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Viseven, a digital transformation partner for life sciences, has just launched Lexi, an AI-powered coordinator for smarter event engagement. It was developed to help life sciences, pharma & medtech teams foster impactful engagement with attendees at life sciences events, analyze data, extract actionable insights, and personalize interactions – all in one place, while staying compliant […]
After years of shaping digital excellence in Life Sciences, eWizard and Viseven web presences now come under one roof. As an end-to-end digital commercialization partner for life sciences, Viseven naturally includes eWizard as part of its extensive portfolio of services, and this will now be reflected in the web presence of the two brands. One […]
Four years sounds like a distant future. But not for the roughly 600 pharma and biotech brands that are required to complete their CRM migration by September 2030. Once they choose a platform — Salesforce Life Sciences Cloud or Veeva Vault CRM — they may have only a couple of years left to execute the […]
CRM migration is often treated as a routine technical upgrade — swap the system, move the data, done. But in pharma, CRM plays too central a role for that framing to hold. Any CRM migration quickly becomes a serious pharma digital transformation initiative, touching HCP engagement, compliance, and operations all at once. In this article, […]
Some life sciences brands still live and die by the idea that differentiated products offered at competitive prices are what wins a deal. Branding is often treated as the cherry on top. It is nice to have a strong brand, but many believe it has little influence on whether an HCP chooses one product over […]
