In order to thrive in the age of digital transformation, pharma marketers should think thoroughly how to sustain that connection within the pharma/HCPs/patients triangle. Let’s see, among the channels (email marketing, social media networks, etc.) websites are on top of that digital marketing pyramid.

As life sciences are rethinking the concept of multichannel content in order to be closer to the audience, the world of pharma communications is never going to be the same anymore. Welcome the new reality some have already dubbed “connected content” or Multichannel 2.0…

The role of pharma representatives is still crucial. First and foremost, because reps are playing the role of “linking” a brand message to healthcare providers in person. However, sales force might lack confidence, deep expertise or simply possess data of less quality.

What is it like to deliver your storytelling to HCPs in the best way possible? In a nutshell, just creating an eDetailer does not necessarily mean it will work the way it was supposed to. With a limitless amount of communication channels to choose, don’t miss the Chance to increase your visual aids’ quality to the maximum level of effectiveness.

Multichannel journey through 2018 has been long and versatile, and the places it’s taken us this time are truly astonishing. But you must have noticed it as well: something’s different about multichannel content this year, but just can’t pin it down what exactly? We’re here for that.