The term “creativity” isn’t meant to simply exist or be a “side effect” of your strategy, but vice versa – it should become the essence. As pharma is well and truly “within” digital era why not to add a portion of creativity as a supplement to make your marketing strategy thrive.

So you are in charge of engaging gastroenterologists with your brand? This area is a big deal. Not just because of the responsibility that comes with treating conditions like IBD – but also because these specialists have their own requirements.

If you’re about to write off the email channel from your physician engagement strategies – hang on there! We hope that newest legal compliance requirements have not stopped you from sending newsletters and connecting with your physician audience. Although we are living in post-GDPR world, email still remains the most used channel in pharma+HCP communication chain.

Why does multichannel implementation matter in terms of keeping brand consistency? The right answer is value. It’s exactly what the customers are seeking the most. Moreover, it definitely should be provided through your brand.

So for a number of reasons, your old Content Management System (CMS) turned out to be a production-killer, an energy-waster or even both. So you made this plausible decision – moving on to a different one, a seamless interactive work-of-tech-art. Easier said then done – there are a couple of things you always have to consider.