“Think Global, Act Local” is a universal mantra repeated by a number of companies while planning new brand strategy. The idea is clear: global campaigns often fail to touch the spot on the the local level. That’s why it is important to adapt the universal idea, localize content in order to resonate in every regional market, while maintaining brand consistency.Find out more
More than 70% of traditional commercial transformations fail due to pharma inability to quickly adopt new technology and required skill set. Digital transformation turned to be more than just absorbing innovation, it requires new strategy and approaches for every team member and the organization as a whole.Find out more
Be among those who understand what’s going on in global pharma; be one of those who shape global pharma. Gain access to the industry’s elites by learning how to apply patient centricity, digital innovations and strategic excellence.Find out more
Discover Europe’s annual forum for senior pharma procurement innovators, learn new cutting-edge strategies to achieve digital capability, discover how to leverage technology to improve business intelligence.Find out more
Face-to-face calls with med reps are much less effective than they used to be?
No surprise, according to a study from CMI/Compas, almost half of the HCPs restrict visits from medical representatives in one way or another. But don’t worry, you can always try alternate routes.