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In the fast-paced world of pharma, having a billion-dollar idea is not enough. No matter how brilliant your ideas are, there is much more to it than devising a great strategy. If you are ready to take your strategies to the next level, we have just the right masterclass for you, brought by Cecilia Baeza-Castro, […]
Digital transformation is not just about bringing in new tools to make your organization more efficient. It is a much bigger process that involves creating a customer-first culture and rethinking processes across the board. In our latest webinar, we had: Our team shared their ideas on how pharma can reshape digital experiences in 2025. […]
Did you know that you can significantly reduce content creation time while delivering highly personalized digital experiences in the pharma industry? At Building Pharma Digital Experiences with AEM, Oksana Matviienko, Regional Director at Viseven, will demonstrate how to leverage modular content and AEM to streamline your digital strategy, delivering consistent, compliant, and engaging experiences across all channels. […]
Learn How to Master Digital HCP Engagement Declining HCP engagement rates. Content saturation. Complex regulatory requirements. Regional market differences. The challenges of digital engagement in pharma have never been more daunting. As healthcare professionals become increasingly selective about their digital interactions, pharmaceutical companies face a critical question: How do you create meaningful engagement that scales globally while remaining […]
How to Boost HCP Engagement Before, During, and After Congress Events Congress participation is more complex and costly than ever, yet it remains crucial for brand positioning. Ensuring effective HCP engagement remains a constant priority, complicated by the need to manage post-congress follow-ups and accurately track ROI. These ongoing hurdles demand innovative solutions to maximize the value […]
AI-powered localization has much potential but still, it remains largely unexplored. Does it really hold the power to improve content creation? In our webinar, we will share insights on the following topics about AI, content localization, and more: Make sure to attend the upcoming webinar, where our experts will share unique insights into the future of AI-driven […]
One of the six main reasons why drug launches don’t meet forecasted expectations during the first year is low prioritization and resource allocation — 24% of launches fall under this category (and the estimate is on the low side). What does this mean exactly? It means that the sales deployment was lacking, support programs weren’t […]
Pharma marketers thrive when their tools are few, connected, and designed for the industry. Too many tools cause friction and make work feel like, in Jane Austen’s words, “a quick succession of busy nothings.” That means more onboarding, more switching, and more headaches with integrations. Here are the essentials that keep your team focused and […]
Closed loop marketing, aka CLM, is not revolutionary by any means. It’s been long-established since at least the early 2010s, and became one of the foundational models of today’s digital marketing, be it retail, B2B, or life sciences. CLM is often described as a simple, elegant cycle: just collect data, analyze performance, optimize messaging, and […]