Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
We're all getting a bit tired of the words ‘remote communication’, aren't we? However, in many places it is too early to say that the restrictions on in-person visits for HCP and medical representatives might [...]
IT2020-12-01T15:55:51+00:00Monday, 14 September 2020|
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” [...]
o.ivanenko2021-08-10T14:48:02+00:00Wednesday, 24 June 2020|
Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
s.remezov2021-06-15T12:19:43+00:00Friday, 19 June 2020|
Viseven Group is happy to announce its newly acquired status as a Salesforce Consulting Partner. Having an extensive history of mutually beneficial collaboration with Salesforce.com, the entire team is proud of involvement with the world’s most recognized business platform – and looking forward to the new opportunities of bringing genuine value to our customers in life sciences. The connection and integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with Salesforce allows to elevate the benchmarks even further.
s.remezov2020-05-06T09:08:22+00:00Wednesday, 06 May 2020|
Oh no, email is not dying because of all the disruptive comm tech emerging, dear, especially if we are talking healthcare and pharmaceuticals. If anything, this channel has been thriving and evolving lately – [...]
s.remezov2021-04-13T15:41:16+00:00Friday, 28 February 2020|
The Role of Digital Content Authoring in Omnichannel Pharma Marketing HCPs meet your brand at all hours, across all channels and touchpoints. Today physicians and patients expect more consistency while engaging with a pharma brand (with content, messaging and offers provided), and [...]
o.ivanenko2020-03-02T08:51:09+00:00Thursday, 27 February 2020|
In another move to create a world of truly interconnected digital ecosystems for life sciences, Viseven Group is happy to introduce the integration of eWizard Platform with Adobe Experience Manager! Here, we will look at how you can connect your existing systems, including Veeva, with AEM using eWizard, craft and reuse websites that fit AEM, while tracking their performance in Veeva/Salesforce, as well as how content approval processes and data integrity can be improved.
s.remezov2020-01-24T09:16:35+00:00Tuesday, 30 July 2019|
A while ago, we announced about the strategic partnership with Salesforce.com through a highly anticipated integration of eWizard platform and Salesforce Marketing Cloud. This solution covers all stages of an email campaign: from email creation to [...]
s.remezov2019-02-21T14:13:47+00:00Thursday, 03 January 2019|
New possibilities for interactive content management, functionalities previously unimagined, growing flexibility…
Long-time users of eWizard platform may have noticed that the solution has expanded and improved quite drastically over 2018 – so here’s a visual recap.
s.remezov2020-02-13T13:23:58+00:00Friday, 28 December 2018|
How to manage all your pharma marketing assets in intuitive DAM with eWizard Here’s a substantial-sum-dollar question: what makes a good content repository? This is quite obvious: perfect arrangement, clear search, unbreachable security. Now [...]
s.remezov2020-02-13T13:41:21+00:00Thursday, 08 November 2018|