying on remote or in-person visits. 

How Digital Transformation Is Changing Medical Congresses 

The COVID pandemic catalyzed digital transformation, reshaping the organization of medical congresses. Attendees embraced virtual events to connect and continue learning. A major advantage was the ability to join sessions previously missed due to scheduling conflicts or travel limitations.

This format worked for a while, but eventually, virtual communication fatigue set in. Attendees began to miss the real-life connections that in-person events offered.  

Beyond networking, presenters struggled without the ability to see their audience’s reactions and body language. This made it harder to foster two-way communication or create engaging, shared stories with the audience. Questions submitted in the chat during the live stream could not fully replace the dynamic discussions of an in-person meeting. 

Moreover, there were logistical challenges. Organizing virtual congresses across multiple time zones took a lot of work. Often, HCPs had full workdays, or the meetings took place late in the evenings. 

Both in-person and virtual formats have pros and cons, as well as fans and critics. One study reveals that over half of HCPs are open to attending in-person medical conferences. At the same time, another highlights that an impressive 87% of providers prefer virtual or hybrid events –– a mix of online and in-person participation.  

Today, hybrid models are becoming the new norm for medical conferences, catering to the audience’s diverse needs. This setup lets pharma companies enjoy the best of both worlds while focusing on an improved experience for HCPs. 

Key Steps for a Smooth Hybrid Congress 

When preparing your presentation for a hybrid congress, you will likely encounter a common challenge: bridging the gap between the immersive interactions of in-person attendees and the engagement of your virtual audience participating via Q&A chats. Virtual attendees may feel less connected to the medical congresses, often battling distractions from their clinics or homes. 

Consider using the following strategies to address this challenge and ensure HCP engagement: 

Offer content in diverse formats 

Make sure you deliver content in different formats to meet the needs of a diverse audience. Some attendees prefer to dive into details like in-depth data charts, while others want concise, bite-sized information they can skim through. Remember that your content should be mobile-friendly so that HCPs can access the medical congresses on smaller screens. 

Also, providing short-form, condensed updates after the event can help reinforce key takeaways, while detailed resources, like whitepapers, can help you maintain engagement. Make sure both physical and virtual attendees have access to the same types of content.  

Leverage virtual reality 

While there will always be some gap between virtual and in-person attendees, your primary goal is to minimize it as much as possible. One effective solution is to equip on-site participants with virtual reality (VR) headsets to facilitate interaction and networking with the virtual audience.  

This innovative technology can also enhance product demonstrations or bring clinical trials to life, creating immersive and memorable branded experiences. This way, you can boost brand recognition and foster deeper engagement with your audience. 

Use visual storytelling 

A single video can convey more than a thousand words during your presentation. While a well-rehearsed script is essential, the visuals grab attendees’ attention and make your message more impactful and digestible.

Animated videos are a powerful tool you should leverage at your booth and share with your online audience. Keep in mind that these videos need to be more than just visually appealing. They must also be highly informative and tailored to meet your audience’s expectations, delivering the content they value most.  

Additionally, slide decks and interactive infographics can help providers better understand complex medical information, synthesize findings, and showcase your brand’s creativity and personalization. Consider sharing printed visual materials that HCPs can take home or providing them as follow-ups via email for virtual attendees. When crafted well, these materials can sustain engagement long after the event ends.

Monitor virtual audience activity 

Tracking your results is essential for optimizing your future medical conferences and identifying the best next actions for engaging HCPs. With modern technologies, you can easily monitor various metrics to evaluate your impact, especially among virtual attendees.  

First, you should focus on reach metrics like open, click-through, and conversion rates. Then, to analyze engagement, consider factors such as claps, viewing time, and attendance.  

Be aware of brand advocacy. You need to know how your audience feels about your brand. Is it emotionally connected to your business? How likely are your customers to recommend you to their friends? Metrics like net promoter scores, post-event surveys, and customer experience assessments can provide valuable insights. 

Capture the results in your customer relationship management (CRM) system. This single source of truth will help medical representatives (MedReps) plan their face-to-face visits better. 

Measure physical attendee interaction 

You might be asking: ‘How do you track your interactions with physical attendees when the data is not as readily available as it is for online audiences?’ Sure, evaluating your reach and engagement will take more work, but it is essential for delivering a compelling customer journey. 

You will want to track attendance, conduct surveys, and distribute feedback forms to evaluate whether the congress was successful for your brand. Keep track of how many contacts you have made with HCPs and how many printed materials you have handed out. 

Emotional intelligence is pivotal in face-to-face interactions. While technology is expected to do much of the heavy lifting, there are moments when the human touch is irreplaceable. 

Listen to your audience’s reactions during panel discussions or at your booth.

