Here you’ll find all the latest updates on such trendy topics for pharma and life sciences as: multichannel marketing, connected content creation automation, CLM/CRM, VR/AR, eDetailing and Remote Detailing, etc.
Nowadays, pharmaceutical companies are engaged into the most diverse remote communication models to reach out to the HCPs, as the primary objective. Among other things, they employ them to reduce sales costs and increase the [...]
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial for pharma and life sciences to build new connective “tissues” [...]
eWizard Remote Detailing: How to Minimize Health and Business Risks for Pharma Amid Pandemic of COVID-19? Since the COVID-19 has reached a pandemic, the Pharma business is no longer exists in its traditional sense. For [...]
How to Engage like Amazon? Mission possible: Omnichannel marketing for pharma Digital has stepped firmly into our everyday life; that’s why it’s necessary to talk about such phenomena as Digital Transformation. As experts formulate it, [...]
n.uvina2020-02-13T14:38:54+00:00Tuesday, 28 January 2020|
Email, remote visit or eDetailer – that is the question. Every pharmaceutical manager wants to build a trusted brand name, organize successful HCP digital engagement, and an efficient marketing strategy. The preferred channel for communication with HCPs is chosen based on every company’s goals. For one organization it`s better to send emails, for another – show eDetailers, etc. Each company wants to build a dialogue with its target audience and create successful HCP marketing tactics.
n.uvina2020-02-13T15:02:47+00:00Thursday, 26 December 2019|
A successful brand in pharma is a name HCPs can trust. This means something more than its retail/FMCG counterparts. On the one hand, as anywhere, if your product is accompanied with a recognizable design [...]
n.uvina2020-01-09T07:55:55+00:00Thursday, 04 April 2019|
Storytelling has always been there, but its importance and relevance has recently grown in eDetailing. Such development was caused by the growing amounts of information that must be efficiently delivered to users. From now [...]
n.uvina2019-02-21T14:11:27+00:00Friday, 11 January 2019|
Many a brand manager working in pharma marketing will admit that promoting a product to HCPs of certain specialties is quite different from working with the GP audience. Each area has its own peculiarities, [...]
s.remezov2019-04-26T11:28:05+00:00Friday, 30 November 2018|
eDetailing/eDetailers/iDetailing, Interactive Visual Aids/IVAs or simply CLM presentations – this emblematic kind of pharma content can come across in so many different namings, but the point is – you have the task to launch [...]
s.remezov2019-02-21T14:23:28+00:00Thursday, 18 October 2018|