Building Secure and Compliant Healthcare Portals for Pharma Success Posted on March 29, 2024November 7, 2024 by Andrii Nikulin Pharmaceutical companies need assistance to build trust, keep up with regulations, and manage sensitive data. A well-designed healthcare platform can be your solution. We understand the pain points and specialize in developing secure, compliant platforms that drive you ahead of the curve. Consolidate information, manage diverse content formats, and customize your portal to create unparalleled HCP engagement experiences. Explore our proven track record and find out why top pharmaceutical brands choose us to become their one-stop shop for essential healthcare portal knowledge. Download this case to learn more about: How we build trust through transparent, high-quality medical content and a commitment to data privacy. How our expertise in regulatory compliance ensures your platform aligns with the complex healthcare landscape. Ways we centralize and manage diverse content (articles, videos, podcasts) for a seamless HCP experience. Our success in developing custom modules of patient portals in healthcare to enhance HCP profiles, analytics, and overall platform functionality. Complete the form below to get our case study to your inbox.
Transforming Pharma with Patient Apps Posted on March 29, 2024November 15, 2024 by Andrii Nikulin The pharmaceutical industry faces complex challenges, which involve data security, physician burnout, and ever-evolving patient engagement technologies. Innovative app solutions offer the potential to address them all, enhance patient care, and build trust. We specialize in developing secure, user-friendly patient apps, both native (iOS, Android) and cross-platform. Explore our success stories concerning patient apps, digital clinics, and AR technology, and get to know why leading pharmaceutical brands trust us to deliver patient-centric experiences. Download this case to learn more about: How we implement robust data security measures to protect sensitive patient information. Our strategies for designing apps that streamline workflows, potentially reducing physician burnout. Our patient-centric development approach fosters trust and facilitates improved engagement. Real-world examples of our success in creating transformative patient apps, digital healthcare experiences, and AR tools. Complete the form below to get our case study in your inbox.
Success Story: Advanced Adobe-based Portal for HCPs Posted on March 29, 2024November 15, 2024 by Andrii Nikulin How do you ensure your content development process is always as effective as possible? Here at Viseven, we continually seek ways to optimize content production and delivery workflows. Sometimes, integrating existing technology with new advancements can be challenging. However, as you’ll see from this success story, everything is possible. The Viseven team assisted our client, a global company specializing in developing cutting-edge therapies in oncology and immunology, in developing the Adobe Experience Manager infrastructure. And we are ready to share the results with you. In the case study, you can learn more about how the Viseven team: Dealt with unaligned streams and poor cooperation that affected planning possibilities and resulted in severe budget issues; Removed the third-party dependencies in a short time; Assisted the client with aligning local initiatives, global marketing initiatives, and global technical initiatives; Resolved the issues with varying contract types that affected deadlines, resource allocation, priorities, and budget; Addressed the intertwined requests for visual and technical changes that created a hidden complexity where adjustments in one layer impacted the other, and vice versa; Developed a defined plan for quality control as the solution scaled up. Due to our collaboration, the client took control of all systems and services connected to the infrastructure. Both global and local processes were aligned according to the request. Access the case study now in just a few clicks!
AEM and eWizard Integration: Revolutionizing Pharma Content Management Posted on March 28, 2024February 4, 2025 by Andrii Nikulin We are thrilled to announce the integration of eWizard with Adobe Experience Manager! Connect all your tools in one place, streamlining content production for enhanced speed and cost-efficiency. By leveraging the seamless integration, you can now boost Adobe infrastructure and significantly shorten production timeframes while still delivering high-quality content tailored for patients and healthcare professionals. Today, we will tell you more about Adobe Experience Manager and eWizard integration and how it can enhance pharma content optimization, content approval processes, and other workflows. If you are ready to implement next-gen content strategies and healthcare content automation, then this is the right guide for you. Learn more about the seamless integration between the eWizard platform and Adobe in our guide. What is Adobe Experience Manager? Adobe Experience Manager (AEM) is a solution that combines a control management system (CMS) and a digital asset management (DAM) system. With AEM, you can manage and sync your data across multiple internal systems and channels, helping create a unified customer experience and providing a centralized platform for content management. AEM includes features such as visual media conversion, omnichannel content delivery, cloud service, and many others. Overview of eWizard and Adobe Experience Manager Integration of eWizard with AEM presents limitless capabilities that are guaranteed to help you save time and resources when it comes to creating content. This is what Adobe Experience Manager integration has to offer: Efficient content production Convert static assets to interactive ones and publish them to any target system immediately. Save time by automating processes related to content production. Single point of control for content creation & delivery Every piece of content and material you are working on is available in one place. You don’t have to switch between tabs or use multiple programs to create and deliver content: You can just do it right here, in eWizard, while also getting the most out of AEM’s capabilities. Streamlined processes No need to double-check whether the downloaded archive is compatible with the target system and test its