Welcome to Viseven blog!
Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
The next level of Pharma content marketing: how to create once and deliver your content across channels
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” [...]
How to make pharma brand messages reinforce one another with email fragments (2 practices)
Pharma’s communication with HCPs can be an odd phenomenon. The pandemic situation worldwide pushed ever more life sciences marketers and brand managers to emphasize engagement via digital channels. However, the fear of “digital oversaturation” stimulated smarter takes on making communication more intensive at each touchpoint. In this article, we discuss 2 variants of an interesting approach to reinforcing brand messages – based on Veeva Approved Email fragments.
Viseven is a Salesforce Consulting Partner
Viseven Group is happy to announce its newly acquired status as a Salesforce Consulting Partner. Having an extensive history of mutually beneficial collaboration with Salesforce.com, the entire team is proud of involvement with the world’s most recognized business platform – and looking forward to the new opportunities of bringing genuine value to our customers in life sciences. The connection and integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with Salesforce allows to elevate the benchmarks even further.
The Role of Digital Content Authoring in Omnichannel Pharma Marketing
The Role of Digital Content Authoring in Omnichannel Pharma Marketing HCPs meet your brand at all hours, across all channels and touchpoints. Today physicians and patients expect more consistency while engaging with a pharma brand (with content, messaging and offers provided), and [...]
The power of Adobe Experience Manager + eWizard Platform for new-gen pharma content management
In another move to create a world of truly interconnected digital ecosystems for life sciences, Viseven Group is happy to introduce the integration of eWizard Platform with Adobe Experience Manager! Here, we will look at how you can connect your existing systems, including Veeva, with AEM using eWizard, craft and reuse websites that fit AEM, while tracking their performance in Veeva/Salesforce, as well as how content approval processes and data integrity can be improved.
Robust email marketing automation empowered by Salesforce Marketing Cloud with eWizard
A while ago, we announced about the strategic partnership with Salesforce.com through a highly anticipated integration of eWizard platform and Salesforce Marketing Cloud. This solution covers all stages of an email campaign: from email creation to [...]
Pharma Content Creation Stats 2018: Multichannel Pipeline Review
New possibilities for interactive content management, functionalities previously unimagined, growing flexibility… Long-time users of eWizard platform may have noticed that the solution has expanded and improved quite drastically over 2018 – so here’s a visual recap.
How to create a holistic brand experience with eWizard NaviGate
How to manage all your pharma marketing assets in intuitive DAM with eWizard Here’s a substantial-sum-dollar question: what makes a good content repository? This is quite obvious: perfect arrangement, clear search, unbreachable security. Now [...]
How to create email templates in eWizard
Oh no, email is not dying because of all the disruptive comm tech emerging, dear, especially if we are talking healthcare and pharmaceuticals. If anything, this channel has been thriving and evolving lately – [...]
Sharing code across teams: current practices in agency race and how to prevent stumbling
Ctrl+C, Ctrl+V, more than 70% code currently shared on GitHub is duplicated. Did you just breathe that (no more guilty) sigh of relief and think “So it’s not only us”? Now, granted, most of [...]
Categories:
- eDetailing
- Email marketing
- eWizard
- Pharma events
- Pharma MCM
- Pharma marketing trends
- Remote Detailing
- Sales force efficiency
- Veeva
- VR-AR
- All
