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The most interesting and insightful pharma events to inspire you to grow and develop your life sciences business. Find all the latest information on Viseven’s upcoming conferences and presentations.
Pharmaceutical companies are developing ways to adopt omnichannel communication practices – and there are some industry-specific caveats. Planning and executing a proper campaign in life sciences means you have to transplant the vast knowledge from other industries (like customer journey building) into a new context while also dealing with content. How to gain this knowledge? On April 28 at 4:00 PM CET, industry experts got together at Next […]
What is the future of life sciences when all the pandemic dust settles? This is what occupies the thoughts of people across pharma, CX, commercial excellence, marketing, medical affairs, and other professional areas. Being in the spotlight during the last year, life sciences seem to be on an unprecedented rise, any minute ready for new […]
In those unique times when patients are eager to take care of their health and cooperate with the pharma, it is important not to miss out on the moment and speak to the audience, using the language that is the most native to them. Not only in terms of translation but using the exact channel […]
The ongoing acceleration of digital technologies and virtual tools urges pharmaceutical companies toward owning a robust omnichannel strategy in place as quickly as possible. Although there has been a lot of talk and variants concerning its implementation, the key point to start with is to create, optimize, and measure an omnichannel strategy in a way […]
COVID-19 has fully revealed the importance of digital transformation for the Pharma industry. Hence the expanding need to create more pharmaceutical content that can be easily adapted to ever-changing market conditions. New realities call for a more personalized, fast, and effective approach to content creation. The combination of a multichannel approach with a modular concept […]
Viseven connects At Viseven, we keep our ears to the ground when it comes to innovations, thus, we never miss the annual Veeva Summit that for many years serves as a great platform for fresh ideas and facilitator of many innovative takes in pharma. This year is not an exception… Lately, the introduction modular approach by Veeva […]
This event took place in April 2019 – and we are proud to have been right in the middle of the discussion! For more information on the insights from global pharma leaders and the panel talk we participated in, take a plunge into the Twitter feed digest we carefully prepared for you. Time to embrace the […]
Constantly pushing out obvious promotions for your products and services has never been a good marketing strategy by itself. And nowadays, it’s even more important to provide an exceptional and continuous experience to stay in people’s memories longer. Digital and non-digital have emerged into a unified hybrid environment where healthcare professionals (HCPs) and patients consume […]
The old model of “rep visits + a couple of emails” feels antiquated. HCPs don’t want repetition, but value. And value usually lies in understanding providers, connecting with them genuinely, and only delivering information that is relevant to them. The best way to connect with HCPs is talking with them face-to-face in an environment when […]
Healthcare providers (HCPs) have a lot on their plates: seeing around 10-20 patients, spending 4.5 hours on electronic health records (EHRs), and squeezing in some time for a reading diet (because their profession demands it). And their to-do list does not stop there. They also meet with medical representatives (MedReps) and go through promotional emails. […]