• Are they asking questions and maintaining eye contact?
• Do they stay to talk after your presentation, or are they quick to leave?
• Are they laughing at your jokes and applauding enthusiastically? 

After the hybrid event, using social listening is a smart move. While HCPs are often cautious about sharing negative feedback on social media, it is worth checking if they praise your brand.  

Finally, focus on engagement rates with your follow-up materials, and remember to share post-event surveys to understand what resonated with the audience. 

Engage Audiences Like Netflix Does 

The great thing about Netflix is its on-demand content. Pharma brands can adopt this approach to make medical content delivery more convenient for HCPs. With physicians seeing an average of 20 patients daily, finding time for medical congress content during work hours can be tricky.  

Adopt a Netflix-style approach to content delivery to accommodate their busy schedules. Provide access to your materials for up to a year after the hybrid event so HCPs can learn at their own pace. 

Final Words 

A medical congress is a significant event that brings together hundreds, if not thousands, of industry professionals. Your goal should be to make the most of this opportunity now rather than wait until next year. 

To succeed, tailor your content formats to match your audience’s expectations. Since there is a gap between virtual and on-site participants, consider using the latest advancements like VR for networking. Incorporating visuals into your storytelling is also a good idea to make medical data more engaging and easier to understand.  

Track interactions with both virtual and in-person audiences to refine future campaigns and identify the next best actions. And do not forget to provide on-demand content access for HCPs’ convenience. 

Reach out to the Viseven team for expert assistance in content production and analysis for medical congresses.

The main reason to attend pharma events is the wealth of actionable insights attendees gain to drive progress in their business and industry in general. Participants and speakers share real-world examples to back up their points, reflect on successes and failures, and suggest practical steps you can implement in the coming months or year.  

Beyond that, these events leave you inspired to break the mold and explore innovative solutions. Want to know which events fueled our insights and inspiration this fall? Here’s the list: 

Dreamforce 

On September 17-19, Salesforce organized the world’s largest artificial intelligence (AI) event called Dreamforce. Our team member, Daniel Atieh, Head of eWizard, attended this flagship event to explore industry trends and identify ways our company can use them to deliver value to our clients.  

He also had the incredible opportunity to connect with leading professionals in the field and exchange insights on building innovative AI solutions. What makes this event remarkable is its focus on innovative tech that pushes the boundaries of what you believed possible. 

Reuters Pharma Japan

For 18 years, Reuters Pharma Japan has brought together change-makers in the pharmaceutical industry. This year, one of the key challenges discussed was the steady decline in the number of new medicines entering the Japanese market compared to the US and EU. As a result, the number of medical representatives in Japan has shrunk over the past decade.  

Guillaume Villard, Head of Integrated Marketing & Communications at Viseven, remains optimistic about the industry’s future and emphasizes that every challenge comes with an opportunity. During a panel discussion, Guillaume explored how interactive content and an omnichannel approach can enhance HCP engagement.  

Ethan Greely, Account Executive, and Ryota Hirano, Portfolio Customer Success Manager, also attended the event. The team enjoyed meaningful networking opportunities with customers, industry leaders, and partners. 

Pharmageddon

Have you ever endured lectures where speakers drone on, disconnected from their audience? Pharmageddon could not be more different. Each attendee was expected to engage, not sit back. After all, the only bad ideas are the ones you do not share, right? 

Nataliya Andreychuk, CEO of Viseven, and Oleksandra Yashyna, Senior SDR, took part in dynamic conversations, sharing ideas on driving real change in the industry. Nataliya participated in a thought-provoking panel discussion titled, “Your Digital Transformation Isn’t Good Enough.” The session challenged attendees to rethink their approaches, foster collaborative thinking, and push boundaries to disrupt the status quo. 

NEXT CX & AI Summit 

Customer experience (CX) and AI are inseparable today. Every participant at the NEXT CX & AI Summit echoed this sentiment. This event focused on uncovering the best strategies to craft a strong brand voice and deliver authentic, personalized customer journeys.  

Nataliya Andreychuk led a panel discussion exploring how AI enhances content deployment and omnichannel engagement. Her predictions for the next five years intrigued the audience, offering valuable insights into AI solutions and trends worth investing in.  

Nataliya also took to the Demo Stage to showcase eWizard’s AI-driven solutions. Using real-world examples, she demonstrated how these innovations help clients improve customer experience and foster lasting loyalty. 

Customer Engagement by Reuters USA 

On October 22–23, the Viseven team traveled to Philadelphia, USA, to attend the Reuters Customer Engagement event. This gathering united industry leaders and trailblazers from marketing, commercial, medical affairs, data analytics, and digital to brainstorm solutions to pharma’s most pressing challenges. 

