Pharma Events,

Conferences & Meetups

At the start of the ‘omnichannel game’, the rules may seem intricate and complex. Customers’ behavior may sometimes seem chaotic, which is why it can be difficult to figure out their next move. However, with a solid customer journey at hand, you can create a unified customer experience and take it to a new level.Thus, […]

Did you know that you can significantly reduce content creation time while delivering highly personalized digital experiences in the pharma industry?  At Building Pharma Digital Experiences with AEM, Oksana Matviienko, Regional Director at Viseven, will demonstrate how to leverage modular content and AEM to streamline your digital strategy, delivering consistent, compliant, and engaging experiences across […]

Eyeforpharma 9th Annual Marketing and Customer Innovation Europe is over. Want to keep on top of what has been going on at the event?  Look through the detailed summary to learn more what the event was about. Pharma marketing’s staple event – something no less than this can be said about many a conference bearing the eyeforpharma name. Collaborative […]

Omnichannel has become an evolutionary link in the lifecycle of pharma’s digital transformations. Many of the first omnichannelists, though, sometimes forget that, in fact, the true evolution takes place within. We are talking about the organic and simultaneous omnichannel transformation within your global and local affiliates.  In reality, desynchronization occurs due to many factors. Sometimes certain omnichannel marketing […]

Learn How to Master Digital HCP Engagement  Declining HCP engagement rates. Content saturation. Complex regulatory requirements. Regional market differences. The challenges of digital engagement in pharma have never been more daunting. As healthcare professionals become increasingly selective about their digital interactions, pharmaceutical companies face a critical question: How do you create meaningful engagement that scales […]

What, Where, and Why? Last September, the creme de la creme of pharma marketing gathered at digital pharma east: from multichannel marketing leaders to digital gurus of Life Sciences, who will talk the talk. Representatives of Teva, Pfizer, GSK, Bayer, Ferring, Abbvie, Eli Lilly, UCB, Boehringer Ingelheim, Mylan, Novartis and many more discussed the most innovative approaches […]

HCP engagement models have been ultimately reshaped by digital advancement. But still, do those shifts suggest that maintaining “close-knit” collaboration with healthcare professionals and patients became less valuable? Under no circumstances. It makes no difference in what phase of digital maturity the world is now – pharmaceutical brands are obliged to engage HCPs and patients […]