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We are very excited to see you join us for an upcoming webinar dedicated to the modular content approach and its business advantages. Pharmaceutical companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its message to the end user, it becomes a number one priority to […]
It is no secret that pharma continues to face many issues when it comes to new approaches to HCP engagement. To date, face-to-face visits have been the priority, but digitalization is gradually pushing them onto the sidelines. This movement from multichannel to omnichannel approach within pharma, life sciences, and healthcare is a process that results […]
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system. The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. Themes of the discussion:
MLR teams play one of the most critical roles in pharma — yet their contribution rarely gets the recognition it deserves. More often, MLR is seen as the bottleneck: the stage where content slows down, gets stuck in endless revision loops, or dies altogether. Content writers and marketers regularly name it as their biggest frustration. […]
You simply can’t treat medical legal regulatory (MLR) approval workflow as a guardrail when pre-review processes alone can stretch to 150 days per asset. You treat it as a bottleneck. If you want to reach HCPs in time, you need to reduce that friction. Modular content was supposed to help. But many teams try a […]
Four years sounds like a distant future. But not for the roughly 600 pharma and biotech brands that are required to complete their CRM migration by September 2030. Once they choose a platform — Salesforce Life Sciences Cloud or Veeva Vault CRM — they may have only a couple of years left to execute the […]
