Create personalized user journeys with Omnichannel Marketing as a Service.
Leverage a suite of professional services for pharma and life sciences.
Empower your marketing operations with AI and Data.
Develop and enable adaptable pharma and life sciences marketing content.
Adopt a future-proof holistic approach to content strategy.
Enable format-free marketing with content management platform.
The innovation-powered content management platform to produce and distribute high quality digital content
Discover our story, values, and how we're making a positive impact
The Viseven team is about respect, diversity, comfortable working conditions, and equal opportunities for everyone. We explore, evolve, and adapt – together.
A leading pharmaceutical company sought to not just promote its products, but create a unique, engaging platform for the HCPs to stay informed at their own pace. They recognized the power of memorable, relevant content — however, standing out in a crowded and highly competitive industry would require an innovative approach.
Client Overview
The client is a top 10 European pharmaceutical company selling Rx and OTC products globally across multiple markets and regions. Their audiences include healthcare professionals spanning diverse specialties, languages, and cultures.
Challenges
While the company had successful product promotion strategies, they aimed to take a fresh perspective and explore new approaches. The goal was to build deeper connections with customers through content that was uniquely valuable, personalized, and inspiring rather than simply product-focused. However, delivering this tailored experience across varied segments raised complexity due to competition and regulatory hurdles.
Partnership with Viseven
The company partnered with Viseven to develop an omnichannel content strategy centered on two principles: uniqueness and accessibility. As a part of our collaboration, the viseven team too the following steps:
Impact on the Client’s Business
By taking an audience-centric approach focused on education over promotion, the pharmaceutical company achieved breakthrough engagement:
The results of our cooperation show that unique content can be the key to the hearts of consumers worldwide.
Discover how Viseven can help your organization craft unforgettable, personalized content experiences that foster customer confidence and loyalty.