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Congresses are a rare occasion of when HCPs have the time and intent to listen. HCPs come there to learn about the latest research, listen to and solve real cases, and talk to peers. Outside of the pharma congress walls, the HCP access is oftentimes much thinner. As an example, in oncology, only about 32% […]
Pharma marketing and medical teams are constantly pressured to deliver more. More content, more results, more leads. Under such heavy pressure, it is often hard to not get lost and burned out. And it does not just stop there: there is always demand for AI talent in pharma, and teams are often also pushed to […]
In the fast-paced world of pharma, having a billion-dollar idea is not enough. No matter how brilliant your ideas are, there is much more to it than devising a great strategy. If you are ready to take your strategies to the next level, we have just the right masterclass for you, brought by Cecilia Baeza-Castro, […]
Digital transformation is not just about bringing in new tools to make your organization more efficient. It is a much bigger process that involves creating a customer-first culture and rethinking processes across the board. In our latest webinar, we had: Our team shared their ideas on how pharma can reshape digital experiences in 2025. […]
Did you know that you can significantly reduce content creation time while delivering highly personalized digital experiences in the pharma industry? At Building Pharma Digital Experiences with AEM, Oksana Matviienko, Regional Director at Viseven, will demonstrate how to leverage modular content and AEM to streamline your digital strategy, delivering consistent, compliant, and engaging experiences across all channels. […]
Learn How to Master Digital HCP Engagement Declining HCP engagement rates. Content saturation. Complex regulatory requirements. Regional market differences. The challenges of digital engagement in pharma have never been more daunting. As healthcare professionals become increasingly selective about their digital interactions, pharmaceutical companies face a critical question: How do you create meaningful engagement that scales globally while remaining […]
Every healthcare organization, regardless of its size, must find ways to attract new patients and promote its products and services. There are so many strategies and tactics for selling products and services that it becomes easy to get lost in the many approaches to healthcare marketing initiatives. This is why having a solid healthcare marketing […]
A few years ago, the FDA set up the Patient Engagement Advisory Committee to ensure patients have a voice in decisions that affect them. The group includes patient scholars and influencers who help shape policies and recommendations. In the future, we may see health ministries and healthcare organizations worldwide adopting a similar approach. What does […]
Often, in pharma, the hardest part of customer engagement is not the conversation itself. It’s everything that has to be remembered around it. What was shared last time. Whether samples were provided. Which version of content was approved. What follow-up is allowed, and through which channel. Most of this lives in people’s heads until it […]
