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Have you ever thought about how great it would be if we could insert interactive elements into a regular static booklet? Carousels, purchase buttons, videos, gifs, animations… Imagine how it could diversify our promotional materials and which new horizons it can open for the pharmaceutical industry.

Yes, we know it is currently impossible, but the future is near at hand…

After all, a few years ago they thought the same thing about emails. Today an interactive email format known as Accelerated Mobile Page (AMP) is storming all business industries and has already got to the life sciences.

What are AMP emails and how can they benefit your business? Let’s discuss the potential of AMP emails in pharma, how to work with them in practice, what are complexities and pitfalls, and decide if it is ultimately worth it.

The interactivity matters. Trends of the new decade

Ideas akin to that of the interactive booklets come into users’ heads because it is expected that interactive technologies will soon enough be able to literally peel our banana.

60% of customers say COVID-19 has changed their relationship with technology. Another 67% of customers say their expectations for good experiences are higher than ever. That sets the new standard of customer experience for marketers.

High interactivity of marketing materials is what all marketers are working on. Thus, a channel like social media took the center stage in customer engagement strategies as it is much easier to catch customers in Instagram that they visit several times a day. Interactive quizzes and polls are now the third most popular story format. Another clear case is Buzzfeed which has conquered most of its audience, providing above all interactive, engaging content.

In the same way, video used to be, and remains, your biggest opportunity. It conquers the market in the new decade as now we are looking for information on YouTube almost as often as on Google.

Viewers say they retain 95% of a message when obtained via video.

All the generated statistics is only intended that interactive content works and should be deployed.

In fact, such tools are an integral part of many industries’ business strategies.

79% of marketers say they plan to increase the use of interactive content in the next 12 months.

Will these channels be relevant in the pharma industry?

Of course, you can split the messaging across different channels. For instance, effectively use email, which for many years has occupied the reigning position in communication with the HCPs.

What is AMP? How to Use it in emails?

Before you ask the “What is AMP for email?” question, you need to first learn what is it and why businesses put much effort into learning how to use it. AMP technology allows you to create dynamic content in the email body. This technology allows sending interactive content to HCPs. Email receivers can fill out surveys or order samples, respond to invitations, view carousels, and perform many other actions right in the email. An AMP email may include:

• Carousels and accordions;
• Surveys;
• Catalogues and leaflets;
• Feedback forms.

Another benefit is that it allows to speed up the loading of web pages on mobile devices. This is important because, just as we do, physicians read emails primarily on their smartphones (60%). The mobile-friendliness of AMP emails plays a significant role in their marketability.

AMP eliminates the need to open another web page to perform any actions. You can click on an element and the content appears right on the same page. You are not leaving the web page you’re on and email works like an autonomous web page. All actions may be performed right in the email body.

Dynamic content also opens a new world for deeper personalization across all channels via the reuse of the content in question.

77% of marketers agree that interactive content has “reusable” value, resulting in decreased production times and multiple exposures.

How to Use AMP in Pharma?

Surely, the main value of AMP emails for pharma is in the development of email campaigns considering their interactive nature. It allows you to feature various types of content on your website within the email, reducing the need to recreate it.

It may turn your static email into an appealing, user-driven story. Earlier, HCPs had to go directly to sample sites and leave their information there to order samples. The AMP technology removes this little inconvenience.

AMP emails also complement other communication channels, allowing the creation of rep-triggered email campaigns containing eDetailing and self-detailing presentations for HCPs to examine on their own. In the email body, HCPs may also schedule a call with a medical rep, as well as evaluate the quality of the session.

Can we add surveys to the email?

Of course, a pharma company can send surveys of any length right within the email.

Does AMP email support video?

The answer is, yes. You can send promotional videos or video materials from your pharma webpage and add them to your mail.

But perhaps the most common use of AMP emails is to invite doctors to participate in various conferences and events. AMP simplifies the process of registration for HCPs and eliminates the unnecessary bouncing between pages.

How to Send AMP Emails?

Sending an AMP email is not as easy as sending a regular email we all are used to, but it is definitely worth the effort. Here is a step-by-step guide on how to send this kind of email:

Choose an email service provider (ESP)

Not all email service providers support sending AMP emails, so first you should think about a platform that is suitable for your goals. Some of the platforms that do support it are Gmail and Yahoo.

Validate your email

To be able to create AMP for emails and send them, you need to make sure that your email address is authorized to do so. Most ESPs require you to authenticate all addresses that are meant for sending AMP emails, so check beforehand if you’ve met all the requirements.