Reuters updated this year’s event format based on feedback from last year, introducing debates, hackathons, and an AI Pilot Hour. The debates provided a platform for attendees to exchange fresh perspectives on controversial topics, while the hackathons offered a hands-on approach to interactive learning. The AI Pilot Hour was a dynamic session designed for pharma innovators to explore how AI can shape the industry in the years ahead.  

Dan Atieh and Dr. Kenneth Sanchez delivered an insightful presentation on strategies to enhance customer engagement in life sciences. Their talk focused on bridging the gap between data and digital experiences. 

Learn, Teach, and Network 

These events are a fantastic opportunity to gain fresh insights into industry trends and best practices while sharing valuable lessons from our 15 years of experience and work at the forefront of innovation.  

Networking is a key part of this process. Face-to-face conversations help us gain a deeper understanding of our clients’ pains, gather expert insights before they become trends, and build valuable partnerships to bring more ground-breaking ideas to life.  

Next year, do not miss the chance to connect! Join the Viseven team at our booth or during panel discussions. 

 In the second quarter of 2024, the Viseven team embarked on a global journey, traversing continents to attend and participate in the world’s most prominent pharmaceutical events. Our mission was clear: to immerse ourselves in the pulse of the life sciences and pharma industries, connect with leading professionals and opinion leaders, and gain firsthand insights into the cutting-edge technologies reshaping the pharmaceutical landscape. 

From bustling conference halls to intimate roundtable discussions, we found ourselves at the intersection of innovation and healthcare.  

A highlight of our journey was the opportunity to share our expertise. Our team delivered compelling speeches on various topics that resonated with attendees grappling with the challenges of digital engagement in an increasingly complex healthcare ecosystem. Revisit the highlights of this journey with us by reading the article! 

Reuters Pharma EU 2024 

April was a whirlwind for us, kicking off with the Reuters event in Barcelona where we went all out. We’re talking Gold sponsor status, our own networking booth, and a spot in the panel discussions — we were everywhere! 

At booth #12, we had our dream team — Iryna Zayachuk (Account Manager), Johann Sepp (our AE Lead), and the CEO Nataliya Andreychuk. Conversations with industry peers were flowing, and we expanded our professional network a large bit. 

A highlight of the event was Nataliya Andreychuk’s participation in a thought-provoking panel discussion titled “Fish where the fish are: Personalizing customer journeys by leveraging first-party customer insights“. Drawing from her extensive industry experience, Nataliya shared a ton of valuable insights.  

The discussion delved into the multifaceted challenges facing the pharmaceutical industry, from navigating complex regulations to meeting escalating demand. A key focus was the critical need for innovative approaches to healthcare delivery in this rapidly evolving landscape. 

Pharma IT & CPHI 

Despite the vast distance separating Barcelona and Tokyo, the Viseven team made its mark at industry events in both cities. 

In Tokyo, our dynamic team — Ethan Greely, Inyong Lee, Ryota Hirano, and Olena Volkova — dove headfirst into the CPHI Japan and Pharma IT & Digital Health Expo events. These gatherings proved to be hotbeds of innovation in the pharmaceutical world. 

Ethan Greely, our Digital Transformation Manager, took center stage with a compelling presentation. He shed light on bridging the gap between digital and non-digital channels using an omnichannel approach tailored for the Japanese market — a topic that had the audience buzzing with ideas. 

The Pharma IT & Digital Health Expo was a treasure trove of insights on revitalizing the pharmaceutical industry through cutting-edge technologies. Meanwhile, CPHI Japan brought together independent futurist thinkers from across the sector, offering a glimpse into pharma’s potential future landscape. 

We came away with a wealth of knowledge about the major trends shaping the global biopharma R&D pipeline, the unique challenges of drug approval in Japan, and the ongoing struggle with medical drug supply shortages. And that’s just scratching the surface! 

AI and Data in Pharma Healthcare Summit 

Meanwhile in Munich, Alex Repin, our Head of Frontline Sales, attended the AI and Data in Pharma Healthcare conference. This event showcased technological advancements in the pharmaceutical and healthcare sectors. The conference explored how artificial intelligence, data science, and digital innovation are revolutionizing various aspects of healthcare. 

Alex capitalized on this opportunity to network with industry peers and gain valuable insights into emerging trends. 

NEXT Pharma Summit 

The 2024 edition of the NEXT Pharma Summit wrapped up in May, and it was quite the event! It’s a 2-day conference where pharma and tech professionals from all over come together to share ideas. We’re talking 60 speakers from 30 countries, all diving into how technology is shaking things up in the pharmaceutical world and medical affairs. 

Naturally, the Viseven team couldn’t resist a piece of the action. Sure, we’d just gotten back from Reuters Pharma, but this was too good to miss! We were eager to see and talk to our clients from Bayer, Merck, Biogen, and Teva. 

