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Adopt a future-proof holistic approach to content strategy.
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Develop and enable adaptable pharma and life sciences marketing content.
Enable format-free marketing with content management platform.
End-to-end platform for content validation and sales force readiness.
AI-powered congress engagement coordinator.
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Today, marketing professionals constantly look for new ways to make the client experience more personalized. Simultaneously, marketers and content creators experience an immediate need for more advanced methods allowing more intuitive, structured production and new solutions that will help reduce human labor time by employing subtle semantic-based tagging and AI-based automation. But do all the marketers […]
Today Omnichannel approach helps pharma and life sciences marketers build sustainable and effective communication with clients. However, many are still struggling to get into it for one or another reason – opposition to change, underestimation of its benefits, or, most frequently, lack of competent provisions on how to implement it in your pharma company. That’s […]
Our upcoming webinar is dedicated to a very specific yet, not less exciting topic – we will discuss the latest MarTech technologies within the context of an Asia-Pacific region. The online event will bring together some of Viseven’s top executives and leading regional APAC experts on November 17, 2022, at 10:30 AM CET / 15:00 […]
We are very excited to see you join us for an upcoming webinar dedicated to the modular content approach and its business advantages. Pharmaceutical companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its message to the end user, it becomes a number one priority to […]
It is no secret that pharma continues to face many issues when it comes to new approaches to HCP engagement. To date, face-to-face visits have been the priority, but digitalization is gradually pushing them onto the sidelines. This movement from multichannel to omnichannel approach within pharma, life sciences, and healthcare is a process that results […]
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system. The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. Themes of the discussion:
Year after year, the demand for content reaches new levels, and it becomes increasingly easier to produce more content, thanks to generative AI. In pharma, however, companies must move beyond simply trying to increase the volume of content. The growing complexity of demand, along with regulatory requirements and omnichannel expectations, requires more advanced solutions than […]
None of our habits developed overnight, and almost none of them stay unaltered throughout our lives. This same postulate pertains to content experience. The way we used to consume content just a decade ago is no longer the same. Hardly anyone can now imagine not having a smartphone at their fingertips, checking news, answering messages, […]
For years, our sales teams at Viseven actively participated in a slew of tech and pharma congresses. These events always create invaluable opportunities for us, but behind the scenes, preparation for engagement can take a toll on the team. Think about it: you have dozens of interactions during a few days. You need to remember […]