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It is no secret that pharma continues to face many issues when it comes to new approaches to HCP engagement. To date, face-to-face visits have been the priority, but digitalization is gradually pushing them onto the sidelines. This movement from multichannel to omnichannel approach within pharma, life sciences, and healthcare is a process that results […]
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system. The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. Themes of the discussion:
Pharma marketing teams have a lot of balls in the air. They’re tasked with creating compliant, on-brand, compelling content for their target audiences. And they also need to scale it to stay competitive and ensure customer satisfaction. But they’re not vending machines. You can’t just press A-3 and expect a perfectly crafted email to pop […]
Targeted and automated email campaigns have been one of the most honored sources of marketing that have brought real value to HCP engagement for the last decade. They are the primary force among other communication channels in marketing. Therefore, we are ready to plunge into the subject and share more insights into how to create […]
Understanding how drugs work in “outside-the-lab” settings is crucial for life sciences brands. Even though randomized controlled trials (RCTs) remain the gold standard, they often show how a drug works in a perfect world where patients have only one condition and follow treatment plans to the letter. As things are messier in real life, many […]
