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The most interesting and insightful pharma events to inspire you to grow and develop your life sciences business. Find all the latest information on Viseven’s upcoming conferences and presentations.
The concept of unicorn start-up is not yet a frequent case in pharma, but it already haunts so many minds in the industry. Navigating through complex issues to create win-win situations ad-hoc is something that could help established pharmas manage their own, very different issues. In fact, these companies just cracked the code to comply […]
Start the summer plunging deep into the sea of fierce digital innovations that are about to change pharma’s DNA. Professionals from across the world come to celebrate them, see them, and experience their innovative power at the second virtual Digital Pharma Innovation Week. Over 4 days of #DPIWeek 2021, dive deep into the most talked about practices of pharma industry […]
Pharmaceutical companies are developing ways to adopt omnichannel communication practices – and there are some industry-specific caveats. Planning and executing a proper campaign in life sciences means you have to transplant the vast knowledge from other industries (like customer journey building) into a new context while also dealing with content. How to gain this knowledge? On April 28 at 4:00 PM CET, industry experts got together at Next […]
What is the future of life sciences when all the pandemic dust settles? This is what occupies the thoughts of people across pharma, CX, commercial excellence, marketing, medical affairs, and other professional areas. Being in the spotlight during the last year, life sciences seem to be on an unprecedented rise, any minute ready for new […]
In those unique times when patients are eager to take care of their health and cooperate with the pharma, it is important not to miss out on the moment and speak to the audience, using the language that is the most native to them. Not only in terms of translation but using the exact channel […]
The ongoing acceleration of digital technologies and virtual tools urges pharmaceutical companies toward owning a robust omnichannel strategy in place as quickly as possible. Although there has been a lot of talk and variants concerning its implementation, the key point to start with is to create, optimize, and measure an omnichannel strategy in a way […]
COVID-19 has fully revealed the importance of digital transformation for the Pharma industry. Hence the expanding need to create more pharmaceutical content that can be easily adapted to ever-changing market conditions. New realities call for a more personalized, fast, and effective approach to content creation. The combination of a multichannel approach with a modular concept […]
Speed and quality are no longer the only benchmarks for pharma and life sciences content creation. In pharma and life sciences, where compliance is a non-negotiable rule and tools often don’t play well together, marketers need more than just AI — they need a solution that connects the dots and respects the rules. That’s exactly […]
Medical affairs wasn’t always the independent function it is today. In the past, many of its responsibilities — like answering physician questions about drugs, publishing medical information, and engaging with healthcare providers — were handled by commercial teams. But as regulations tightened to prevent promotional influence over medical interactions, companies had to separate these roles […]
Have you ever stopped to wonder how your communication methods are shaping patient loyalty? It’s easy to assume patients will stay if the care is good — but is that enough in today’s digital world? A 2024 survey from Bandwidth revealed that nearly half of patients would consider switching healthcare providers if their communication needs […]
