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July 26, 2022

The Beginner’s Guide to Mobile Healthcare Applications

Apart from high-quality care, personalization, and transparency, patients are eager to have more control over their time and day-to-day health activities with easy access to accurate
July 20, 2022

HCP Segmentation with Omnichannel Pharma Strategy 

An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
July 12, 2022

Medical Content: The Most Vital Channels in Omnichannel

Content is king. Probably, you’ve heard these three words many times. But only a few know that it’s the title of Bill Gates’ essay published on
June 23, 2022

Top Commercial Benefits of Modular Approach

The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any industry
June 17, 2022

The War In Ukraine is a Global Crisis, Not a Ukraine-Only Crisis

By this moment, four months of full-scale conquest war of Russia against Ukraine feel like a single day, and this day feels like years have gone by. Thousands of people have died, millions have been displaced, and tens of millions had to seek refugee elsewhere. Among these millions are Viseven staff. Our colleagues are also on the battlefields defending their motherland.
June 14, 2022

7 Ways to Boost Medical Reps Productivity & Maximize Sales Force Effectiveness

Once there’s an inquiry about how to improve pharmaceutical sales representatives’ performance, there’s a need to ask a simple question: “What does it mean to be
June 10, 2022

Veeva MyInsights: Where is the value of data?

There are tasks we, humans, can perform well with our eyes closed. Managing a successful multichannel customer engagement strategy is not on that list. Not seeing
May 16, 2022

Viseven and Next Pharma Partnership Announcement

Viseven is happy to share its latest business venture – a partnership with NEXT. The two companies join forces to positively impact the future of the
May 11, 2022

24/7 Content Factory: Center of Excellence in India  

We are proud to announce the development of our latest business venture – a brand new Center of Excellence which is much more than just a
May 4, 2022

How to Solve MLR Hurdles with a Modular Approach

Find out about the main pain points of MLR approval process and how you can fix and make these actions predictable and faster

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