rendering. Automatic publication of broadcast emails to Adobe campaigns eliminates the time that can be spent on manually uploading the content to the target system. Seamless and easy integration Integrate your existing tools with the Adobe ecosystem, gaining access to all instruments in one place. You can work with your content in the same space, making changes when necessary without switching tabs and using multiple instruments. Personalized content Create and deliver personalized content to patients and healthcare professionals, adhering to industry-leading Adobe standards. Combined with the modular content approach and numerous Adobe Experience Manager features, you can now streamline content production and create materials perfectly tailored to your audience’s needs and preferences. Benefits of Integrating eWizard with Adobe By integrating eWizard with Adobe, you can finally achieve maximum cost-efficiency and productivity. Here are the AEM integration benefits: Reduce the time needed for content distribution Our system validates the existing content, suggests necessary steps, and notifies of any errors, speeding up the content’s publishing process. You don’t have to enter any additional metadata or take other extra steps; everything is already handled! Smooth and easy process of publishing any type of content Publish content directly to any target system. Moreover, thanks to the automatic publication, you don’t need to spend time manually uploading any content. With our eDetailing platform, e-Wizard, and AEM integration, you can create any content with ease, including banners, presentations, emails, and others. Better tracking and monitoring of publication history eWizard monitors all the content you’re working with, checking for mistakes and preventing duplicates in Adobe campaigns, maintaining consistency across all published materials, and checking for errors. Official partnership and secure connection Viseven is an official Adobe Solution Partner. All our policies and procedures comply with ISO 27001. Our team consists of certified Data Protection Office experts dedicated to ensuring your safety by safeguarding sensitive patient data and intellectual property. Affordable solution No expensive development team is required to create high-quality Adobe content. You can now do it easily with eWizard and AEM integration, saving time and resources. Technical Requirements for Pharma Integration Data Integrity and the Need for Integrated Pharma Content Solutions Data integrity is one of the most important aspects of the pharmaceutical industry, and it helps companies guarantee the safety of many processes in pharma, such as clinical trials, drug development, research, etc. Here at Viseven, our top priority is ensuring the safety of our clients. We adhere strictly to data quality principles, following the ALCOA guidelines: Attributable: Every time a company works with any material, they know who produced it, why, and when; Legible: Ensuring data is readable and permanent (meaning that it remains understandable throughout the years) is crucial for accessibility throughout its lifecycle. This goes both for paper and electronic records; Contemporaneous: Data must be recorded at the time the event or activity is taking place. Proper timestamping practices should be used. Data recorded after the event or activity has occurred should be indicated as a late entry; Original: All data must be original rather than copies of materials used previously that were already published; Accurate: Data should be error-free and have proper tagging and linking of all digital assets. Digital Asset Management and Content Approval Software (Life Sciences Perspective) The pharma industry has one of the most complicated content lifecycles, making it important to consider the different layers of responsibility at every content production stage. Generally, we can categorize these layers into three distinct categories. Asset management, specifically handled by agencies, can be organized as a short-term goal. Typically, this entails establishing a unified workspace with adequate integrations, a suite of content authoring features, and a means to track outcomes effectively. Next comes the marketing review and approval workflow, necessitating both a consolidated platform for content collaboration (e.g., asset commenting) and a formal approval mechanism supported by technology. Consequently, covering medical, legal, and regulatory aspects, the compliance layer also demands a centralized “source of truth.” This entails additional meta-tagging, taxonomy, contextual elements, and a more structured approval chain. The eWizard and Adobe AEM integration is a powerful solution that addresses the complexities of the pharmaceutical content lifecycle to ensure compliance across all stages of content production. The AEM and eWizard synergy empowers companies to create unique content in accordance with all principles of data integrity and pharmaceutical standards, making it easy to optimize and publish content without spending time on manual tasks. eWizard & Adobe Solutions Worth Paying Attention To Are you ready to unleash Adobe’s full potential? We offer a range of eWizard and Adobe solutions suitable for businesses of any size: AEM consulting Our experts will provide possible ways to align AEM’s capabilities with business goals, help analyze business requirements, and advise on content strategy and digital asset management. AEM managed solutions We offer comprehensive management of AEM infrastructure, ensuring optimal performance, security, and reliability. Our solutions cover aspects like site monitoring, performance tuning, and regular updates. AEM and marketing automation integration The Viseven team will help you integrate AEM with various marketing automation platforms for streamlined content management and marketing processes and more targeted and efficient marketing campaigns. Enterprise-grade AEM solutions We offer expertise in Adobe services tailored for large-scale operations, focusing on enhancing digital experiences through personalization, optimizing content management, and improving overall website functionality to boost user engagement and conversion rates. AEM Migration and Upgrade Services Our professionals are ready to assist you with digital asset migration from other systems to AEM and upgrading existing AEM installations to the latest versions. Adobe