We brought our A-game with a workshop led by our Head of Content Strategy and Enablement, Prasant Vijayakumar. The topic? “Unveiling the Future: The Quest for Complete Content Automation.”  

Prasant took the attendees on a journey through the world of automation in content marketing, showing how these tools can create some seriously engaging modular content. And he wasn’t alone — our CEO Nataliya Andreychuk, Regional Director Nataliia Kulyba, and Product Manager Anna Malivska were there too, sharing their wealth of knowledge. 

Looking back, the NEXT Pharma conference was a goldmine of insights. We got to hear from the cream of the crop in the industry, took a good look at where pharma is headed, tackled some future challenges head-on, and got a sneak peek at what’s NEXT for pharma businesses.  

2nd Pharma Omnichannel HCP Engagement Conference 

Lisbon, Portugal’s picturesque capital, hosted this year’s 2nd Pharma Omnichannel HCP Engagement Conference, with Viseven playing a prominent role as a Gold Sponsor. 

For two packed days, the conference buzzed with interactive roundtables, lively panel discussions, and eye-opening keynote speeches from more than 20 top-notch experts. The event’s primary goal was to unite innovators in the pharmaceutical and life science sectors, facilitating knowledge sharing and experience exchange. 

Viseven sent a strong delegation of experts, including Nataliya Andreychuk, Yuliya Sotska, Anna Zolotnytska, Maciej Najzdion, and Prasant Vijayakumar. The team was deeply committed to providing attendees with valuable insights and actionable strategies. 

Prasant, our Head of Content Strategy and Enablement, led a compelling panel discussion on optimizing pre-launch and early-stage KOL engagement to foster collaboration and ensure successful product launches. Other panels explored crucial topics such as the impact of generative AI on omnichannel strategies in pharma, how communication tools influence channels in life sciences, and the value of data-driven insights in decision-making. 

Yuliya Sotska, Viseven’s Chief Brand and Communications Officer, served as the event chairperson, skillfully moderating panel discussions and ensuring all voices were heard. 

The highlight of Viseven’s participation was CEO Nataliya Andreychuk’s outstanding keynote speech. She presented a clear and comprehensive case study on synergizing high-quality content, data, and AI in omnichannel marketing. Nataliya detailed how Viseven integrates these elements to deliver personalized customer experiences, enhance brand loyalty, and elevate HCP engagement. Her presentation cut through industry jargon, providing attendees with a clear roadmap for achieving exceptional results in their omnichannel strategies. 

Dublin Tech Summit 

While our focus on pharma events remains strong, our passion for technology is equally vibrant. This May, our Product Marketing Manager, Yevheniia Zimmerman-Buhaienko, went to the Dublin Tech Summit — a premier gathering of tech innovators and thought leaders. 

The summit, which drew over 8,000 attendees, offered a comprehensive look at the rapidly evolving tech landscape. Through a diverse array of panels, keynotes, and interactive workshops, participants immersed themselves in the forefront of technological advancement. 

Key highlights included engaging discussions on AI ethics and the growing importance of open-source initiatives. Attendees explored the dynamic relationship between AI and human interaction, gaining insights into AI’s transformative impact across traditional industries. The event also featured deep dives into blockchain technology and its expanding applications, showcases of groundbreaking healthcare innovations, and forward-looking perspectives on AI’s role in shaping the future of advertising. 

Pharma 4.0 

Our journey in the pharma tech world continued with the Pharma 4.0: Digitalization and Transformation Conference in Munich, Bavaria’s vibrant capital. Once again, Viseven proudly took its place as a sponsor of this notable event. 

Our dream team of Anna Malivska (our Product Manager and Modular Approach expert), along with Account Executive Badr Tabat, set up shop at the event. Their booth became a hub for networking, allowing visitors to connect with the crew and explore our solutions. 

Two full days were packed with insights on how AI, machine learning, and smart manufacturing are revolutionizing the pharma world. We’re talking efficiency boosts, faster drug discovery, and operations that run like clockwork. The conference brought together over 35 brilliant minds from pharma, automation, and data analytics to share their two cents on smart manufacturing tech. 

And our Anna Malivska was among these thought leaders. She took the stage to spill the beans on turning data into compelling stories. Anna dove deep into how AI can transform dry pharma data into narratives that pack a punch. She showed off the power of modular personalization, demonstrating how to tailor content that hits home with different audiences. 

Attendees walked away with practical strategies for omnichannel integration — the secret sauce for engaging people across multiple touchpoints. Anna also shared some wisdom on unified messaging, explaining how syncing up data across channels can seriously boost conversions and keep users hooked. If you’re a pharma marketer looking to squeeze every drop of potential from your data using AI, personalization, and omnichannel strategies, Anna’s presentation was the place to be. 

