The role of pharma representatives is still crucial. First and foremost, because reps are playing the role of “linking” a brand message to healthcare providers in person. However, sales force might lack confidence, deep expertise or simply possess data of less quality.

What is it like to deliver your storytelling to HCPs in the best way possible? In a nutshell, just creating an eDetailer does not necessarily mean it will work the way it was supposed to. With a limitless amount of communication channels to choose, don’t miss the Chance to increase your visual aids’ quality to the maximum level of effectiveness.

Multichannel journey through 2018 has been long and versatile, and the places it’s taken us this time are truly astonishing. But you must have noticed it as well: something’s different about multichannel content this year, but just can’t pin it down what exactly? We’re here for that.

When was the last time pharma marketing could afford just promoting a product? Multichannel communication, customer centricity, HCP engagement and education… think batches and bundles of digital content that is supposed to bring that value to the audience. How to ensure the projects on its creation are successful?

The term “creativity” isn’t meant to simply exist or be a “side effect” of your strategy, but vice versa – it should become the essence. As pharma is well and truly “within” digital era why not to add a portion of creativity as a supplement to make your marketing strategy thrive.