Experience Manager Success Story The Viseven team has provided numerous clients with successful Adobe Experience Manager solutions. Here is one of the many success stories demonstrating how powerful the combination of AEM and Viseven’s expertise can be. Problem Our client, a leading figure in their industry, faced a challenge due to the lack of an available AEM development team. They sought our expertise to create a user-friendly portal to streamline customer experience and prompt users to share personal information. Solution A digital platform that would foster a community of growers advocating for their solutions. How we did it Our team developed and configured the AEM according to the client’s needs to support the launch and management of customer platforms. Moreover, we developed the website, created template pages and specific components, plus provided support activities. Then, we offered consulting to employ the best AEM development approaches. Our approach Our communication strategy included daily team syncs (stand-ups, reviews, grooming, retrospectives) and regular updates with project stakeholders, product owners, and the infrastructure team. We ensured quality by updating test cases during feature development and implementing automated testing to support expansion into new markets. Business value Significantly enhanced the client’s customer engagement; Personalized digital experience, which increased lead generation and built valuable Salesforce relationships; We fully addressed the client’s problems without third-party assistance, except for IT support and infrastructure, which were managed by the client; The client was impressed with our agility, expertise in the AEM tech stack, and commitment to effective communication and value delivery. Are you ready to experience a renewed approach to creating content? The eWizard and Adobe integration enables you to craft personalized campaigns and customer interactions that resonate deeply with your audience. From intelligent content workflows to pharma document automation, you can now enhance multiple processes in just a few clicks. Book a free consultation!
eDetailing: Creative Content that Works Posted on March 7, 2024November 15, 2024 by Andrii Nikulin In the pharmaceutical and biotech industries, the role of content has never been more significant. With more companies embracing omnichannel marketing and personalization, the need for high-quality content keeps increasing. As one of the essential content formats in pharma, eDetailing has proven its efficiency during the COVID-19 pandemic when remote calls were merely the only opportunity for sales representatives to directly engage with healthcare professionals (HCPs) and pitch their offers. After the pandemic, traditional pharma marketing as we know it changed for good. More companies within the industry focused on digital HCP engagement, where eDetailing plays one of the crucial roles. In addition to extraordinary benefits equally for sales reps and HCPs, eDetailing has unique peculiarities of realization we shared in this case study. The material includes helpful guidelines to create an interactive and engaging eDetailer that converts HCPs from new leads into loyal customers. After downloading a PDF file through the form at the end of this post, you’ll discover: how to optimize and place texts without overloading the structure how to design your eDetailer to make it attractive for HCPs how to implement the three-click rule for better navigation Here’s the basic information about the case, our client and their challenge, and the solution we provided to eliminate it. The Client One of the world’s top 50 pharmaceutical companies wasn’t satisfied with their eDetailing presentation materials. In search of a better customer experience, our client became interested in revising their approach to creating eDetailers for particular segments of healthcare providers. The client’s goal was to engage with their target audience in Ukraine. The enterprise wanted to build long-term and fruitful relationships with the representatives of three HCP specialties: general practitioners, cardiologists, and neurologists. The Challenge – The Enhancement of Existing eDetailing Materials Original materials developed by the company’s internal content marketing team lacked appealing design and intuitive navigation. Each slide of the client’s presentation was text-heavy and contained long descriptions. The presentation’s structure resembled a scientific paper rather than a promotional material. The primary task of our team was to help the client create an eDetailer with an intuitive structure, optimized texts, and attractive design to demonstrate the basic information about their product without getting HCPs bored. The Solution – eWizard Content Experience Platform Our company divided the process of creating the client’s eDetailer into a few steps. The first step was to develop an action plan. Our content marketing team revised existing content and analyzed each slide within the presentation. We needed to identify and summarize all shortcomings to fix them and enhance user experience. The second step was text optimization. After reviewing the presentation’s content, our copywriters refined texts to provide HCPs only with essential information about the product. The objective was to shorten texts and keep HCPs engaged till the last slide without losing crucial data. The third step was the design of an easy-to-understand structure and captivating appearance. Our designers devised an original color palette, organically structured texts, and added animation and transitions to each slide. To enhance the client’s eDetailer, we used eWizard – a content experience platform that have all the necessary features and tools to produce, localize, distribute, and analyze eDetaling materials. The Results In the shortest terms, our team adjusted the client’s presentation to satisfy all their needs and preferences. The client’s sales representatives received a powerful instrument to support their speech during the product demonstration. The presented information became sufficient and consistent, with no space for false interpretation or misguidance. Complete the form below to receive your copy of this case study straight to your inbox. Need help with pharma eDetailing? Use this link to contact us now, and we’ll get back to you shortly at any convenient time.
