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November 22, 2021

Using omnichannel approach to achieve better HCP engagement: how does it work?

The pharmaceutical industry has talked about improving communication with HCPs for decades. While even several years ago, “closing the loop” was routinely equaled to traditional rep
October 20, 2021

How to increase the coverage of healthcare professionals with omnichannel marketing approach

The way of reaching and targeting healthcare professionals and patients is transforming; it is mostly linked to the changing nature of their behaviors, preferences, and priorities.
September 1, 2021

eWizard Auto-Tagging for Content Operating Excellence Across Brands and Markets

None of our habits happened overnight, and almost none of them stay with us unaltered during our lifespan. This same postulate pertains to content experience. The
August 12, 2021

Balancing the World of Innovation: Stay True to the Product with Medical Experts

The Great Digital Transformation has brought pharma into the place where often it remains only to guess what is behind words about another big transformation, dramatic
July 30, 2021

eLearning for Pharma: Digital Transformation Requires In-house Talents

A sharp surge of innovations in the pharmaceutical industry has created an environment where new tools and models of work appear every day, making difficult pharma
May 31, 2021

AMP Emails in Pharma – How and Where to Use

Have you ever thought about how great it would be if we could insert interactive elements into a regular static booklet? Carousels, buttons, videos, gifs, animations…
May 18, 2021

Ensuring Data Security and Compliance in Pharma’s Digital Transformation

Quicker than a storm, a pandemic has left us in a black hole of confusion and uncertainty. On this matter, pharma could be compared to a
May 13, 2021

What the pharmaceutical industry can gain from digital B2B strategies (based on Forrester’s report)

Now let’s look inside the report and think about what this could mean for the pharma industry in the long run… The fast-growing e-commerce became our natural
May 6, 2021

The Horizons of Omnichannel Excellence in Life Sciences

COVID-19 has shaped a new type of customer. In retail, we have greatly changed our buying habits, evolving from a customer who opt in-store purchases to a customer
April 23, 2021

Modular content: Pivot Your Content Strategy on the Fly

The path of omnichannel in pharma has its twists and turns. However, this approach has turned into a daily routine of those who’s committed to delivering

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