Best Pharma Marketing Tools for Modern Teams 

Pharma marketers thrive when their tools are few, connected, and designed for the industry. Too many tools cause friction and make work feel like, in Jane Austen’s words, “a quick succession of busy nothings.” That means more onboarding, more switching, and more headaches with integrations. 

Here are the essentials that keep your team focused and your customers satisfied. And the Viseven team shares what matters most when picking the right ones. 

What is the Role of Content Experience Platforms?

Did you know that 45% of employees say juggling multiple digital tools hurts productivity? In highly regulated pharma marketing, that number is likely even higher, where fragmented workflows make it harder to track work, leading to errors and jeopardizing compliance. 

Content experience platforms are built to solve this challenge. They act as a one‑stop shop for creating and managing content, often covering the entire content lifecycle. This allows you to plan, store, reuse, localize, analyze, and publish from a single place. 

Consider this when making a purchase: 

Compliance by design 

In life sciences, compliance can’t be an afterthought. Use a platform that knows how the pharmaceutical industry operates.  

Your tool should clearly indicate which content is globally approved, locally approved, or still pending. Pharma marketers should be able to work with pre‑approved content modules to avoid triggering unnecessary medical, legal, and regulatory (MLR) review rounds.  

Equally important are pre‑approval checks built into the authoring process. For example, eWizard lets users check how likely it is to pass MLR review, highlight areas that need revision, and let you edit and recheck on the spot. 

No/low code 

If you’ve ever gone back and forth with developers to get one email live, you know how frustrating it can be. A no‑code platform is meant to let your team build and publish content independently with simple drag‑and‑drop tools.  Platforms like eWizard go further, offering both no‑code and low‑code options. So, if you know how to code, you can access additional features.  

Easy collaboration 

Your marketing, MLR teams, and external agencies need a centralized, structured space to collaborate, and Google Docs does not cut it. In pharma marketing, that space must be hierarchical and auditable to comply with regulatory standards.  

More specifically, there is a need for role-based access so MLR teams can review content without making changes. Audit trails should track every version and decision, and comments have to be tied to specific content modules, not buried in long documents. 

AI Agents 

Elvis Presley once sang, “A little less conversation, a little more action, please.” Sure, he was talking about romance, but out of context, it’s a perfect definition of an artificial intelligence (AI) agent. Jokes aside, AI agents are tools powered by algorithms that can perform tasks autonomously. They learn, adapt, and remember. 

Pharma marketers tend to be cautious with AI because of compliance risks. But today’s AI agents are becoming pharma industry-specific, programmed to understand the regulatory nature of life sciences. Leading pharmaceutical companies are already integrating them to optimize content creation, adapt to their tone of voice and brand preferences, and improve outputs over time. 

Consider this when making a purchase: 

Integrations 

Many companies still rely on disconnected tools to deliver personalized customer experiences. But there’s a better way: an ecosystem of AI agents that work together.  

One agent might segment your audience. Another could scan your digital asset management (DAM) system for relevant content. A third could simulate how each segment is likely to respond. Because these agents are connected, data flows across tasks, reducing the chances of errors. 

Your priority areas 

Some brands assume that more AI agents automatically mean better results. But when everything is a priority, nothing truly is. As McKinsey points out, it’s more effective to focus on a few key areas where an AI agent can drive the most impact.  

For example, if email is your top converting channel, start there. Choose an AI agent that supports end-to-end email production. Take eWizard’s eVa: it helps create compliant copy, images, and layouts, or even generates an entire email from scratch using your DAM. And if suitable content isn’t available, it can create new assets, clearly labeled as unapproved for further review. 

Social Listening Tools 

“Most life sciences brands are active on social media or at least to some extent. But few are focused on building real communities of HCPs or supporting them in the long run. And even fewer engage in social listening to truly understand their audience’s needs”, says Pavlo Klymenko, Head of Omnichannel. 

Social listening tools help companies understand not just customer preferences but also their concerns. In many cases, HCPs and other stakeholders may hesitate to share critical feedback in direct conversations, but they’re more candid on social media.  

Of course, in the B2B world, people tend to be cautious and rarely name brands directly. Still, by monitoring therapeutic area-related keywords and discussions, you can spot trends in treatment preferences, competitors’ product buzz, or the spike of infodemic before it starts to affect your brand directly. 

