Blog
August 24, 2022
For most businesses, a global marketing strategy is an ultimate dream. Before entering the global market and becoming world-famous, each top brand name like McDonald’s, Volkswagen, …
August 8, 2022
Do you remember when sales reps had face-to-face visits and cold phone calls with physicians and other HCPs? In the pharmaceutical industry and healthcare, detailing was …
July 29, 2022
Email is one of the core channels for building and developing communication between pharma brands, patients, and HCPs. As a marketing tool, email allows delivering well-targeted …
July 26, 2022
Apart from high-quality care, personalization, and transparency, patients are eager to have more control over their time and day-to-day health activities with easy access to accurate …
July 20, 2022
An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
July 12, 2022
Content is king. Probably, you’ve heard these three words many times. But only a few know that it’s the title of Bill Gates’ essay published on …
June 23, 2022
The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any industry …
June 17, 2022
By this moment, four months of full-scale conquest war of Russia against Ukraine feel like a single day, and this day feels like years have gone by. Thousands of people have died, millions have been displaced, and tens of millions had to seek refugee elsewhere. Among these millions are Viseven staff. Our colleagues are also on the battlefields defending their motherland.
June 14, 2022
Once there’s an inquiry about how to improve pharmaceutical sales representatives’ performance, there’s a need to ask a simple question: “What does it mean to be …
June 10, 2022
There are tasks we, humans, can perform well with our eyes closed. Managing a successful multichannel customer engagement strategy is not on that list. Not seeing …
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