Incorporate all the necessary components into your email

There are certain AMP-enabled elements that allow you to create any interactive email. There are three types of AMP components that can be added to your email: media, dynamic, and AMP layout. On the official website, you can find a full list of these components that can be included in your email.

Add a fallback

Not all email clients support AMP, meaning that you need to have an alternative version ready just in case. All the AMP elements should be substituted with HTML, which will make it possible for all recipients, even those that cannot view AMP emails, to see your message.

Test your email

Testing your emails before actually sending them is crucial, since you never know how your message might look in different browsers and target operating systems. By using AMP Playground or similar tools, you can easily preview and test your email to see if you’ve built it correctly.

Send your email

After testing your email, you can finally send it without any hesitation; and this is generally how a whole email campaign will unfold. However, remember that every ESP might have their specific guidelines regarding AMP emails, so ensure that you comply with the requirements and follow their instructions before you send anything.

The process of creating and sending AMP in emails heavily depends on the chosen ESP, so before you start crafting your email, first consult the documentation for specific instructions on sending these types of emails on certain platforms.

AMP: challenges and pitfalls

Accelerated Mobile Page was first officially launched by Google in 2019 and has become a real boom in digital email marketing. However, the problem at that time was that Google remained the only platform that supported this format, which implied obvious technical limitations. And even though a few years have passed since then, there are still many limitations that make many marketers avoid AMP.

• Only a handful of ESPs support AMP 

Most email service providers don’t support the MIME type needed to create AMP emails. Outlook withdrew its support of AMP a few years ago, and Apple never even considered adding it. And even though the demand is rapidly growing, there is still no news regarding the support being added across Apple devices. It’s possible that due to the pressure and unwillingness to stay behind most ESPs will decide to finally allow their users to experience the full power of Accelerated Mobile Page, but not for now.

• Tracking the performance is much harder compared to the traditional email

It is not enough to just check such metrics as “delivered”, “opened”, and “clicked”. AMP goes well beyond that. Many marketers are reluctant to use such emails due to the complexity of performance tracking, and the only way to tackle this issue is by acquiring other methods and tools for tracking performance metrics.

• AMP emails have an extremely short lifespan 

No more how great your coding is, or how well your email provider supports AMP, it will inevitably fail. There is nothing you can do about it other than to make sure you always include an HTML version of your email just to make sure that either way, the recipient will receive all the important info.

• AMP doesn’t always work on mobile devices

Even though AMP renders on mobile devices in some situations, it is not always displayed correctly, or even displayed at all. The best way to deal with this problem is to include a plain text version in your email so that your clients will get it in any case, no matter what.

At first look, it seems like AMP is not the most popular feature right now. However, it is still in development, and more features will emerge in the near future. Moreover, the state of AMP in 2023 is much better compared to the days when it first appeared on the market. It has noticeably improved, has better support, and is much easier to implement. And things will only keep getting better.

Pulling off AMP emails might not be an easier task to tackle, but, just like any other tool for marketing, by putting some effort into it, you will enhance user experience and boost engagement. More and more platforms are now considering enabling the support of AMP, so it’s likely that in the future, we’ll see even more of it!

See examples of AMP emails in eWizard

The interactive capability of AMP is too great to be bypassed. Considering all challenges, we had passed the “testing” period and mastered all the subtleties of this format. Now our team of dedicated email marketing professionals have solid experience in the development of AMP email for pharma on the base of eWizard platform. In the future, we plan to extend this functionality to diversify the experiences for HCPs and patient engagement.

Dynamic content inside eWizard mail templates offers a variety of ways to create interactive emails and improve:

• exposure and click-through rate;
• customer experience;
• your messages into an interactive and dynamic story;
• insert interactivity keeping your brand’s consistency.

Would you like to hear more about our expertise in the development of dynamic email content and take a look at some AMP email examples? Fill out the form below and our experts will reach out to you!

When pharma professionals are taking the course on the brighter post-pandemic future, it is important to look around, orient towards the professionals, and get the latest insights from the fields in a timely manner. Thus, we could not ignore Salesforce’s latest State of Service Report based on over 7,000 survey responses worldwide, discovering how the top teams are navigating the ever-changeable pharma weather and what trajectory customer service is having now. Looking to the future be aware of the most recent data on the hottest topics that were on everyone’s lips during the turbulent 2020:

• How the service standards have been changing in the midst of a crisis
• Strategies, tactics and solutions organizations are turning to in the new normal
• How teams are navigating the changes in their work environment
• The trajectory of field service during a time of social distancing

Time sets the new standards of the customer service

The post-pandemic HCP engagement will sharply differ from the pre-2020 routine, as the pandemic, among other things, has set the new standard for customer expectations. A dramatic shift that occurred in the healthcare industry forced the pharma teams to permanently shift the emphasis of their work. The Salesforce report offers eloquent statistics reflecting how exactly the pandemic affected the regular operation of people, process, and technology.

