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Congresses are a rare occasion of when HCPs have the time and intent to listen. HCPs come there to learn about the latest research, listen to and solve real cases, and talk to peers. Outside of the pharma congress walls, the HCP access is oftentimes much thinner. As an example, in oncology, only about 32% […]
Pharma marketing and medical teams are constantly pressured to deliver more. More content, more results, more leads. Under such heavy pressure, it is often hard to not get lost and burned out. And it does not just stop there: there is always demand for AI talent in pharma, and teams are often also pushed to […]
In the fast-paced world of pharma, having a billion-dollar idea is not enough. No matter how brilliant your ideas are, there is much more to it than devising a great strategy. If you are ready to take your strategies to the next level, we have just the right masterclass for you, brought by Cecilia Baeza-Castro, […]
Digital transformation is not just about bringing in new tools to make your organization more efficient. It is a much bigger process that involves creating a customer-first culture and rethinking processes across the board. In our latest webinar, we had: Our team shared their ideas on how pharma can reshape digital experiences in 2025. […]
Did you know that you can significantly reduce content creation time while delivering highly personalized digital experiences in the pharma industry? At Building Pharma Digital Experiences with AEM, Oksana Matviienko, Regional Director at Viseven, will demonstrate how to leverage modular content and AEM to streamline your digital strategy, delivering consistent, compliant, and engaging experiences across all channels. […]
Learn How to Master Digital HCP Engagement Declining HCP engagement rates. Content saturation. Complex regulatory requirements. Regional market differences. The challenges of digital engagement in pharma have never been more daunting. As healthcare professionals become increasingly selective about their digital interactions, pharmaceutical companies face a critical question: How do you create meaningful engagement that scales globally while remaining […]
As social media’s influence in healthcare grows, life sciences brands can’t rely on key opinion leaders (KOLs) alone to share medical knowledge. Their reach is mostly professional, the pace is slow, and there’s little room for two-way conversation with the audience. People trust people they recognize, even if that relationship exists only online. When pharma […]
By automating core email production workflows, pharma marketers can spend less time on manual tasks and more time brainstorming fresh ideas and experimenting with new engagement approaches. It would be hypocritical for us to offer a content authoring platform without using it ourselves. Although eWizard is designed for life sciences teams, we also use it […]
Being on page one isn’t the ultimate win anymore. The new priority is being cited by AI as a credible source. Today, people ask precise questions, and AI systems return complete answers by synthesizing content from many sources. The search journey often ends there without visiting the actual source website. Last year, nearly 60% of […]