HLTH 2024 

Next up on our event tour was HLTH 2024 in Amsterdam — one of Europe’s biggest health innovation gatherings. This time our team comprised Nataliia Kulyba, our Head of Primary Sales, Maciej Najdzion, Account Executive, and Oleksandra Zikh, Senior SDR. These guys are the ones who work their magic with our clients day in and day out. 

Now, HLTH wasn’t just another box to tick off our list — far from it. We saw it as a golden ticket to dive headfirst into the future of healthcare and life sciences. Over 3,500 attendees, and more than 400 speakers — we were able to exchange ideas, soak up insights from the industry’s bright minds on topics ranging from drug development to social media in health, and brought back valuable knowledge to improve our best practices. 

If you’re itching to be part of the exciting future in healthcare and life sciences, HLTH Europe is where it’s at. Our team was there to showcase Viseven’s prowess and demonstrate how our MarTech solutions are making waves in the health and life sciences world.  

Collision 

The Olympics of tech. America’s biggest tech conference. These are just a few ways to describe Collision 2024, the landmark event that took place in Toronto this June. Our dynamic duo, Yuliya Sotska, Chief Brand and Communications Officer, and Yaroslava Upatova, Chief Growth Officer, embarked on a journey across four countries in just 24 hours to be part of this extraordinary gathering. And let us assure you, every minute of that journey was worth it. 

Collision is more than just a conference — it’s a melting pot of opportunities. It’s where tech experts network, cutting-edge trends are unveiled, innovative solutions are showcased, and valuable publicity is gained. This year’s installment was the largest in the conference’s history, boasting over 40,000 attendees from 130 countries. Naturally, the Viseven team couldn’t miss the chance to be part of shaping the future of tech. 

Yuliya and Yaroslava made the most of these three action-packed days. They immersed themselves in enlightening panels, connected with industry peers, forged new connections, and absorbed insights from thought-provoking speeches. Yuliya, in particular, took center stage once again, skillfully moderating and presenting sessions. 

Attendees were treated to a smorgasbord of insightful discussions. Topics ranged from the evolving dynamics between humans and chatbots to case studies demonstrating AI’s problem-solving prowess in business. The future of cancer detection and groundbreaking innovations in cleantech were also hot topics on the agenda. 

As always, Yuliya excelled in her role as moderator. She drew inspiration from each talk, channeling the energy and insights into lively, engaging discussions. 

From Barcelona to Tokyo, Munich to Toronto, we’ve been on a global adventure that’s left our heads spinning. These events weren’t just about racking up frequent flyer miles — they were our ticket to the cutting edge of life sciences and tech. 

Let’s be real — Viseven didn’t just show up. We showed out! Our team was everywhere, soaking up knowledge and sharing our secret sauce on stages around the world. We’ve got our fingers on the pulse of everything from AI and data analytics to omnichannel marketing and personalized content. And trust us, it’s all about making healthcare better and smoother for everyone. 

Every insight, every connection, every lightbulb moment is fuel for our innovation engine. We’re taking all of this back home to supercharge our practices and help our clients navigate the wild world of digital health and pharma marketing.  

But we’re not done yet! Our globetrotting team is gearing up for even more exciting conferences and events this year. And some of them are just around the corner. 

Want to stay in the loop and know where we’re headed next? Give our LinkedIn page a follow, as we’ll be dropping pins on our event map there first. 

And, of course, we’ll still be giving you the full scoop right here after the events. You can count on us to give you all the details — what we did, who we met, and our takes on the latest industry trends. 

We believe in the power of networking and human connection. Yes, we live in an era where technology transforms industries, but ultimately, it is human interactions that move the needle.

By attending events, we aim to engage with thought leaders to solve the barriers that life sciences companies face collaboratively. We are convinced that through united efforts, we can ensure a healthier future for patients worldwide. 

Without further ado, let’s reminisce about the events of the first quarter of 2024. Perhaps you will find them exciting and consider joining us next year! 

Digital Transformation in Life Science 

This event in Berlin was highly anticipated, as our CEO, Nataliya Andreychuk, was one of the speakers. During her thirty-minute presentation, she shed light on how digital solutions facilitate the customer journey. Her speech focused on the evolution of digital marketing solutions, encompassing the periods before, during, and after the global pandemic.  

Nataliya emphasized the crucial importance of storytelling in patients’ journeys to recovery. The goal was to show that life science content not only raises awareness among patient populations but also empowers individuals to overcome their unique challenges. 

Other speakers also delved into a range of interesting topics. For instance, one discussion centered on implementing organizational change, while another one was dedicated to accelerating digital transformation. Various experts shared recommendations drawn from their own experiences, providing invaluable insights for the audience. 