Best eDetailing Platforms to Check Out Posted on March 5, 2024February 4, 2025 by Andrii Nikulin Staying up to date with the latest news in the field, making rounds, seeing 60 patients, and keeping up with paperwork paints a clear picture of the immense workload healthcare professionals (HCPs) can shoulder daily. It is no surprise that it is challenging for sales reps to get a face-to-face meeting with them. The research findings are concerning, but unfortunately not unexpected. They suggest that more than 75% of healthcare professionals find their workload unsustainable. Additionally, 77% reported that their colleagues are experiencing burnout, and nearly half agreed that their peers are considering leaving the field. While pharma and life sciences alone cannot solve the problem, brands should aim to alleviate pressure by ensuring effective communication with HCPs. eDetailing represents one of the strategies to pivot towards addressing providers’ burnout and boosting engagement. In this article, the Viseven team is going to shed light on the best e-detailing software that would improve your interaction with HCPs. But before we begin, let’s briefly get into what an eDetailing software is. What is eDetailing Platform? A pharmaceutical eDetailing platform refers to software that allows sales rep to deliver product information in an engaging and efficient way. Instead of relying on conventional brochures, pharmaceutical companies can opt for eDetailing platforms to demonstrate interactive presentations, data, and videos on laptops or tablets. Remote detailing solutions let HCPs meet medical representatives (MedReps) online, while self-detailing tools enables them to review materials on their own schedule, fitting learning into their busy day. Benefits of e-Detailing Platforms Before we move forward, let’s provide some incentives to keep reading this article. What are the benefits eDetailing software brings to the table? Let’s explore: Saves time. A healthcare professional accesses bite-sized, on-demand information, while MedReps connect with them without travel hassles. Aligns with HCPs’ busy schedules. Remote eDetailing empowers providers to dive into presentations without getting distracted from their responsibilities. They can access information on any device, anytime, ensuring they have the latest knowledge of pharmaceutical products. Boosts engagement. eDetailing requires HCPs to take actions, whether it is clicking through graphs or taking quizzes. These actions make presentations more engaging compared to traditional sales pitches. Makes personalization possible. Each of these actions counts! Pharma harnesses this data to craft individualized presentations that resonate with each healthcare professional. Drives sales. Satisfied HCPs are more likely to remember brands and prescribe their products to patients. Ensures compliance. eDetailing solutions allow you monitor pharma reps’ activities to guarantee brand integrity and regulatory compliance. Usage of Platforms in Pharma Marketing In pharma digital marketing, eDetailing solutions translate into deeper connections with HCPs, personalized content delivery, and real-time feedback. Take one of our clients as an example. The pharma brand’s text-heavy, static eDetailers did not resonate with cardiologists, GPs, and neurologists in Ukraine. Viseven helped them transform those materials into engaging, interactive eDetailers that sparked meaningful conversations and feedback. We cut through the noise for HCPs with eWizard, our content experience platform. Our team created easy-to-digest eDetailers with a clear structure, sleek design, and interactivity components, meeting the unique HCP needs. It was a win-win scenario for everyone. Healthcare professionals benefited from personalized information to promote better patient care. The client enjoyed cost savings, wider reach, and increased engagement with HCPs. TOP eDetailing Platforms to Pay Attention to In this section, we will compare leading eDetailing platforms by highlighting their key benefits. Also, we are going to explore potential drawbacks you might not find on their websites. This comprehensive approach will help you make the best choice for your unique needs. eWizard eWizard, an advanced content experience platform by Viseven, empowers pharma brands to efficiently plan, brief, build, localize, and approve their eDetailing content. eWizard Perks: Numerous integrations. The platform integrates with solutions like IQVIA, Salesforce, and Agnitio, optimizing reporting and data flow. Content modularity. The tool lets users divide eDetailing content into small chunks or modules to recycle and adapt them for omnichannel campaigns. Localization capacities. The eWizard AI algorithms leverage past translation results stored on the brand’s memory server to accurately translate eDetailing content. Data-driven detailing. The platform offers dynamic analytics across all channels, including brand activity tracking and competitor analysis. Template library. A robust library of pre-built templates cuts time needed to create impactful eDetailers. Easy preview. Users can preview how their eDetailers will look on different devices to ensure superior user experience. eWizard Downside: Learning curve. The software is quite complex, meaning investing in training and setup might be necessary. IQVIA IQVIA offers analytics solutions for HCP engagement, content delivery, and healthcare communications, including remote detailing and self-detailing. IQVIA Perks: Focus on compliance. The pharmaceutical company narrow-focuses on