The impact of this make-or-break year on how teams work can hardly be overestimated. Managing remote employees during the pandemic, provide employees’ safety, maintain “social distancing” and “contact tracing” is the challenge that proved to be in the power of only high performers. Therefore, the set of skills that employees must apply in their work is becoming wider and more diverse. 55% of agents say they need better training in order to do their jobs well. Not to mention the lack of technology that specialists suffer from against the background of an increased number of digital channels and acceleration of digital initiatives during the pandemic.

Amidst economic uncertainty, the companies were holding off on increasing their budgets. The report proves this point by the figures showing that in 40% of teams, the budget stayed the same when 28% saw a decrease. It means that from now on life sciences invests more in easily deployable and cost-effective digital solutions that would cut the marketing resource consumption. It is confirmed by the fact that from March to December 2020, several dozens of new customers have adopted eWizard platform.

The key tactics and solutions to embrace the changes

Life sciences have checked the code to comply with the success measures, and it is a secret to no one that it is agility. This philosophy of allowing companies to pivot on the fly and quickly respond to change is synonymous with an omnichannel strategy. Pandemic forced pharma strategists to master these two essentials of today’s and, without doubt, tomorrow’s HCP engagement.

Have a look at our PDF, revealing all facets of the omnichannel art of customer engagement, or contact our experts to immediately get insights and guidance on the essence of true omnichannel.

Earlier in our blog, we introduced 3 working models that set the tone for agility inside the organization. Briefly, it is:

• agile teams
• flexible processes
• reusable assets

Be sure while you reading, the other companies are rapidly automating their processes. According to the report’s numbers, 77% of agents automating routine tasks allows them to focus on more complex work — up from 69% in 2018.
Life sciences are implementing various solutions to add a good share of empathy the modern HCPs need and build relationships that would be more than “strictly business”. That’s why, for example, AI/ML, chatbots, and other technologies have revealed the full extent of their capacities as the solutions that are helping to gather more basic information about patients, understand their behavioral patterns, automate their feedback, and generally personalize the interaction.

Learn more about the power of artificial intelligence in HCPs engagement and how it shapes the future of healthcare management in our latest overview of TechIQ Global Virtual Conference.

We hope the challenges will fade as 2020 comes to an end because for all of us the best is yet to come! Take the first step into a new future, being armed with valuable reports reflecting the true current state of the market. Download the “State of Service” report and be aware of the latest updates from the customer service professionals.

 

Healthcare email marketing campaigns are a popular marketing direction across industries. But if you’re about to write off an email channel for pharma marketing, reconsider. It’s been noticed that email channel in pharma leads among the other means of communication. It surpasses traditional mail, meetings with pharma reps, and even apps! And the doctors’ preference for this channel is only growing. But why is ​​emailing doctors a good idea and how to write an email to a doctor that will actually be effective? Let’s put the email channel in the limelight this time. Here are 5 reasons why pharma email marketing campaigns are the most effective way to boost engagement, as well as some tips for email marketing to physicians and medical professionals. 

1. Email gives the upper hand in communication to HCPs’ 

Keep it 5, keep it relevant

Well, email channel hits a couple of sweet spots for doctors. First things first: it hands them back the initiative of communication. Doctors don’t have a free moment, and seeing another rep telling them the same old story is just not in their plans anymore. At the same time, 86% of physicians find time to check their email at least 2-3 times a day. Pharmaceutical email remains one of the main channels and communication, but why? The reason why doctors value it is obvious: it’s not demanding or too intrusive, it does not set any expectations; it’s just out there, ready to be read and clicked on at any time. And even with the rise of other communication tools (social media, messengers), email marketing to doctors still wins, because it has no “seen” status and only is waiting for them to act upon. 

Pharma companies that are not sure if they should send a direct email to doctors should remember one thing. The email allows you to send as much content as you want and see which of it sparks the most authentic engagement since you never know what exactly will interest this or that doctor. The importance of email cannot be underestimated, since often it is key to driving engagement and improving interaction with customers. Moreover, email marketing offers the flexibility to deliver diverse content and measure its performance.  