HLTH Roadshow

In March, we had a chance to attend HLTH Roadshow, an event focusing on digital health. It was an evening of talented DJs, delicious morsels, and important topics that could make a significant impact on the industry.  

This event in Warsaw felt more like a gathering of long-time friends who shared common interests and a genuine desire to support one another. Representing our team, Nataliya Andreychuk, CEO; Badr Tabat, Account Executive; Witold Gedymin, Account Director; and Alexandra Wypych, HR and Office Manager, discussed how marketing transformation saves lives by connecting patients with pharmaceuticals and healthcare professionals. 

BioForum 

Viseven was a Gold Partner at BioForum, another life science event in Poland that brought together over 450 participants under one roof! With over 150 companies from the field and 30 scientific institutes, we can safely say that it was one of the largest life science networking events in Europe.  

The organizers aimed to highlight the rising significance of biotechnology for the global and European economy. The speakers raised topics related to cell and genetic therapies, lingering on effective strategies for bringing biotechnological innovations from the lab to the market. More specifically, they discussed such aspects as commercializing research, conducting clinical trials, and the main challenges associated with bioproduction, along with potential solutions.  

Participants not only listened to experts answering these critical questions but also gained insights from successful real-life cases. Based on her experience as CEO of the international company, Nataliya Andreychuk shared the specifics of entering the US market, which is a number-one priority for the biotech sector. 

Reuters Pharma USA 2024 

Reuters Pharma USA is the largest North America’s pharmaceutical event, and we are proud to be a part of it. This gathering focused on ensuring that life-saving treatments timely reach people who need them. As disparities in access to healthcare persist, pharma is challenged to find the way to improve their commercial model.  

During the event, attendees discussed how digital solutions help to empower HCPs with essential information and adjust to ever-evolving patients’ needs. The main takeaway: companies that resist change will eventually find themselves falling behind, failing to tackle challenges and barriers within the industry. 

Oksana Matviienko, Regional Director, and Leonardo Sanchez, AE Lead, joined 1,200 pioneering figures in North America’s life sciences sector to brainstorm ideas and infuse new perspectives into their organization’s business approaches and mindset.

We have been convinced time and again that Viseven is on the right track. By ensuring easier access to critical health information, we will improve access to healthcare as a whole! 

Adobe Summit 

Last but certainly not least, there was Adobe Summit in the dazzling city of Las Vegas, United States, where we proudly took on the role of a Bronze Sponsor. The Viseven team enjoyed engaging in insightful discussions about the future of digital marketing. Drawing from our decade-long experience in the field, we were eager to share our knowledge and competence with other attendees.  

During the summit, speakers agreed that we are entering the era of “AI everything”. Back in 2017, many AI users were not even aware they were using this technology, but most of today’s companies fully recognize the benefits it brings to their table. Our team, comprised of Roman Vasylenko, CTO; Daniel Atieh, Head of Presale; and Max Samuel Gemma, Account Executive, delved deep into how AI is changing life sciences by providing unprecedented personalization, improving omnichannel journey, and ensuring seamless customer experience.  

All corporate events that took place in the first three months of this year gave us a bird’s-eye view of what is happening in the life sciences industry, not just in pharma marketing. We had a chance to position ourselves as experts while also acquiring a wealth of knowledge from other areas, like drug development or clinical research, which will enable us to solve MarTech challenges more holistically. 

Providence, RI—November 9, 2023—Viseven, the global MarTech services provider for the life sciences and pharma industry, has received the Digital Marketing Award 2023. The award celebrates Viseven’s dedication to providing customers with exceptional services and pioneering digital solutions for clients. 

“We are thrilled and honored to accept this award. Our goal has always been to provide every client with the solution they expect, making sure that we meet their unique needs and requirements. This award allows us to recognize how much hard work has been put into our endeavors. We are not planning to stop on what we have already achieved; for us, this award is a catalyst for further innovation and growth”, shares Nataliya Andreychuk, the CEO of Viseven. 

Viseven offers innovative solutions for pharmaceutical companies of all sizes and levels of maturity. Under Viseven’s guidance, many businesses were able to accelerate and scale effective marketing strategies and ease their transition into a digital-driven future. Over 700 specialists work every day to provide pharma brands with innovative solutions that transform the industry.

Go Global Awards is an exclusive event that recognizes outstanding products and services across diverse industries from leading businesses worldwide. Among the prestigious accolades is the Digital Marketing Award, which is presented to organizations showcasing their commitment to delivering next-generation solutions and superior services. 

