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Your strategy will never be the same. An answer to the most relevant questions on digital excellence, this eBook demonstrates a unique solution for managing pharma digital content.

The Digital Content Factory by Viseven Group is a concept based on the company’s experience with over 20 brands – an advanced method of collaboration between a global marketing team, local teams and external agencies. By creating a unified workspace for all these, you can effectively overcome the major obstacles to digital adoption and achieve a significant efficiency boost. Since about ¾ of commonly reported issues are linked to organizational patterns rather than technical difficulties, a more considerate approach to digital can solve them.

You’ll learn about a completely new way to optimize budgets, align business processes and measure performance – all in a single amazing collection of tech ideas. Producing, managing and reusing content is now made easy for teams of marketers, even without specific programming skills. Unwrap the opportunities that come with advanced methods and win the digital marathon!

In Viseven company, one of our core values is to improve people’s lives. And today, we are proud to share the results of our latest collaboration on the project dedicated to the problem of orphan diseases in Ukraine.

What are orphan diseases?

Orphan diseases are conditions that occur extremely rarely – less than 1 case per 2000 of the country’s population. The vast majority of such diseases are genetically determined. Sometimes, orphan diseases might present symptoms that overlap with signs of many other conditions. This can cause long delays in making a correct and timely diagnosis.

‍⚕️ How can we overcome challenges in the diagnosis of orphan diseases in Ukraine?

One of the ways to overcome the diagnosis challenges in Ukraine is to raise HCP awareness of orphan diseases, which was the main goal of our project. The project consisted of a close collaboration between Viseven and our customer – a global biopharmaceutical value-oriented company. We were able to successfully achieve this goal by pooling our resources and expertise in an omnichannel approach.

What is the role of the omnichannel approach in this project?

The project’s strategy was based on sending the target audience (HCPs of certain specialties who may encounter an orphan disease in their clinical practice) informative personalized communications. This communication consisted of approved Viber messages with information relevant to the HCP’s interests such as symptoms of the orphan disease they could encounter in their clinical practice. Communication contained brief information about the problem and a call to action to learn more by accessing a specialized site. We analyzed the results of each communication to understand the best approach for this audience and to refine the messaging. The omnichannel project is a “live” project, allowing us to change the content whenever necessary to keep HCPs engaged.

What are the results at present?

Our approach helped us maintain a stable read rate of over 55% through the entire campaign duration. This stable read rate indicated that more than half of the HCPs who received a Viber message from our campaign maintained their interest. We also sustained an average Click Rate of over 10%, which is a good sign that HCPs are interested in the topic. But what is most important is that we have “real-world” results: according to the data provided to us by our project partner, the number of referrals for genetic counseling of children with orphan disease signs has significantly increased. It means that our campaign has resulted in a tangible and significant increase in the level of awareness and vigilance of doctors regarding orphan diseases.

✔️ What is next?

We are not going to stop here! Overall, we’re proud of what we’ve achieved with this awareness campaign and excited to see what the future brings for us. Together with our partner, we continue to work on this project by improving our communications with HCPs, developing new educational courses, and planning webinars and other activities. Our ultimate goal is to identify children with orphan diseases and allow them to receive treatment to improve their lives. And we will do everything in our power for this as this is not only our work – this is our core value.

Goal

Mobile applications development for healthcare became one of the most promising trends in HCP engagement strategy. The demand for mHealth apps has become immense, as they have already established a new tone of connectivity in the HCPs-patients-pharma triangle and improved their collaboration. The current case study is focused on uncovering the potential of mobile health care applications, describing the extent and nature of their influence, and defining the future of mobile applications as a marketing tool, revolutionizing communication in the pharma industry. As well, we will talk about the potential of educational apps and how specialized mHealth apps are integrated into the omnichannel communication system.

Challenges

• Understanding the real needs of the patients.
• Reaching higher personalization and transparency in mHealth apps.
• Increasing pharma brand awareness.
• Customer data acquisition and processing via mHealth apps.

Solution

Innovations in digital mHealth technologies help to augment clinical efficiency, provide accurate diagnosis and help pharma brands stand out. Also, mobile applications became an essential tool that helps to win over the patient’s and HCPs’ loyalty, provide real-time communication and, of course, increase the efficiency of your brand’s healthcare system.

Impact

The case study provides important insights into the role of mHealth applications in patient engagement and building sustained communication with HCPs. The study provides statistical data on patient and HCPs’ behavior, their preferences, and expectations considering mHealth applications and their features. Our expertise covers a wide range of mHealth apps development, where each kind of app is targeted to solve a specific challenge, such as: reaching a higher level of personalization, straightening patients’ awareness and adherence, or providing better education opportunities to field and sales forces. As well, the case study highlights the major app types, patient engagement apps, the scope of application, winning features, and the role of mobile applications in omnichannel communication.