The latest ZS Associate’s physicians’ survey across specialties suggests that most physicians choose to engage with a certain set of brands much more often than with other brands, even after controlling for factors like the channel and the number of exposures. So, don’t oversaturate your email, since your audience will be able to keep up with only roughly 5 brands. Following the 5-brand rule when planning for sectoral personalization will help you to be more mindful of what messages are being delivered to which physicians. 

2. Email first means mobile-first

Divide and conquer (across specialties)

Expanding on this derivative point, we all know what needs to be done – adaptive email design. According to statistics, good experience impacts loyalty of 73% of customers. Companies are taking active steps to ensure a perfect mobile experience, and it’s happening for a reason: more than half of all emails are first opened on a mobile device. Leaving out the general public, 60% of physicians are reading email primarily on their smartphones. The mobile email experience is usually supported by equally mobile-friendly landing pages – those take no time to load and are developed specifically for some events. 

So use this variability as an opportunity to move away from the tendency to put all HCP-directed messages into one basket. Patterns in how physicians read their emails vary greatly, especially across specialties. Oncologists are a pharma marketers’ favorite, as they open pharma emails way more frequently than, say, urologists and PCPs. PCPs on the other hand will fail you in demonstrating high levels of digital engagement, although they tend to receive far more emails than most other specialties. Dishing out such volumes of messages don’t correspond with the doctor’s accessibility and readiness to engage with content. 

The task for pharma marketers is to figure out how to reach the specialty physicians at the lower end of the engagement spectrum with more targeted emails. Pay attention to different credentials, specialties, and practice locations, since they often reveal different digital media usage patterns and behaviors. Such attention is of benefit to both sides of the communication since when HCP email preferences are taken into account, doctor email marketing experiences higher response rates. 

3. Email works best in a tandem 

Merge with other channels

Email marketing holds immense potential as a centerpiece of multichannel strategies for pharmaceutical marketers. Email campaigns can be highly efficient and impactful by leveraging the benefits of targeted communication, omnichannel support, integration with other channels, and engagement analytics. Email marketing to physicians empowers other channels instead of suppressing or overshadowing them. 

Here’s why and how it goes. In the era of spam and an attention-based economy, it’s unsurprising that nobody got time for emails from unknown senders. It comes as no surprise that people, in general, will rather open an email from someone they are already familiar with. This especially concerns physicians, since they are 3 times as likely to open an email from a familiar sender, rather than some 3rd party. So, familiarity and repetition turn out to be the best tactics here, 60% of physicians receive marketing information 2-3 times before taking action. 

Enter rep-triggered email campaigns, which combine the best of both channels, ensuring just that – familiarity and repetition. In this case, email works alongside other channels (eDetailing, remote detailing) enabled by subtle personalization of direct contact between sales reps and HCPs. It’s a safe bet to send a promotional email in the same timeframe as a rep visit, the HCP is more likely to open it. The data suggest that the approach may work inversely as well – emails have a greater impact if followed by a rep meeting. 

4. Email delivers the clearest ROI and KPIs 

Track performance and adjust the strategy 

There’s a reason marketers love emails not less than HCPs do – the email channel paints a clear picture. Instead of guessing who you might reach with an ad, with email, you’ll know exactly who and when opened your messages and what actions they took. This information can also help you identify prospects to focus on follow-up efforts. Click-through rates, open rates, bounce rates – you name a KPI, email channel got you covered. And that’s why marketers keep investing in email channels and automation of their processes. 

Moreover, email is the channel where it’s the easiest to monitor performance and calculate marketing return on investment. It’s the most efficient channel to adjust and tailor – simply because you have reliable feedback almost instantly. Over the course of a few mailings, marketers begin to see what information resonates most with recipients. Tracking these patterns helps them design more effective messages. With a clear view of doctors’ behaviors and their preference for certain channels, marketers can decide on cutting off promotions that aren’t going to be useful for the receivers. Instead, they readjust the course of their direct mail campaign and send fewer but more targeted and satisfying emails, as a result. 

5. Doctor email marketing caters to both HCPs’ and patients’ demands 

Templatize, modularize, personalize

There’s a whole bulk of demand still not covered by the pharmaceutical companies, but that can be covered by the email channel. You’ve seen that emails are popular equally for pharma marketers and their HCP audience. But email (along with the apps) also represents a real chance to turn pharma patient-centric and align that pharma – HCP – patient dialogue. Patients expect pharmaceutical companies to reach them via digital and social means with 70% wanting to be reached by email. Along with this, about 79% of physicians use patient education materials provided by pharma and advocacy groups, and 56% expect to receive these from Pharma. If this is not a clear call for patient-centricity, we don’t know what is. 

