In April, the 80+ top minds from Sales, Marketing, Patient Engagement, Patient Advocacy, Medical Affairs, Market Access and RWE functions will gather to collaborate and create a compelling story for Big Pharma’s future leadership.
In order to thrive in the age of digital transformation, pharma marketers should think thoroughly how to sustain that connection within the pharma/HCPs/patients triangle. Let’s see, among the channels (email marketing, social media networks, etc.) websites are on top of that digital marketing pyramid.
A sterling opportunity for pharma leaders to deepen expertize, broaden professional horizons and strengthen connections is drawing nearer with every passing day. A whole lot of 1300+ professionals are preparing to discuss the latest trends and sum up latest industry achievements this March.
As life sciences are rethinking the concept of multichannel content in order to be closer to the audience, the world of pharma communications is never going to be the same anymore. Welcome the new reality some have already dubbed “connected content” or Multichannel 2.0…
The role of pharma representatives is still crucial. First and foremost, because reps are playing the role of “linking” a brand message to healthcare providers in person. However, sales force might lack confidence, deep expertise or simply possess data of less quality.