security by adhering to regulations like GDPR and HIPPA. Omnichannel capabilities. IQVIA empowers users to effectively connect with their audience through multiple channels by providing not only conventional pharmaceutical detailing but video detailing and webcasts too. Advanced analytics. The brand offers in-depth analytics solutions to accurately measure return on investment and marketing campaign performance. HCP interaction made easy. Drawing notes tools, chat functionality, and real-time feedback help MedReps better explain product offerings, engaging healthcare professionals and easily communicating brand value. IQVIA Downside: Complex interface. Users may require special training sessions for easy navigation within the platform. Atkana Atkana refers to a cloud-based eDetailing solution for pharmaceutical and medical device industries. Atkana Perks: Advanced content authoring. Rather than exploiting text-heavy eDetailers, this platform offers an opportunity to craft rich, immersive customer experience with multimedia content like demos and simulations. Commitment to data security. Atkana considers customer privacy with utmost importance, ensuring data encryption while in transit and at rest. The company has a global cloud infrastructure to comply with local regulations, like China’s Personal Information Protection Law or GDPR, as well as user access audit logs documentation to protect data from prying eyes. Advanced reporting. The solution offers detailed data insights on eDetailer performance, allowing users to tweak campaigns and make them more persuasive and interesting for the audience. Atkana Downside: Cost. This eDetailing software is more expensive than many other solutions on the market, which makes it less suitable for smaller teams with basic needs. Enablr Enablr has every right to bear such a name. It (tautology warning) enables users to plan and monitor remote detailing sessions, gather HCP responses, capture call details, and much more. Enablr Perks: Easy targeting. Sales reps plan sessions based on HCP profiles and clinic details readily available in the platform. Sample request made convenient. This patient-centric eDetailing tool lets HCPs place an order from the suggested list of predefined drugs. Generative AI. Enablr relies on AI to create customized slides from PDFs, thereby saving time and effort when tailoring messaging for HCPs. Enablr Downside: The lack of single industry specialization. Enablr provides eDetailing services to three industries: pharmaceuticals, real estate, and insurance. If you require a stronger focus on life sciences, you may want to explore alternative eDetailing solutions. Shaman Shaman is a cloud-based solution that lets life sciences brands build compliant, interactive eDetailers. Shaman Perks: Do-it-yourself production. The eDetailing software empowers users to create rich, engaging eDetailers with no coding and designer skills. Shaman automates many eDetailing-related tasks, like content creation, document linking, and HTML creation, giving teams a chance to focus more on creative work. Modular content. Users can repurpose the existing content modules across different channels and markets. Translation automation. Its machine learning algorithms help clients translate content into more than 100 languages – in only a couple of minutes. Personalization during every call. Shaman offers complementary functionalities, like slide selections and mini brand stories, to tailor messages during the calls. Shaman Downside: Limited functionality. Compared to more complex eDetailing tools, Shaman does not offer such features as multichannel engagement, advanced reporting or detailed analytics. Platforce Pulse Platforce refers to a CRM pharma marketing innovation targeting pharmaceutical and medical device brands. Platforce Pulse provides users with enhanced eDetailing capabilities. Platforce Pulse Perks: Real-time KPIs. Clients can gather engagement metrics during an eDetailer presentation to understand what is working and what is not. User-friendly data visualization. Collected data can be readily visualized to make insights into HCPs’ interactions understandable and shareable. Smart follow-up. Whenever HCPs interact with presentations, clients get notified to send follow-up emails to keep the conversations going. Offline access. With Platforce Pulse, users access content even offline. This ensures uninterrupted eDetailing, which is particularly useful in regions with limited internet connectivity. Platforce Pulse Downside: The lack of advanced analytics. Platforce Pulse offers no in-depth analytics capabilities, compared to the full Platforce platform. Summing Up When you are deciding on an eDetailing platform, it is increasingly important to take into account your specific business needs, the size of your team, and the resources available. If you find yourself with a wealth of existing content waiting to be repurposed, planning to implement an omnichannel pharma marketing strategy while closely tracking campaign performance using advanced tools, and requiring various integrations, then eWizard could be the smart choice for you. Our team is committed to delivering aesthetically appealing, user-friendly, and resonating eDetailers, including self-detailing and remote edetailing solutions. With eWizard’s wide range of pre-built templates and intuitive tools, pharma brands can build presentations without comprehensive coding and design skills. Want to craft impactful eDetailers at scale without any hiccups? Contact us today and we will get back to you as soon as possible.
