Start your digital transformation journey now

case-study

eDetailing: Creative Content that Works

edetailing pharma

The content’s primary aim is to attract customers’ attention and keep them engaged to deliver some messages. Still, creating and using content correctly is vital as choosing the suitable form and delivery method. eDetailing is proven an effective channel for pharma communications and presentations, especially when you must present a complicated topic. However, it’s easy to mess up the delivery by placing a massive amount of text or complex schemes, which makes engagement difficult.  

In this case study, we show how to develop an interactive eDetailing presentation that will keep HCP attention from slipping away halfway to the finish. The material includes guidelines for content layout and various design aspects like the color spectrum, animations, and others. It will be useful for those who strive to improve the delivery of medical marketing messages via presentations and look for better and deeper HCP engagement. 

Also, you can find some eDetailing examples inside for personal experience. 

Customer and project info 

One of the top 50 pharmaceutical companies wasn’t satisfied with their eDetailing presentation materials.  In search of a better customer experience, our Client became interested in developing a presentation for a particular segment of healthcare providers.  

The target audience was cardiologists, neurologists, and GPs from Ukraine.

The channel of business message delivery was eDetailing, developed in our eDetailer app.  

Case 

Original materials developed by the company’s internal content development team were text heavy. They contained numerous descriptions full of text walls. Such content could be more practical in terms of delivering medical messages.  

Our primary task was to develop an eDetailing presentation with accurately presented information on slides without overloading the structure of the presentation, as it could spoil the whole navigation.  

Solution

We implemented various changes to the presentation’s internal content. As the overall user experience was redefined and redesigned, the information perceiving now is much more comfortable. From colors and picture placements to text representation, we optimized every content piece to be as attractive and engaging as possible. All editing was done in eWizard, as it is an excellent content authoring tool.  

Results

We developed a dynamic and carefully thought-over design for a very content-rich eDetailer in the shortest time possible. The presentation is adjusted to leave no space for false interpretation or misguidance — the navigation is clear and obvious. The presentation content is now more consistent and self-efficient, which makes it easier to explain and deliver your speech during the demonstration.  

Use the form below to request a case study and learn how the modern eDetailing platform can change the perception of content engagement! 

    Latest News
    September 14, 2023

    Pharmaceutical Procurement Strategies Overview

    The pharma sector now reconsiders its procurement process for improved efficiency, resilience, and cost optimization. Discover the innovative approaches that pharma brands employ to effectively address
    August 3, 2023

    Viseven at Pharma Xchange: Switching to Omnichannel in Korea

    The Viseven team visits South Korea to monitor the latest transformations in the pharmaceutical industry after Covid-19 and promote omnichannel marketing.
    July 26, 2023

    Viseven at Collision 2023

    The Viseven team met representatives of other companies at their booth, participated in several panels, and learned more about technology and artificial intelligence.