In order to sustain such a huge demand, a great bulk of emails have to be produced. And those doctors emails should not end up as potential spam material, but be personalized, integrated, backed up by KPIs, preferably connected to other channels, appropriately branded, and filled up with relevant content. The caveat is, that kind of email takes lots of time to be produced. Like, 4 hours per one, in the pharma industry and its endless rounds of approval. 

Well, not anymore. There’s a completely new, integrated approach to make that email even more efficient. The industry is moving toward including modular templates that are built on the principles of atomic design and supported by pattern libraries will help to keep style and usability consistent and optimal. And we’ve got a tool that delivers just that. And it does not only do that but also answers the question that bothers many marketers: how to address multiple doctors in an email that’s both engaging and personalized? With eWizard, which is a doctor email marketing software among the other things, marketers engaged in email campaigns can: 

• Save tons of time and budget resources on your mailing campaign by endlessly reusing pre-approved master templates, such as email template to sell to physicians or an email approval template; 
• Create a new unique email in no time by placing ready-made content modules (footer, text with image, graph etc.); 
• Publish your email to Veeva Vault automatically, review, approve, then export and distribute to Salesforce Marketing Cloud. 

Email really has a lot of potential to become a foothold of your multichannel strategy. But it’s only if you give it a deliberate, thought-through chance. Here’s a short demo guide to the world of personalized email created in 15 minutes. 

If you are an ambitious marketer who strives towards a multichannel campaign based on personalized, state-of-the-art, deliberate emails, do not hesitate to contact our team of Email Marketing Experts for more details on how to email doctors or subscribe to our newsletter to find more email marketing tips and other useful guides. 

“You never get a second chance to make a first impression” is a buzz phrase in the business world. One of the main things to do as a smart manager is to try to draw attention to your company. The best-designed medical websites are going to help to attract clients and ensure that people know exactly what your company is all about.  

So, how do life science companies attract more visitors to their website? In this article, we will discuss some sleek tricks that have been tried and proved by successful website makers, which can give your platform the attention it merits. 

The Best Medical Website Design 2023

Becoming a Black Sheep

Although it has been said that web developers, designers, content managers, etc. are always in the shadows, in fact, these people present core messages of your company to the world. 

What makes a doctor’s website better?

Consistency is the key to the success of the entire project. Every stage of creating the best life science website design is meticulous work every developer from the web studio team is responsible for. Creating a website includes not only design development and programming, but also a detailed analysis of the project, dialogue with the customer, and the search for solutions to achieve the goals of the project. 

However, even precise adherence to all stages of development does not guarantee that your website will stand out from the others. A distinctive style can pick you out of a crowd of competitors, but designers have to give it all to ensure that it grabs users’ attention. There is no single solution to craft the best hcp pharma website; but there are different life science web design tricks and techniques that you can use to increase your chances of being noticed on the Internet. 

Keep it Simple 

Did you ever go to a website that shouted: “Made by a day-fly designer”? Likely.

We mean tons of redundant graphics, images, animations, and a rather strange choice of a color palette. Overloaded design not to be the answer if you want to provide the constant flow of visitors (and a general positive impression) to your website. Complex design is hard to read and understand. Keep gimmicks to a minimum. The best pharma website design should be clean, simple, and straightforward. Simplicity will keep visitors on your site for a long time. Web page design for life science should not be too complicated: websites that are overloaded with content will have a long load time. That will cause a bounce rate to increase. We’ve found proof with statistics that will confirm you. 

Surprise, Surprise 

When we see something unpredictable, the pleasure centers in our brain are turning on. We subconsciously choose something new and non-trivial because it captures our attention much faster than something we already know and possibly even like. This can be applied both to the design and content of the website. 

When it comes to the content of the pharmaceutical website landing page, the headlines should be catchy and arresting since they go through the graphics and take on the role of guide for the users on your designs. 

It is worth paying attention to these lines if you want to grab a visitor’s attention with your visuals. 

These may be headers with the element of surprise; otherwise, your content will blend in with the internet noise. 