Fill out the form and download the “Mobile healthcare apps in HCP engagement and patient awareness” case study to learn more about mHealth opportunities and innovations.

Pharma has to deal with complex workflows — that’s why it is so important to improve the ways content is developed. Again and again, it proves beneficial to set up a single workflow, where all assets are perfectly aligned, approved, and can be used repeatedly across multiple channels.

The realities require a new method of disseminating messages and materials in the digital environment

This case study presents an approach that helps to pivot an omnichannel with a modular content strategy on the fly, while it is running and operational, and create the highest impact to the customers with 100% flexible content.

You can access the сase study using the form below.

Patient adherence is essential, not only for marketing purposes. It is necessary for efficient treatment as the more the patient trusts and relies on the doctor, the better the recovery. Failed adherence leads to substantial worsening of disease, death, and increased healthcare costs. 

This case study is dedicated to improving communication between HCPs and patients and using digital adherence technologies as an omnichannel approach. We will cover the topics of diligent patients’ culture and build a ladder of patient success in 6 short but meaningful steps. 

Customer and project info 

Our customer is one of the top 50 pharma companies worldwide. The pharma giant became interested in building a proper customer journey for their patients with chronic diseases. So, they relied on our assistance and technical expertise. 

Case

The main priorities were to identify barriers to timely therapy and define techniques to engage patients to finish the treatment course. The strategy includes increasing the number of communication channels and developing a customer journey campaign. In the end, the customer would like a comprehensive IT infrastructure with integrated additional marketing communications services. 

Solution

The primary step of the solution was implementing a patient-centric approach to all stages of the customer journey. 

We analyzed patient behavior scenarios to understand the patient’s needs, behavioral trends, and engagement barriers. After that, it was necessary to determine the marketing automation software and integrate it with previously defined communication channels. Gathering patients’ data was the key to building an omnichannel patient-centric marketing campaign and creating adherence. 

Results

Patient adherence has significantly increased within the first five months of the marketing campaign for every targeted audience. The number of bulk mailings decreased by 1.5 times. The omnichannel patient engagement campaign performed much better than the previous approach. 

Learn more about patient adherence technology solutions for life sciences — fill out the form below to get a case study. 

Client

Industry: Pharmaceutical 

Location: Denmark 

Size: 99.000 employees (117.00 now) 

Company Description 

A health care company that specializes in medical devices, diagnostics, branded generic medicines and nutritional products.  

The company focuses on a wide array of medical and pharma solutions: from chronic pain and movement disorders to connecting patients to doctors with real-time monitoring information and testing half the world’s blood donations to ensure a healthy supply. 

Project Details

People: 8  

Timeline: 1300 hours and 4 months  

Technologies:  

Project Overview 

The goal of the request was to create an educational app for pharmacists with the help of interactive visual materials. The educational point was to provide the Pharmacists with more detailed information about strategic marketing in the pharmaceutical business. For these purposes, we decided to create two native mobile apps and interactive educational materials (which were the basis for Survey functionality in eWizard). 

Another critical step was to create an administrative portal where the admin could follow the analytics of app usage and upload respective courses to respective countries. 

Why Viseven? 

Cooperation started in 2010 and the long story of relationships resulted in many services in various domains, such as Mobile Development, CRM and CLM solutions, Web development, etc. 

The development of the “Pharmacist Guide” started in 2015 and, since 2020 project is in the long-term support stage. 

Solution 

To fulfill customer’s request appropriately, we enumerated the stages of the project: 

• concept creation; 
• design;
• development; 

• testing; 
• UAT;
• go-live;
• support;
• customization (new modules);

• localization of app and modules. 

The application should allow pharmacists to log in via a specific code. Inside, they should be able to find the courses with interactive materials to see, listen to, and answer the survey questions to see if the information is understood. The users in one region were defined in the ranking list to add some gamification. 

From an admin perspective, it was possible to create countries, upload courses and materials and also follow the analytics. 

To fulfill the high-quality standards, software quality and security followed Guidelines and Security Check. To follow these guidelines, Viseven and client constantly communicated via email and Google Meet with the following regular activities:  

• General Stand-Up with Customer 

• Regular Status call (weekly)  
• Customer demo after each iteration 
• Requirements 
• Grooming sessions. 

Results

Viseven managed to fulfill the request and met time and budget estimates. The product was launched in approximately 15 countries with around 5000 users involved. Although all further statistic is not available, as the Customer manages it, Client was satisfied with the outcome of the collaboration, especially by design and quality of the application. A client requested some customized and localized modules to add to the project scope after release as a separate initiative. 

Download a case study and learn more by filling out the contact form below.

