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Develop and enable adaptable pharma and life sciences marketing content.
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Join upcoming conversations with the industry’s leading experts and watch recordings of past events hosted by Viseven.
Our upcoming webinar is dedicated to a very specific yet, not less exciting topic – we will discuss the latest MarTech technologies within the context of an Asia-Pacific region. The online event will bring together some of Viseven’s top executives and leading regional APAC experts on November 17, 2022, at 10:30 AM CET / 15:00 […]
We are very excited to see you join us for an upcoming webinar dedicated to the modular content approach and its business advantages. Pharmaceutical companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its message to the end user, it becomes a number one priority to […]
It is no secret that pharma continues to face many issues when it comes to new approaches to HCP engagement. To date, face-to-face visits have been the priority, but digitalization is gradually pushing them onto the sidelines. This movement from multichannel to omnichannel approach within pharma, life sciences, and healthcare is a process that results […]
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system. The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. Themes of the discussion:
Healthcare providers (HCPs) have a lot on their plates: seeing around 10-20 patients, spending 4.5 hours on electronic health records (EHRs), and squeezing in some time for a reading diet (because their profession demands it). And their to-do list does not stop there. They also meet with medical representatives (MedReps) and go through promotional emails. […]
For creators working in the digital marketing industry, demand for high-quality, engaging material is always high. And the pressure to produce it consistently can sometimes be draining. That’s why marketers have started leveraging AI content creation tools, making them an ally in their content production activities. In this article, we’re going to take a deep […]
As the pioneer in client relationship management (CRM) software, Salesforce is now one of the leading platforms offering a rich collection of products, solutions, and tools far beyond CRM possibilities. According to Fortune, Salesforce is the second most innovative company in the United States, followed by Alphabet. Throughout the years, Salesforce gained a reputation as […]