How to Get 300 Website Subscribers in 30 Days by Setting up Omnichannel Customer Journeys Posted on February 26, 2024November 7, 2024 by Andrii Nikulin The Viseven team has gone through plenty of unique cases where an omnichannel customer journey would be a brand new HCP engagement practice in the pharma market. A top 50 pharma enterprise from France addressed Viseven to solve a problem that has become widespread in the transforming digital world. The challenge was to increase the number of registrations to a new web portal section for cardiologists using existing audience demographics which comprises 4.847 healthcare professionals. This omnichannel marketing case study unveils the benefits of using automation technology and explains how to implement a subscription strategy that would become an impulse for boosting sales and ROI. The Main Goals After creating and launching a new section of the website, our client could not reach success and attract the desired amount of new users. Our objectives were to: create the customer journey that includes several branches for multiple customer experience scenarios produce content of diverse types and for a few promotional campaigns launch subsequent campaigns to encourage 300 visitors to subscribe to the website The Main Challenges When examining the possible solution strategies for the case and considering the circumstances in the pharma industry, we had to: break down a stereotype of websites as online resources that contain solely promotional materials engage with HCPs using a modified channel mix to introduce a new section of the client’s web portal The Solution After analyzing the target database account data and customers’ previous behavior, we decided to take advantage of a marketing automation platform and its features that allowed us to: use email and SMS as two main channels for pharma customer engagement reserve social media as an extra channel for possible scaling Final Results and Achievements Within a two-week marketing campaign, the Viseven team created an impact on the future of the company and reached several key points: 98% goal attainment 196 new registrations 3x registration boost of potential customers Fill in the form below to get this pharma omnichannel case study straight to your inbox.
How Digital Content Factory helped our client scale content creation Posted on January 22, 2024November 15, 2024 by Andrii Nikulin Because of the Covid pandemic, there has been a tremendous global shift to digital practically overnight. Content marketing was not an exception, and the pharmaceutical and life science companies that were reluctant to adapt to this change suddenly found themselves on the line. Our client reached out to us to streamline their content delivery in order to stay competitive in this new reality. Client A Belgium-based biotechnology company specializing in the development and commercialization of innovative drugs. Project coverage The solution was launched globally in 2021 and subsequently distributed across all ten markets of the client. Backstory The biotechnology company wanted to standardize their content delivery process. They aimed to produce engaging and relevant content at scale, while reducing time-to-market and operational costs. To achieve these goals, they initiated a Request for Proposal (RFP) for a content factory (CF). Viseven emerged as the winner among all participants. Challenge Our client needed to gain a competitive edge in new markets where customers already had trust in local biotechnology companies. Our team had to launch persuasive content campaigns that would entice HCPs to consider changing their partners. Solution Viseven helped the client to build a CF to produce personalized, meaningful content on a large scale. We used the modular approach to shrink content production costs, ensure message consistency, and accelerate the medical legal regulatory (MLR) process. To effectively connect with the target audience, we strategically used multiple channels, such as eDetailers, emails, landing pages, and banners. Tech stack: CRM and CLM – Veeva CRM & CLM Approval – Veeva Vault PromoMats Reporting – Veeva CRM MyInsights Marketing automation – Salesforce Marketing Cloud Web – Adobe Experience Manager Value: The client standardized the content creation process, speeding up time-to-market and eliminating errors with pre-tested templates. The number of content distribution channels has been expanded from two to five, resulting in a more extensive reach and deeper engagement. The client connected all channels into a single ecosystem, ensuring consistent messaging. The stakeholders reported a high satisfaction rate, giving 4.9 stars out of 5. The peak volume of requests jumped from a modest 28 in 2022 to an impressive 217 in 2023.
