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Medical affairs wasn’t always the independent function it is today. In the past, many of its responsibilities — like answering physician questions about drugs, publishing medical information, and engaging with healthcare providers — were handled by commercial teams. But as regulations tightened to prevent promotional influence over medical interactions, companies had to separate these roles […]
Have you ever stopped to wonder how your communication methods are shaping patient loyalty? It’s easy to assume patients will stay if the care is good — but is that enough in today’s digital world? A 2024 survey from Bandwidth revealed that nearly half of patients would consider switching healthcare providers if their communication needs […]
The big challenge for many companies today, including those in pharma, is deciding whether to go global and how to get the strategy right. Despite the push toward globalization, we do not live in a “flat world” where cultural, administrative, economic, and geographic differences disappear. Rather than treating the world as one big market, businesses […]
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