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Pharma marketing and medical teams are constantly pressured to deliver more. More content, more results, more leads. Under such heavy pressure, it is often hard to not get lost and burned out. And it does not just stop there: there is always demand for AI talent in pharma, and teams are often also pushed to […]
In the fast-paced world of pharma, having a billion-dollar idea is not enough. No matter how brilliant your ideas are, there is much more to it than devising a great strategy. If you are ready to take your strategies to the next level, we have just the right masterclass for you, brought by Cecilia Baeza-Castro, […]
Digital transformation is not just about bringing in new tools to make your organization more efficient. It is a much bigger process that involves creating a customer-first culture and rethinking processes across the board. In our latest webinar, we had: Our team shared their ideas on how pharma can reshape digital experiences in 2025. […]
Did you know that you can significantly reduce content creation time while delivering highly personalized digital experiences in the pharma industry? At Building Pharma Digital Experiences with AEM, Oksana Matviienko, Regional Director at Viseven, will demonstrate how to leverage modular content and AEM to streamline your digital strategy, delivering consistent, compliant, and engaging experiences across all channels. […]
Learn How to Master Digital HCP Engagement Declining HCP engagement rates. Content saturation. Complex regulatory requirements. Regional market differences. The challenges of digital engagement in pharma have never been more daunting. As healthcare professionals become increasingly selective about their digital interactions, pharmaceutical companies face a critical question: How do you create meaningful engagement that scales globally while remaining […]
How to Boost HCP Engagement Before, During, and After Congress Events Congress participation is more complex and costly than ever, yet it remains crucial for brand positioning. Ensuring effective HCP engagement remains a constant priority, complicated by the need to manage post-congress follow-ups and accurately track ROI. These ongoing hurdles demand innovative solutions to maximize the value […]
MLR teams play one of the most critical roles in pharma — yet their contribution rarely gets the recognition it deserves. More often, MLR is seen as the bottleneck: the stage where content slows down, gets stuck in endless revision loops, or dies altogether. Content writers and marketers regularly name it as their biggest frustration. […]
You simply can’t treat medical legal regulatory (MLR) approval workflow as a guardrail when pre-review processes alone can stretch to 150 days per asset. You treat it as a bottleneck. If you want to reach HCPs in time, you need to reduce that friction. Modular content was supposed to help. But many teams try a […]
Four years sounds like a distant future. But not for the roughly 600 pharma and biotech brands that are required to complete their CRM migration by September 2030. Once they choose a platform — Salesforce Life Sciences Cloud or Veeva Vault CRM — they may have only a couple of years left to execute the […]
