Multichannel journey through 2018 has been long and versatile, and the places it’s taken us this time are truly astonishing. But you must have noticed it as well: something’s different about multichannel content this year, but just can’t pin it down what exactly? We’re here for that.

When was the last time pharma marketing could afford just promoting a product? Multichannel communication, customer centricity, HCP engagement and education… think batches and bundles of digital content that is supposed to bring that value to the audience. How to ensure the projects on its creation are successful?

The term “creativity” isn’t meant to simply exist or be a “side effect” of your strategy, but vice versa – it should become the essence. As pharma is well and truly “within” digital era why not to add a portion of creativity as a supplement to make your marketing strategy thrive.

So you are in charge of engaging gastroenterologists with your brand? This area is a big deal. Not just because of the responsibility that comes with treating conditions like IBD – but also because these specialists have their own requirements.

If you’re about to write off the email channel from your physician engagement strategies – hang on there! We hope that newest legal compliance requirements have not stopped you from sending newsletters and connecting with your physician audience. Although we are living in post-GDPR world, email still remains the most used channel in pharma+HCP communication chain.