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Digital transformation is no longer just a buzz word, it become an important strategic imperative in most of Global Pharma Companies. The ultimate goal of Pharma & Life science digital transformation is to improve efficiency, productivity, and patient outcomes as well as educate and engage the target audience through the use of advanced technologies and data analytics

Client:

The multinational pharmaceutical company, listed in Top-50 global pharmaceutical companies.

Project Coverage:

Global 

Challenges:

• increasing content demand, high cost of content production by Creative agencies;
• budget increase didn’t follow the demand increase pace;
• regions are siloed from each other as well as from the global office – no unified ecosystem for content; management – multiple custom platforms in different regions;
• decentralized content creation, lack global-to-local reuse;
• need for global messages & visual consistency.

Results:

A Digital Content Factory (DCF) has been developed for end-to-end content production. From 2020 to 2022, the demand for content in DCF increased by +49% (ready assets), while the cost decreased by -17%.

For some asset types, the cost decreased by almost -60% in three years. The significant cost decrease was generated by the massive growth of local content reuse. In 2022, content update requests increased by +99% compared to 2020. On average, we achieved a -37% TTM acceleration for key content formats.

Download the full case study document to learn more about the solution that allows us to achieve such great results.

How a revised approach to content creation helped develop email templates for urgent messaging in 2 days amid the COVID-19 crisis

The situation with the COVID-19 spread has forced life science companies to work hard and immediately respond to emerging challenges. However,  the pharmaceutical industry’s content creation process alone is a long travel including content development, MLR review, rounds of approval, and publishing – and pharma email is not an exception.

In this short ebook, you will find a detailed description of the case with a global pharmaceutical company that decided to launch an urgent email campaign to inform the HCPs about the latest updates related to the COVID-19 outbreak.

Is it possible to develop email templates for urgent messaging in 2 days amid the COVID-19 crisis? Learn how a revised approach to content creation known as Flexible Framework helped global life science companies to withstand today’s market challenges.

You can access the ebook using the form below.

Goal 

This short-term outcome case study on omnichannel communication is dedicated to the pharma company focused on innovative medicines for people with rare diseases. As the company’s marketing activities only grow, monitoring and optimizing every step of content production becomes harder. Now, the marketing team requires a centralized content production model that improves every development aspect.  

Challenges 

• Create Proof of concept for a brand and different communication channels 
• Develop an intelligent content management framework and create a production environment. 
• Deploy a flexible digital ecosystem for standardized content management based on the modular approach and master templates that can be localized globally. 

Solution & Impact 

As a result, we achieved to create a technology foundation that supports the omnichannel communication system. The new-gen Digital Content Factory is designed to orchestrate platforms, processes, and people and support global and local content production pipelines. It helps to create, implement, and direct customer engagement materials at scale. 

Result 

A standardized content development process improved and accelerated the MLR process. Cost spending decreased by a quarter compared to previous results. Content reuse was increased by more than 30%. There’s no need to create materials from scratch and wait for their approval due to pre-approved assets and a modular content development approach. 

Thanks to the implemented translation feature and overall production acceleration with fastened MLR approvals, the time-to-market significantly decreased, affecting marketing campaigns’ results. 

Want to learn more about how to build a proper omnichannel strategy in Pharma Industry? Fill out the form below to receive a complete case study.  

Goal

The main goal is to create a successful example of a global pharmaceutical company’s digital transformation. To match our customer’s ambitions (reduce production budget and terms in a first place), we analyzed the full potential of the company’s business models and created a plan.

So, the purpose of our digital transformation efforts was to create a flexible ecosystem for standardized content management based on the modular approach and master templates that can be localized globally, starting with the smart content management framework for 1 brand.

Challenges

• The pharma company experienced a lack of standardized content production and re-use system.
• A habitual way of content creation resulted in a long time-to-market and high development costs.  
• A lot of manual effort resulted in low effectiveness of content creation and no content was reused across different distribution channels.

Solution

The key solution for this project is to build a flexible digital ecosystem for content creation team. This ecosystem supposed to cover the most frequent issues related to the content development:

• the long-term issues and hurdles of MLR optimization,
• taxonomy management,
• content reuse and repurpose.

Once the content development system is established, we provide onboarding for marketing teams and managers. This is a highly effective measure of immersing the team in the updated context of the digital content development. Effective change management should help individuals affected by business and technical changes to quickly adapt to the new marketing approaches and methods.

Impact

This pharma transformation case-study presents the introduction of an integrated end-to-end content production model implying faster MLR approval and higher cost efficiency with a carefully planned change management example.

The case considers a global pharmaceutical company specializing in innovative medicines for people with rare diseases addressed Viseven to build an integrated end-to-end content production model. This model allows to centralize the process and enable content creation at scale, faster MLR approval, and higher cost- efficiency.

Fill in the form below to get this pharma digital transformation case study straight to your inbox.