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Create personalized user journeys for healthcare professionals and patients to boost prescription volumes.
Key messages are not consistent since the multiple channels do not function as integrated parts of one customer journey.
Life Sciences companies refine their customer engagement tactics, shifting from a sales rep-focused model to a holistic omnichannel marketing strategy – in which HCPs can obtain information through different marketing channels.
Using F2F visits as the core marketing touchpoint with the wrong digital channel mix might result in high cost-per-contact. In turn, it can negatively impact your business ROI.
The lack of a formalized approach and tactics on how to continuously engage the target audience (e.g., which channels to use and mix, how to track physician’s activity on a website, or turn customers back to close the deal).
Our technology expertise and omnichannel marketing prowess help you plan and guide HCP journeys and launch global campaigns that drive measurable results.
Contact us now and let us schedule a free consultation call!
Back in the 1960s, pharmaceutical products have only been tested after production. If the final product met the standards, it would be cleared for patient use. This approach remained unchanged until the 1970s when a series of incidents shook the industry. One of the most tragic was the thalidomide disaster, in which pregnant women prescribed […]
The main reason to attend pharma events is the wealth of actionable insights attendees gain to drive progress in their business and industry in general. Participants and speakers share real-world examples to back up their points, reflect on successes and failures, and suggest practical steps you can implement in the coming months or year. Beyond […]
Have you ever felt that no matter how much you optimize content creation efforts, there is no use since you either must spend a lot of money on producing content of at least decent quality or compromise on compliance to shorten the time spent on proofreading and additional checks? Well, this is a problem that […]
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