Hosted in Providence, Rhode Island, the event welcomes companies that have submitted their entry forms and made it to the shortlist for a live three-day gathering. Go Global Awards has formed partnerships with the International Trade Council and Rhode Island Commerce Corporation to provide comprehensive support to all participating businesses. The awards encompass not only 15 general categories but also an additional 40 industry-specific awards.

Maksym Savenko, AD Lead, represented Viseven during Go Global Awards.

“It was a remarkable privilege to stand as Viseven’s ambassador and highlight our outstanding achievements. I’m sincerely grateful for the judges’ recognition, as it affirms the profound importance of our mission to revolutionize the industry through our endeavors”, says Maksym. 

Annually, the event’s final round brings together 50 domestic and international government economic development agencies along with 400 companies. Participants use this platform to present their award pitches, share their achievements, exchange strategies and insights, network, and tell the stories of their businesses.

About Viseven

Viseven is a future-inspired global MarTech Services Provider for Pharma and Life Sciences industries with more than a decade of experience. Viseven’s digital transformation center offers innovative solutions for companies of different sizes and digital maturity levels by merging marketing and digital technology expertise with innovation and strategic capabilities. The company’s solutions, products, and services are actively used by the TOP 100 Pharma and Life Sciences companies in more than 50 countries around the globe. 

Follow Viseven on social media: LinkedIn, Twitter, YouTube, Facebook 

Follow Nataliya Andreychuk on LinkedIn 

On September 11-14, Viseven visited Philadelphia, USA, to attend Digital Pharma East – one of the leading conferences dedicated to the technological advancement in pharma, healthcare, and biotech.

Digital Pharma East is a captivating event for professionals who want to improve their expertise in advertising, sales, brand marketing, customer experience, digital marketing, PR, product marketing, social media, and strategic operations.

For four days of Digital Pharma East 2023, over 1200 attendees had an opportunity to join over 60 sessions hosted by more than 150 speakers who brought the latest insights about technology and innovation in the pharmaceutical and life sciences industries, including artificial intelligence, machine learning, and big data.

At the panels, attendees learned more on the digitalization of their promotional possibilities in today’s healthcare landscape. The audience discovered how to improve customer experience, build engaging patient journeys, enhance collaboration between marketing and sales, increase omnichannel maturity, work with data, use addressable TV advertising, engage customers with storytelling, and beyond.

The Viseven delegation to Digital Pharma East 2023 included Nataliya Andreychuk, Viseven CEO and Leonardo Sanchez, AE Lead at Viseven.

For Viseven, it was a big honor to attend the event as one of the bronze partners. The Viseven team engaged with representatives of many pharma and biotech companies, solution providers, and agencies to highlight AI-powered functionality of eWizard content experience platform and how it can help produce more medical content faster without losing high quality.

On the third day of the event, Nataliya Andreychuk, CEO at Viseven, hosted the panel discussion called Utilize Programmatic Marketing to Optimize Digital Advertising Across New Media Channels accompanied by: 

• Stephanie Douglas, Director, US General Medicines Omnichannel Media, Sanofi 
• Lori Holland-Hancock, Director Channel Strategy & Engagement Team, Oncology, Merck 

• Gaetan Akinrolabu, Director, Corporate Social and Digital Media – Strategy, Channels & Content, Mirati Therapeutics 
• Karin Hayes, Senior Vice President, Analytics Products and Services, Medicx

At the panel, Nataliya discussed with co-hosts the overwhelming role of AI in today’s digital advertising, revealed the latest trends in personalized advertising, and suggested how to maintain compliance when delivering personalized ads and how to use them effectively and efficiently.

It was a very insightful discussion. I’m really excited about how artificial intelligence is transforming the healthcare, pharma, and biotech industries. And it’s crucial for Viseven to attend events like Digital Pharma East, discover the latest trends, and share own experience related to advanced technology.

Nataliya Andreychuk, CEO at Viseven

Digital Pharma East 2023 was a fantastic event for the Viseven team. Our representatives were pleased to connect with other professionals enthusiastic about the digital future of marketing in healthcare, biotech, and pharma.

If your company or agency needs advice on how to prepare for this future, don’t hesitate to contact us right now! An expert from the Viseven team will get back to you shortly to discuss potential partnership or give answers to any questions you have.

On September 11, Viseven was in Singapore to visit magnificent Marina Bay Sands resort and take part in Veeva APAC Commercial Summit 2023 as one of the silver sponsors. Veeva APAC Commerical Summit is one of the most prominent events in the Asia-Pacific region where leading companies in biopharma connect, share professional expertise, network, and have fun.

Viseven and Veeva have been partners for many years, providing advanced technology and content expertise to pharma and life sciences businesses and agencies of all sizes, and it was a big honor and privilege for the Viseven team to be at the event and make its own contribution to the evolution of biopharma digital marketing.

