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The most interesting and insightful pharma events to inspire you to grow and develop your life sciences business. Find all the latest information on Viseven’s upcoming conferences and presentations.
A new era makes us all change, poses challenges we don’t want to accept, makes us rapidly move forward. The speed of these changes can be daunting. But when life wants us to grow, it makes us change. In the same manner, a newly relabelled Reuters Events Pharma 2021 (formerly eyeforpharma Barcelona) leaves the past behind and […]
NEXT Normal is the topmost event aiming at reshaping commercial excellence, marketing, and medical affairs for those aspiring to create just the right customer experience. After over a year of navigating through a pandemic, leading pharma executives and solution vendors will be gathering to find answers to the most pivotal questions: what is next for Life […]
The concept of unicorn start-up is not yet a frequent case in pharma, but it already haunts so many minds in the industry. Navigating through complex issues to create win-win situations ad-hoc is something that could help established pharmas manage their own, very different issues. In fact, these companies just cracked the code to comply […]
Start the summer plunging deep into the sea of fierce digital innovations that are about to change pharma’s DNA. Professionals from across the world come to celebrate them, see them, and experience their innovative power at the second virtual Digital Pharma Innovation Week. Over 4 days of #DPIWeek 2021, dive deep into the most talked about practices of pharma industry […]
Pharmaceutical companies are developing ways to adopt omnichannel communication practices – and there are some industry-specific caveats. Planning and executing a proper campaign in life sciences means you have to transplant the vast knowledge from other industries (like customer journey building) into a new context while also dealing with content. How to gain this knowledge? On April 28 at 4:00 PM CET, industry experts got together at Next […]
What is the future of life sciences when all the pandemic dust settles? This is what occupies the thoughts of people across pharma, CX, commercial excellence, marketing, medical affairs, and other professional areas. Being in the spotlight during the last year, life sciences seem to be on an unprecedented rise, any minute ready for new […]
In those unique times when patients are eager to take care of their health and cooperate with the pharma, it is important not to miss out on the moment and speak to the audience, using the language that is the most native to them. Not only in terms of translation but using the exact channel […]
Closed loop marketing, aka CLM, is not revolutionary by any means. It’s been long-established since at least the early 2010s, and became one of the foundational models of today’s digital marketing, be it retail, B2B, or life sciences. CLM is often described as a simple, elegant cycle: just collect data, analyze performance, optimize messaging, and […]
Historically, pharmaceutical and life sciences companies primarily relied on sales representatives to promote their products to healthcare professionals. However, as medicine advanced and treatments became more specialized, a need arose for individuals who could provide in-depth scientific knowledge and engage in meaningful scientific exchange with physicians and researchers, who are called MSLs. So, what does […]
High-quality care will always come first for patients, but it’s not always enough on its own. They also want care that’s personal, transparent, and gives them more control over their health. Having quick, reliable access to medical information plays a big part in how they plan their time, make decisions, and manage daily wellness. Mobile […]
