Blog
November 17, 2022
The most anticipated digital event of fall: how it was and what we learned
November 9, 2022
The drug industry is highly regulated, and its products and offerings have far-reaching impacts on the public’s health and well-being. From the ideation stage to the …
November 3, 2022
The latest news and insights from the top digital pharma events.
October 26, 2022
Over the past couple of years, there have been many pharma company challenges. The global pandemic created an unprecedented demand for vaccines, shut down many clinical …
September 22, 2022
Targeted and automated email campaigns are still one of the most honored sources of marketing that brings real value to HCP engagement for the last decade. …
August 24, 2022
For most businesses, a global marketing strategy is an ultimate dream. Before entering the global market and becoming world-famous, each top brand name like McDonald’s, Volkswagen, …
August 8, 2022
Do you remember when sales reps had face-to-face visits and cold phone calls with physicians and other HCPs? In the pharmaceutical industry and healthcare, detailing was …
July 29, 2022
Email is one of the core channels for building and developing communication between pharma brands, patients, and HCPs. As a marketing tool, email allows delivering well-targeted …
July 26, 2022
Apart from high-quality care, personalization, and transparency, patients are eager to have more control over their time and day-to-day health activities with easy access to accurate …
July 20, 2022
An omnichannel strategy requires proper target audience segmentation to run, and pharma marketing is no exception. The issue here is pharma marketing has its own traditions and is unlike anything else – so you cannot simply copy paste best practices from other industries and hope they will work out. In this article, we will look at what segmentation really is for omnichannel strategists, and how to reconcile the innovative takes with what life sciences are doing now.
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