Consider this when making a purchase: 

Sentiment definition 

Social listening tools can capture mentions of your brand and therapeutic area–related keywords across news, social media, and forums. But without automation, tagging thousands of mentions daily quickly becomes a full-time job. As the volume of mentions grows, so does the risk of human error.  

Small sparks online can become damaging headlines within hours. Solutions that help detect negative sentiment early allow you to investigate the cause, correct misinformation, and shape the narrative before it spirals. PR teams can better prioritize conversations and respond faster with solid crisis management.  

HCP profile identification 

“Look for tools that help you identify relevant HCP profiles and enrich your data with insights from their social media activity,” says Pavlo. “This enables you to better understand them, even when your brand isn’t engaging with them directly or indirectly through surveys or other metrics, by observing their conversations and perspectives within their territory. These insights enable you to personalize your digital communication more effectively, not just on social media, but across all channels, including your field force interactions. 

Data analytics 

Data-driven companies are 23 times more likely to attract customers. This statistic speaks volumes about the power of data analytics. In pharma marketing, data analytics is especially critical because there’s often no direct, visible link between content and prescriptions. Compliance constraints mean pharma companies need to reuse content, but without solid analytics, it isn’t easy to know which content is underused and delivers high value. 

Consider this when making a purchase: 

State of your data 

Analytics tools are only as effective as the quality of your data. This means your data must be accurate, up-to-date, and integrated. Otherwise, you risk misunderstanding customer demand, losing opportunities, and damaging relationships. So, choose vendors who not only provide powerful analytics but also tackle data silos by creating a unified data lake, so all your information is connected and actionable. 

Forward-looking analytics 

Many companies are so busy using tools to understand what happened and why (and holding retrospective calls that could be just a Teams message). While reflecting on past mistakes is essential for growth, it’s equally important to look forward: to anticipate what could happen and plan how to respond.

Focus on tools that offer forward-looking analytics, such as predictive and prescriptive solutions. These empower you to move beyond hindsight, craft precise targeting, and shape future marketing campaigns.

 Marketing automation 

Marketing automation tools help pharma companies reach HCPs with the right marketing communications timely and without manual effort. The system segments HCPs by their information and behavior to deliver messages that hit home. Using “if-then” logic, it decides what content to send and when. For example, if an HCP downloads a whitepaper, the tool can automatically follow up with related clinical trial information. 

Consider this when making a purchase: 

Native integrations 

Choose a marketing automation tool that offers native integration with your CRM. Data flow enables accurate segmentation, personalized messaging, and omnichannel pharma marketing strategies.  

Plus, when working with external marketing vendors, security concerns are not uncommon, and most pharmaceutical companies don’t want to give direct access to their CRMs. With an integrated marketing automation platform, vendors can create and deliver tailored omnichannel marketing campaigns without ever touching a CRM directly. 

Timing predictions 

This goes beyond basic “if-then” rules by predicting when each HCP will most likely be receptive to your message. For instance, Salesforce’s Einstein Send-Time Optimization analyzes an HCP’s behavior over the past 90 days to determine the best day and time to send emails tailored to each contact. 

AI Event Engagement Coordinators 

Many experts are talking about connecting medical reps to digital marketing channels for true omnichannel campaigns. But almost no one is talking about connecting events, even though they’re one of the most powerful touchpoints for driving personalized follow-up, both in person and online. AI-powered event engagement coordinators make it possible by tracking HCP interactions during the event, providing analytical dashboards, and helping craft the perfect follow-up to keep the conversation going. 

Consider this when making a purchase:

“One-stop-shopness”

Look for AI-powered event apps to guide your medical reps throughout the event, helping them focus on conversations with HCPs instead of admin tasks. For example, Lexi collects providers’ data and consent and tracks their engagement. Viseven can also integrate your CRM with the app, ensuring your team can use those event data insights to personalize across all digital marketing channels. 

“Less Is More” Applies Here 

Tools are meant to make your team’s life easier. If your pharmaceutical marketers keep switching between apps, find onboarding tough, or make multiple errors, chances are you might have too many tools. Instead of rushing to try the latest “shiny” solution, take a step back, think about your goals and digital maturity, and create your list of essentials. 

For over a decade, the Viseven team has been helping pharmaceutical companies select and implement the most technological solutions. Six out of ten top brands in the industry trust us to get it right.  

Need help with digital marketing strategy, too? Contact our team to book a free consultation.