At the summit, the Viseven delegation included three incredible professionals who were thrilled to represent the company at own booth: 

• Rona Mortega, Senior Account Manager at Viseven 
• Nathaniel Manzano, AE Lead at Viseven 
• Rajan Gupta, Account Executive at Viseven 

Any event hosted by Veeva is a massive and fascinating affair that gathers marketing and sales professionals from different areas of the pharmaceutical and life sciences industries. This year’s APAC Commercial Summit was no exception. Over 1,000 attendees from over 140 biopharma companies had an opportunity to attend over 130 diverse sessions from four zones: Analytics & Execution, Content Transformation, Field Excellence, and Frictionless Engagement.

The summit’s agenda included panels hosted by Veeva experts who shared new updates and insights about Veeva products and services, including Veeva CRM Suite, Veeva CRM Events Management Veeva Align, and Veeva Vault PromoMats.

Additionally, attendees could join sessions featuring top pharma enterprises such as Boehringer Ingelheim, AstraZeneca, GlaxoSmithKline, Johnson & Johnson, Takeda, AbbVie, Novartis, and Roche. The companies shared their experience in modular content, customer-centricity, actionable segmentation and targeting, field-executed email campaigns, commercial analytics, content localization, digital asset management, and many other topics.

Viseven employees were pleased to know the latest news and techniques on Veeva products and services, get knowledge from the major players in the biopharma market, and have in-person chats with colleagues about their workflows, lifestyles, and interests.

Along with attending panel discussions and keynotes sessions, the Viseven team successfully fulfilled its networking opportunities and met representatives of different pharma companies to show the benefits of mutual collaboration. Viseven demonstrated its potential partners eWizard content experience platform and highlighted the functionality their companies needed to optimize content operations and improve customer experience.

Also, the companies Viseven engaged with showed their interest in Viseven Digital Content Factory and Viseven services, including omnichannel marketing and data analytics.

Looking back on our participation in Veeva APAC Commercial Summit 2023 in Singapore, it has been an exceptional journey. We’re eager to foster the relationships we’ve cultivated and seek new opportunities to let Viseven make a meaningful impact in driving the prosperity and achievements of our valued industry collaborators!

Nathaniel Manzano, AE Lead at Viseven

Viseven was excited to participate in the summit and unlock numerous opportunities and promising horizons. The engagement with industry leaders from across the APAC region has broadened Viseven business network and unveiled exciting possibilities for future collaborations.

On August 30 – September 1, the Viseven team, including Yiseo Cheon, Account Manager, and Suyoung Kim, SDR Team Lead, attended CPHI Korea, one of the main conferences facilitating Korean pharma’s evolution.

CPHI is a global platform that unites over 100,000 professionals from the pharmaceutical industry, hosting events in Spain, North America, the Middle East, India, Southeast Asia, Japan, and Korea. 

The events cover every step of the pharma supply chain: ingredients, machinery, equipment, technology, package and contract service suppliers, distributors, and buyers from the pharmaceutical industry. 

This year at CPHI Korea, over 300 exhibitors represented 14 industries: 

• active pharmaceutical ingredients (APIs) 
• generic APIs 
• custom manufacturing 
• intermediates, fine and specialty chemicals 
• excipients 
• finished dosage forms 
• pharmaceutical machinery & technology 
• laboratory and analytical equipment 
• biopharmaceuticals 
• pharmaceutical packaging 
• natural extracts
• contract services 
• health ingredients 
• food ingredients 

The conference agenda included five sessions about the Korea Drug Research Association’s innovation policy, ingredients, sustainable API production, the US dietary supplement industry, and the global business expansion of biotech companies. Additionally, attendees had an opportunity to visit over 20 exhibitor seminars conducted based on unique case studies and research. 

Yiseo Cheon, Account Manager, and Suyoung Kim, SDR Team Lead, visited CPHI Korea to meet numerous local pharmaceutical and biotech companies that aim to expand from the local to the global market, including Europe and America. The Viseven team engaged with individuals in the medical industry from over 60 companies in Korea. The team’s main goal at the event was to meet local medical companies in advance and explore their needs. 

During interactions with a wide range of medical and biotech companies, we noticed that most local biotech companies require our digital marketing and design services, such as 2D and 3D videos and printed materials in English. The reason for this demand is their intention to develop and promote their biotechnology on a global scale,” Yiseo Cheon, Account Manager at Viseven. 

While there are a few local marketing design agencies in Korea, the expertise and specialized services offered by Viseven in the medical industry left a strong impression on local biotech companies in Korea. 

At the event, the Viseven team showcased its services using portfolio presentation and medical animation videos. After the event, one of the local biotech companies in Korea agreed to acquire the design service.