More than 70% of traditional commercial transformations fail due to pharma inability to quickly adopt new technology and required skill set. Digital transformation turned to be more than just absorbing innovation, it requires new strategy and approaches for every team member and the organization as a whole.Find out more
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Face-to-face calls with med reps are much less effective than they used to be?
No surprise, according to a study from CMI/Compas, almost half of the HCPs restrict visits from medical representatives in one way or another. But don’t worry, you can always try alternate routes.
The three of them will hardly ever meet, save for a pure coincidence. Yet, if it happened, the whole pharma marketing thing might become easier for a moment. We are talking about the pharma representative, the physician and the end consumer – the patient. So, if you’re in pharma, how do you close that marketing loop? Where do you get all those three people together? The answer is simple: everywhere at a time.Find out more