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Develop and enable adaptable pharma and life sciences marketing content.
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Harness the Power of AI in Pharma: A Transformative Webinar Unlock the AI potential in the pharmaceutical industry with our upcoming webinar. We’ll dive into the benefits, challenges, and real-world applications of AI that are moving the needle in the industry. Key Takeaways: Join us and learn to leverage AI for success in the pharmaceutical industry. This […]
Our upcoming webinar, titled “Executing a Global Omnichannel Strategy at a Local Level”, will delve into the best practices and techniques essential for implementing a successful Global Omnichannel Strategy. During this webinar, you will: Gain valuable insights into Omnichannel principles from pharmaceutical experts and global industry leaders. Discover how to implement global strategies at a local level. […]
What you will learn Discover the evolution of modular content in pharma, from early successes and pitfalls to the transformative strategies driving the industry forward. Gain actionable insights to future-proof your content strategy, maximize efficiency, and deliver impactful messaging. The roots of modular: successes and stumbles Modular transformation: how the concept is evolving Lessons for the future: […]
Join us on May 2, 2024 at 4 PM CET/ 10 AM EST for an exploration of patient apps and HCP portals. Discover how to build solutions that streamline healthcare delivery, boost patient involvement, and benefit your company! Webinar Sections The biggest challenges for Pharma, patients and HCP communications: security, compliance, and technologiesBuilding stronger patient relationships & […]
What you will learn Watch Recording Now By opening accessible data, pharmaceutical marketers can leverage the power of digital interactions with HCPs and build a big picture of the impact on brand loyalty.To understand how to execute end-to-end omnichannel campaigns, join us on April 25 at 4 PM CET / 10 AM EST for our […]
In this exclusive online event, we’ll dissect key findings from our comprehensive guide that explores groundbreaking developments in the industry. Here’s what you can expect to learn: Secure your spot: Must-attend for healthcare R&D, marketing, and many other specialists As the pharmaceutical industry hurtles toward a future shaped by technological innovation and changing consumer behavior, staying ahead […]
One of the six main reasons why drug launches don’t meet forecasted expectations during the first year is low prioritization and resource allocation — 24% of launches fall under this category (and the estimate is on the low side). What does this mean exactly? It means that the sales deployment was lacking, support programs weren’t […]
Pharma marketers thrive when their tools are few, connected, and designed for the industry. Too many tools cause friction and make work feel like, in Jane Austen’s words, “a quick succession of busy nothings.” That means more onboarding, more switching, and more headaches with integrations. Here are the essentials that keep your team focused and […]
Closed loop marketing, aka CLM, is not revolutionary by any means. It’s been long-established since at least the early 2010s, and became one of the foundational models of today’s digital marketing, be it retail, B2B, or life sciences. CLM is often described as a simple, elegant cycle: just collect data, analyze performance, optimize messaging, and […]
