Experts discuss every trick in the pharma eDetailing book to look at how a handful of points secure 80% higher HCP engagement – in our free webinar recording.

Mobile apps have already proved to be a great mediator within the tricky structure of communication between pharma, healthcare professionals and patients. So how can a pharma marketer seamlessly join the mobile channel into their engagement strategies? Some background know-how will definitely not hurt here.

In order to thrive in the age of digital transformation, pharma marketers should think thoroughly how to sustain that connection within the pharma/HCPs/patients triangle. Let’s see, among the channels (email marketing, social media networks, etc.) websites are on top of that digital marketing pyramid.

As life sciences are rethinking the concept of multichannel content in order to be closer to the audience, the world of pharma communications is never going to be the same anymore. Welcome the new reality some have already dubbed “connected content” or Multichannel 2.0…

The role of pharma representatives is still crucial. First and foremost, because reps are playing the role of “linking” a brand message to healthcare providers in person. However, sales force might lack confidence, deep expertise or simply possess data of less quality.