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Real results, real voices – Biogen on the impact of partnering with Viseven.
With Viseven, we`ve been enjoying collaboration for more than five years. They’ve gained our trust as a partner. Their customer service quality for eWizard users heads above our typical experiences in the industry. The well-established communication channels, good turnaround, and team’s customer focus make this strategic partnership a win in our book.
One of the six main reasons why drug launches don’t meet forecasted expectations during the first year is low prioritization and resource allocation — 24% of launches fall under this category (and the estimate is on the low side). What does this mean exactly? It means that the sales deployment was lacking, support programs weren’t […]
Pharma marketers thrive when their tools are few, connected, and designed for the industry. Too many tools cause friction and make work feel like, in Jane Austen’s words, “a quick succession of busy nothings.” That means more onboarding, more switching, and more headaches with integrations. Here are the essentials that keep your team focused and […]
Closed loop marketing, aka CLM, is not revolutionary by any means. It’s been long-established since at least the early 2010s, and became one of the foundational models of today’s digital marketing, be it retail, B2B, or life sciences. CLM is often described as a simple, elegant cycle: just collect data, analyze performance, optimize messaging, and […]
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