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Join upcoming conversations with the industry’s leading experts and watch recordings of past events hosted by Viseven.
It is no secret that pharma continues to face many issues when it comes to new approaches to HCP engagement. To date, face-to-face visits have been the priority, but digitalization is gradually pushing them onto the sidelines. This movement from multichannel to omnichannel approach within pharma, life sciences, and healthcare is a process that results […]
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system. The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. Themes of the discussion:
Historically, pharmaceutical and life sciences companies primarily relied on sales representatives to promote their products to healthcare professionals. However, as medicine advanced and treatments became more specialized, a need arose for individuals who could provide in-depth scientific knowledge and engage in meaningful scientific exchange with physicians and researchers, who are called MSLs. So, what does […]
High-quality care will always come first for patients, but it’s not always enough on its own. They also want care that’s personal, transparent, and gives them more control over their health. Having quick, reliable access to medical information plays a big part in how they plan their time, make decisions, and manage daily wellness. Mobile […]
Email fragments help MedReps connect with busy HCPs fast. When promoting a product, reps naturally come across as biased, as their goal is to show that their drug is more effective, safer, and more cost-efficient than others. And HCPs can spot that bias a mile away. You need to provide real value to ensure your […]
