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Our upcoming webinar is dedicated to a very specific yet, not less exciting topic – we will discuss the latest MarTech technologies within the context of an Asia-Pacific region. The online event will bring together some of Viseven’s top executives and leading regional APAC experts on November 17, 2022, at 10:30 AM CET / 15:00 […]
We are very excited to see you join us for an upcoming webinar dedicated to the modular content approach and its business advantages. Pharmaceutical companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its message to the end user, it becomes a number one priority to […]
It is no secret that pharma continues to face many issues when it comes to new approaches to HCP engagement. To date, face-to-face visits have been the priority, but digitalization is gradually pushing them onto the sidelines. This movement from multichannel to omnichannel approach within pharma, life sciences, and healthcare is a process that results […]
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system. The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. Themes of the discussion:
Being on page one isn’t the ultimate win anymore. The new priority is being cited by AI as a credible source. Today, people ask precise questions, and AI systems return complete answers by synthesizing content from many sources. The search journey often ends there without visiting the actual source website. Last year, nearly 60% of […]
In this day and age, healthcare decisions are oftentimes shaped by digital experiences. Think remote consultations, interactive education tools, reviewing test results, and scheduling appointments. For clinicians, the challenging part is making complex information clear enough to use in real practice, especially under constant time pressure. That’s why immersive technologies like virtual and augmented reality […]
Every healthcare organization, regardless of its size, must find ways to attract new patients and promote its products and services. There are so many strategies and tactics for selling products and services that it becomes easy to get lost in the many approaches to healthcare marketing initiatives. This is why having a solid healthcare marketing […]