Headlines containing questions are an excellent idea to strike a spark out of visitors. This is due to the fact they notice a gap in their knowledge and subconsciously strive to fill it. Another way to whet readers’ appetite is to give a small portion of the information at the beginning. This one will play into your hands because it will build up the reader’s information hunger and make them want to know more to feel better. 

Usage of superlatives (biggest, best, greatest) and negatives (worst) works flawlessly on landing pages headlines. Moreover, statistics also attract the attention of readers. 

It is hard to say if these tricks will 100% ensure a constant flow of visitors, but according to surveys, more than half 51% respondents prefer the intrigue-based approach to headlines with the usage of superlatives. 

Promote Wisely 

Is there any chance that there can be too much promotional push on the pharma website? Yep. Nothing annoys the web site visitor more than an overabundance of advertising popping up out of the woodwork. Moreover, it can sometimes deflect attention away from where the true customer engagement happens. 82% of people report that they have closed a web site because of the abundance of advertising. So how many ads/calls to action should be contained on a webpage? 

Investigate the interest of your target visitor. The first step to establishing the right balance in this equation is to start monitoring the effectiveness of the advertising campaign, as well as constantly testing it for continuous improvement. This means that you will advertise to a much more appropriate audience. Caring for visitors of your site should be your postulate, and this is what will help you find the best website design for medical and life science services. 

Leave Some Space 

Whitespaces is a tool to make a website readable, easy to perceive, and easy to like. Let us clarify that this is the untouched space between text, graphics, images, columns and other components. The best example to illustrate the unsuccessful use of Whitespaces is the websites with an abundance of ads instead of blank spaces. We say it is unsuccessful since it looks and distracts attention from the main content. Whitespaces is another trick to make a smooth transition between the content and the background of the website.

It is extremely important for designers to create a stylish look for a website and to be clear with their layouts. Whitespaces is the helper in highlighting or drawing attention to some elements of design. In other words, this is the very tool that gives simplicity and elegance to a website. 

Don’t be Plastic 

People are starving for interactivity. According to the survey conducted by Harris Poll, 36% of millennials ages 18 to 34, who use “visual expressions” such as emojis, GIFs and stickers say that those images better communicate their thoughts and feelings than words do. This is another successful trick which is widely used on the best life science websites to add some life and dynamic to your design. It is very convenient since these days GIFs are available for use on each social media platform. Besides, GIFs are a popular trend that will give extra attention to your pharma website. You may use animated logos in the website’s header, animated icons, and graphic elements to mobilize the website look. 

Be Music to the Eyes 

If we had to single out the main trick of the above, it would be a successful use of visualization. The visual concept is the first thing a site visitor pays attention to. Well-chosen colors and smooth color transitions are probably the best tricks to grab the attention of the visitor.  

Moreover, elegant contrasts in terms of color, shapes, and lines will help to stand out from the rest effortlessly. 

It is equally important to observe the visual hierarchy to avoid visual chaos and make your pharmaceutical website design visually catchy. Hierarchy describes order in which the human eye will perceive the elements on a website. Use it to emphasize what the visitor should see first and clearly manifest your ideas. 

Be Mobile-Friendly  

Nowadays, people are more than ever addicted to their mobile devices. We turn to our phones when we are bored, tired, in sickness and in health until “death do us part”. In 2018, 58% of site visits were from mobile devices. However, in 2019, the time average adult spends on smartphones increased by 9 minutes. Multichannel mobile traffic has increased by 68%. Additionally, multichannel mobile revenue has increased by 49%. That’s why we recommend developing a mobile-friendly website in the first place. By mobile-friendly website, we mean one that can recognize whenever it is viewed from a smartphone or tablet and change its layout accordingly.

If your website is not adapted for the mobile view, has inconvenient navigation or unreadable text, in the end, it will play a trick on the number of visitors to your healthcare website. A website design for life science companies should be available and easy to use across all platforms. Otherwise, you will simply lose some users even before they look at what you have to offer. 

New visitors go on a medical website to learn something new, so it is important to think of your site as a dialog between you and the customer. Content is the main ingredient of a good website, however, according to the psychology of human attention, the visitor is instantly guided by the first impression. This implies that design is the first thing a website visitor will judge it by. Moreover, this impression will largely depend on whether the visitor continues to study your website further; or closes it to being confused by the poorly selected color-scheme or extremely puzzling navigation. 

We hope that our tricks will strike a blow for you. If you are looking for a life science website design company that would help you with creating your website, our team of website experts is always happy to share with you our experience in creating a spectacular pharmaceutical website; and to provide even more tricks on how to turn it into an exciting story.