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The most interesting and insightful pharma events to inspire you to grow and develop your life sciences business. Find all the latest information on Viseven’s upcoming conferences and presentations.
A vibrant presence in the pharma market takes a lot, especially when the HCPs are overwhelmed with content. But chasing the super-duper effective tackles as an answer, we might forget that digital transformation is not just about tech, it is also about human talent. But can we nurture it by being distracted by endless issues […]
A new era makes us all change, poses challenges we don’t want to accept, makes us rapidly move forward. The speed of these changes can be daunting. But when life wants us to grow, it makes us change. In the same manner, a newly relabelled Reuters Events Pharma 2021 (formerly eyeforpharma Barcelona) leaves the past behind and […]
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system. The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. Themes of the discussion:
NEXT Normal is the topmost event aiming at reshaping commercial excellence, marketing, and medical affairs for those aspiring to create just the right customer experience. After over a year of navigating through a pandemic, leading pharma executives and solution vendors will be gathering to find answers to the most pivotal questions: what is next for Life […]
The concept of unicorn start-up is not yet a frequent case in pharma, but it already haunts so many minds in the industry. Navigating through complex issues to create win-win situations ad-hoc is something that could help established pharmas manage their own, very different issues. In fact, these companies just cracked the code to comply […]
Start the summer plunging deep into the sea of fierce digital innovations that are about to change pharma’s DNA. Professionals from across the world come to celebrate them, see them, and experience their innovative power at the second virtual Digital Pharma Innovation Week. Over 4 days of #DPIWeek 2021, dive deep into the most talked about practices of pharma industry […]
Pharmaceutical companies are developing ways to adopt omnichannel communication practices – and there are some industry-specific caveats. Planning and executing a proper campaign in life sciences means you have to transplant the vast knowledge from other industries (like customer journey building) into a new context while also dealing with content. How to gain this knowledge? On April 28 at 4:00 PM CET, industry experts got together at Next […]
A groundbreaking drug is ready to change lives, but regulatory hurdles, soaring R&D costs, and pricing pressures stand in the way of its success. For the pharmaceutical industry, this scenario is the reality of 2025. With a global talent shortage, aging populations driving up healthcare demands, and supply chains still recovering from recent and ongoing […]
Nicole had been battling migraines for months. She scheduled a neurologist appointment, hoping for answers. Her 2:00 PM visit stretched into a two-hour wait in the crowded clinic. Frustrated but desperate, Nicole finally saw the doctor at 3:45 PM. Without acknowledging the delay, the doctor rushed through her concerns, interrupting her explanations. He dismissed her […]
Poor change control can pose serious risks for life sciences companies, including legal and financial jeopardy and, most importantly, threats to patient safety. For example, altering drug formulations without adequate testing could lead to dosage errors that put human lives at risk. Such incidents often result in reputation damage that companies then struggle to recover […]