Viseven’s Year in the Spotlight Posted on December 29, 2023February 4, 2025 by Andrii Nikulin The end of the year is the perfect time to press the pause button and play back the last twelve months. According to James Clear, the productivity expert and author of the bestselling book Atomic Habits, this is the time to slow down for a moment and ask yourself: “Are my choices helping me live the life I want to live?” In the corporate world, conducting a year-in-review is about zooming out and assessing whether a business is on the right track and moving at the desired pace. Reflecting on the progress made and milestones achieved gives us the opportunity to celebrate our wins and stretch our strengths even more in the future, which is truly one of the best gifts to ourselves. Without further ado, let’s check out the Viseven’s journey this year and set the stage for an even more successful ride ahead. Viseven office opening in Poland March 31st filled the professional calendars of Viseveners in Poland. We had an incredible office opening in Poznan – a celebration that brought together our twenty colleagues from Poland and Ukraine. It was an amazing opportunity for the team to unwind and connect beyond the confines of virtual communication in Teams’ chats. We started off with playing ice-breaking games, sharing fascinating stories, and indulging in delicious national foods. The highlight of the party was our CEO, Nataliya Andreychuk, taking a swing at a piñata and unleashing a shower of surprises for everyone. The firework cake and champagne rounded out the perfect celebration picture. The Excellence in Customer Service Award Customer service either makes or breaks brand loyalty – whether through speed, experience, or convenience. Consistently delivering superior services keeps clients coming back again and again. The Excellence in Customer Service Award celebrates leaders who deliver digital solutions and services with customers in mind. Nataliya Andreychuk is the name to remember when it comes to white-glove customer service. Viseven is a company that puts the customer first, every step of the way. For over a decade, under Nataliya Andreychuk’s guidance, Viseven has been supporting pharmaceutical companies in providing engaging content that speaks directly to the target audience. “I am truly honored to receive this award. At Viseven we have always been directed toward bringing high-quality and reliable products to meet the customers’ diverse marketing demands. This award is a testament to the hard work and dedication of our entire team, which I’m proud to lead,” says Nataliya. ISO/IEC 27001 recertification For many people, ISO/IEC 27001 might sound like a jumble of numbers and letters. But for us, having that acronym on our list of accomplishments for the year is solid proof of the effort we have put into keeping our information security management system top-notch. ISO/IEC 27001 is an international standard showing that we have got the right measures in place to handle data security risks according to global best practices and principles. Viseven has successfully passed recertification for the fourth consecutive time. Once again, we demonstrate that data security is the core of our corporate culture and a crucial factor in collaboration with our clients. Viseven and SpotMe strategic partnership This year, Viseven entered a partnership with SpotMe, the event platform designed for high-touch enterprises to host events. Through this partnership, life sciences companies now can create engaging pharmaceutical events with healthcare providers (HCPs), such as arranging high-profile speaker series for more than 500 invitees and organizing eCongress with more than 200 participants. Olivier Aubert, Business Development and Partnerships Director at SpotMe, is deeply convinced that the key to HCP engagement lies in making all interactions easy. SpotMe ensures frictionless invitation, registration, and attendance. In an age where data is the new gold, the platform gathers comprehensive information post-event, including reactions, participant details, and questions raised, to develop a more comprehensive omnichannel approach. This data also helps companies get started by inviting the right people to the right event. Recognizing that genuine engagement begins well before the event, our partnership with SpotMe enables our clients to connect with the audience that actively seeks that kind of interaction. Launch of “7 Minutes with Viseven” podcast Viseven kicked off a series of podcasts featuring Volodymyr Frydel, Talent Development Manager, engaging in conversations with guests about our company’s core values – passion, agility, curiosity, and empathy (PACE). As the name suggests, over seven minutes, our team members had the chance to delve into their personal perspectives on these values. This approach allowed us to understand our employees not only as professionals but also as individuals who resonate with our corporate culture. 14th anniversary In 2023, we marked Viseven’s 14th anniversary with a twist! Instead of the usual cake, we embraced a healthy initiative – a collective run of 14 kilometers, symbolizing each year in business. Participants hit the pavement outdoors or hopped on the treadmill indoors to come together in the teamwork spirit. Everyone was awarded a special commemorative medal, and the fastest runner took home an extra surprise. Along the way, employees captured moments with photos to cherish and share on social media. Exchanging energy and enthusiasm through this initiative was our way of expressing gratitude for everyone who had been a part of our amazing company and industry at large. Recognition in the Tech Investors Guide It is no secret that investors seek reliable evidence before pouring their money into any venture, and documents shared by Ministries hold significant value in this regard. The Ministry of Digital Transformation of Ukraine has shared a document featuring the most prominent and promising tech companies worthy of investment. Viseven secured a position on the list twice — as a Top MarTech company and a Top Service company. In fact, our company was the only business included twice – a tremendous achievement for our entire team. This accomplishment served as motivation for us to move forward with even greater dedication and perseverance. Check the full list by following this link: IT Ukraine Association launches an online version of the Incredible Tech catalogue – Асоціація “IT Ukraine” 10th anniversary of Viseven’s eWizard October 23rd was a big date for our crew! We were happy to celebrate the tenth birthday of eWizard, an advanced content experience platform revolutionizing