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Have you ever stopped to wonder how your communication methods are shaping patient loyalty? It’s easy to assume patients will stay if the care is good — but is that enough in today’s digital world? A 2024 survey from Bandwidth revealed that nearly half of patients would consider switching healthcare providers if their communication needs […]
The big challenge for many companies today, including those in pharma, is deciding whether to go global and how to get the strategy right. Despite the push toward globalization, we do not live in a “flat world” where cultural, administrative, economic, and geographic differences disappear. Rather than treating the world as one big market, businesses […]
In recent years, fast-growing e-commerce has become our natural environment, no matter what age group we belong to, be it Gen X, Millennials, or Generation Z. Our buying experience with a sales representative or assistant might soon get outdated, while the new means of marketing and selling are taking their place in the spotlight. As […]
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