pharma marketing strategies. We started out as a small team of enthusiasts driven by the desire to foster transformation in the industry. Fast forward to today, eWizard brings together 17 dedicated teams and boasts 120 professionals on board. We sat down with Roman Vasylenko, the brains behind eWizard and our CTO, to chat about the inspirations, challenges, successes, and even some funny stories along the way. This exclusive piece is a must-read not only for pharma marketers or loyal eWizard users but all leaders out there hungry to absorb Roman’s infectious energy, wisdom, and innovative mindset. Hit the link for the full lowdown: https://www.linkedin.com/pulse/ewizards-decade-review-through-10-questions-roman-vasylenko-viseven New Viseven brand identity “Nothing is constant but change,” Heraclitus once said, emphasizing the inevitability of transformations. While Greek philosophers may not have known much about business development or brand communications, this quote is still relevant nowadays, and our company’s evolution is a testament to this. This year, the Viseven company has given its brand identity a refresh to showcase our commitment to staying at the forefront of the latest industry advancements. The new logo is full of meaning, representing the number 7, the part of the company’s name, and an upward-pointing arrow. The redesigned look symbolizes the company’s dedication to ongoing growth, technological innovation, and expertise. “Our company is growing and evolving. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity. I like to think of it as a fresh pair of wings propelling Viseven to new heights,” comments Yuliya Sotska, Chief Brand & Communications Officer at Viseven. Digital Marketing Award at the Go Global Awards Go Global Awards is the platform for innovative companies eager to extend their reach, build strategic alliances, and establish a strong presence in the international marketplace. In 2023, Rhode Island, USA, brought together incredible businesses from around the globe to celebrate their outstanding achievements and leadership. Viseven, represented by Maksym Savenko, our AD Lead, received the Digital Marketing Award, recognition for many years of creativity, customer-focused service, and hard work from our entire team. Nataliya Andreychuk shares her cancer survivor story In October, during Breast Cancer Awareness Month, Nataliya Andreychuk, CEO at Viseven, revealed her battle with the disease for the first time. Five years after overcoming cancer, she felt ready to share the invaluable lessons from her struggle and inspire others who confront the same challenge. Nataliya is now convinced that her personal story has reinforced her professional commitment to saving lives by improving communication. Her journey has underscored the crucial role that timely, up-to-date, and reliable information plays in a patient’s clinical outcomes. Viseven at global pharma, tech, and marketing events In 2023, our team did a lot of traveling to attend major events that push the industry boundaries and build partnerships. Nataliya Andreychuk was a panelist at Reuters Pharma, NEXT Pharma Summit, Digital Pharma East, 4th Annual CX Management for Life Science, and NEXT Pharma CX & Engagement as well as a speaker at 4th Annual Pharma AI Summit. Yuliya Sotska, Chief Brand and Communications Officer, was a panelist at Dublin Tech Summit and moderated discussions at Collision and Web Summit. Oksana Matvienko, Regional Director, spoke at PHARMA CX SUMMIT and PANAGORA PHARMA CX TECH SUMMIT. Olena Volkova, Regional Director, presented Viseven at Reuters Pharma, NEXT Pharma Summit, 4th Annual Pharma AI Summit, GIANT Health. As the year (and this Viseven’s overview article) comes to a close, we want to thank our clients and partners for placing trust in us. The Viseven team feels motivated and inspired as never to build upon these accomplishments in the coming year 2024.
Viseven’s Success Recognized on the Everest Group PEAK Matrix® Posted on December 1, 2023November 15, 2024 by Andrii Nikulin Viseven, a leading player in the pharmaceutical marketing industry, has been featured on the PEAK Matrix 2023 by Everest Group, reaffirming its position as a major contender in the next-generation customer engagement platforms for life sciences. The Everest Group PEAK Matrix is a prestigious industry benchmark that showcases and positions world-class service providers and technology vendors within specific sectors. The assessment framework implemented by Everest Group adopts an unbiased and evidence-based methodology by analyzing vendors’ operational activity and deals information. Everest Group refines these results by considering buyer interactions, vendor briefings, and market experience, providing potential clients with a bird-eye view of a company’s standing within the industry. The matrix comprises 23 innovative companies, categorized as aspirants, major contenders, and leaders based on their market impact as well as vision and capability. Chunky Satija, Vice President at Everest Group, asserts that the PEAK Matrix has encompassed pharmaceutical MarTech companies switching from a CRM-focused mindset to a customer experience (CX) approach: those that are driven by the goal of delivering innovative CX-centric solutions that facilitate content management, optimize channel engagement, and bolster commercial learning and training initiatives. Viseven’s inclusion in the space of advanced solutions for pharmaceutical brands is a merit of its dedication to providing industry-specific tools for modular content management. By equipping its clients with the ability to create personalized, bite-sized content at a large scale, the MarTech provider empowers them to experience the benefits of authentic omnichannel engagements. Viseven offers a comprehensive suite of life sciences-focused content management solution that houses next-generation features such as dynamic content templates, AI-assisted content creation, and content localization with modular and flexible implementation options, through its eWizard platform. Clients appreciate the out-of-the-box integrations offered, its flexibility to incorporate client-specific requirements, and robust support services ecosystem. This has helped position it as a Major Contender in Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix Assessment 2023. Chunky Satija points out. Apart from allocating vendors’ specific positions on the matrix, Everest Group provides a detailed analysis and commentary to assist clients in finding providers based on their business needs. To access the complete document containing the PEAK Matrix research, simply fill out the form below and download it.
