Digital Content Production: Cutting Pharma Costs and Ensuring Compliance 

Have you ever felt that no matter how much you optimize content creation efforts, there is no use since you either must spend a lot of money on producing content of at least decent quality or compromise on compliance to shorten the time spent on proofreading and additional checks? Well, this is a problem that probably every business in the pharma industry has encountered at least once. Luckily, there is a solution to it: a digital content factory. Learn more about how it can enhance digital content creation in our guide. 

The Cost Challenges in Pharma Content Production 

The content cost in pharma is much higher than that of other industries. What causes this? Let’s review some of the biggest cost challenges in producing pharma content: 

Complex regulatory environment 

Pharma content must comply with industry regulations regardless of its scale and format. This adds an additional layer of compliance checks, legal reviews, and delays that increase the price of the content production process. Moreover, pharma content must be regularly updated, as whenever regulations or product offerings change, content must be revised, adding to the cost of producing content. 

Content complexity  

Pharma is a very demanding industry, where even a single mistake could result in critical financial and reputational losses. Content should be created in accordance with all regulations and standards. However, this is not the only thing that makes pharma content so difficult to produce; it’s also how technical and specific it can be. Just one blog post might be created by the whole team, involving subject-matter experts, marketers, regulatory specialists, and medical writers. 

Content fragmentation 

Most departments in many pharma companies still face siloes, which harms content production. People responsible for creating and publishing processes must jump through extra hoops to get necessary information and approvals, often resulting in postponed deadlines and escalating costs. 

Extended time to market 

Due to approval bottlenecks, siloed production processes, and other issues, it’s much harder to deliver content quickly. Two possible solutions are to continue publishing content less frequently than preferred or expedite the content production process by outsourcing, using additional content creation tools, and investing in powerful solutions like AI-based software and automation platforms. 

Lack of digitization 

Companies that have yet to reach the right level of digital maturity often struggle to move away from manual labor and traditional content formats. This is why it usually takes longer for them to finish content-related projects and optimize content production. As a result, these pharmaceutical companies spend even more time and money delivering content to their audience. 

The Need for Compliance: Why It’s Non-Negotiable 

In pharma, content marketing efforts are worth nothing if the content doesn’t comply with industry regulations. And it’s not just about being a lawful company; there are many reasons why compliance is so important in the content creation process: 

  • Patient safety. In the pharma world, anything any pharmaceutical company does is carefully monitored by regulatory bodies in case it poses a risk to patients. Just the smallest mishap and one single mistake could cost lives. And it’s not just about medicine and treatments; even content can be harmful. When the content team adheres to the regulations and creates all materials with industry standards in mind, they can be sure that patients will get only safe, valuable, and reliable information. 
  • Data integrity. Compliance ensures that the data organizations work with is accurate. Without data integrity, no one would be sure that the research is valid, the medicine is safe, or that the claims made by pharmaceutical companies are trustworthy. Data integrity issues might result in serious consequences, but such risks are minimized with compliance. 
  • ReputationAccording to Trustpilot, 90% of online customers choose not to purchase from a company if its reputation is bad. Most customers decide whether to engage with a brand based on what they hear or read about. Patients are more likely to trust you if you have a good reputation. If you are an organization that has problems with compliance, investors, patients, distributors, and other stakeholders will probably try to avoid working with you. 

Striking the balance between compliance and agility in content production is one of the biggest challenges for companies of all sizes. This is why a solution is needed to create content at scale without compromising compliance—and fortunately, one exists, which we’ll explore next. 

Pharma content compliance

Introduction to the Digital Content FactoryWhat is a Digital Content Factory (DCF)? 

digital content factory (DCF) is a system designed to streamline the processes of creating, distributing, and managing content across multiple channels and platforms. The goal of DCF is not to replace the work of the creative team but to enhance it by automating, standardizing, and organizing the whole content production process. Digital content factories facilitate better content promotion, faster business growth, and more data-driven decisions.  

Key DCF features 

A digital content factory offers a set of unique features that can be customized to each company individually. Some of the key DCF features are: 

Automation 

Digital content factory helps automate at least half of the tasks related to creating content, if not the entire process. With DCF, companies can easily automate content distributions, personalization, and compliance checks, reducing manual labor and time to market. 

Agile content production

DCF decouples content production from creative processes while ultimately enabling the ideas of creative teams through systems that facilitate smooth and effective content production and delivery. Instead of one being responsible for every single step in the content process, the digital content factory fosters cross-functional collaborations across different departments. 

Availability of content formats

The digital content factory is a versatile solution that allows for creating all types of content, including blog posts, emails, presentations, landing pages, and even videos or content for augmented or virtual realities. With DCF, you can create high volumes of content while maintaining consistency and compliance. 

Modularization

Modular content is much more reusable and cost-effective than traditional content. Modularization is a significant part of the digital content factory, as it allows content to be broken down into smaller parts and repurposed across various channels. For example, in most cases, whenever there is blog content like articles, many companies just publish it and forget about it. However, if you switch to modular content, you can reuse content, ensuring that the written piece of content offers as much value as possible. 

Compliance

DCF supports regulatory requirements in multiple ways, ensuring adherence to legal, regulatory, and industry standards. Here is how compliance is integrated into a digital content factory: 

Digital Content Factory and compliance

A DCF is the right solution for companies ready to improve their content marketing and speed up content creation while maintaining adherence to legal and ethical standards. Even though a digital content factory can look different for every company, its capabilities to enhance digital content creation and embed compliance into every stage are undeniable. 

How Does DCF Help in Reducing Pharma Content Production Costs? 

One of the main purposes of a digital factory is to help cut down costs when it comes to creating and managing content. A digital content factory can help reduce content production costs in several ways, including: 

Streamlining content workflows 

Companies can reduce manual labor and boost content production by automating key content processes. Moreover, there is no need to create every single piece from scratch; by switching to modular content, companies can save a lot of time and money and scale up and down easily should the need arise. 

Centralizing content assets for easy reuse and localization 

Digital content factory unifies all content production processes in one system, making it easier to do many things, starting with version control and ending with quick access to any piece of content that was ever created. Instead of having to spend time accessing different materials, it can be easily done. 

Leveraging AI and automation for faster approvals and compliance checks 

Artificial intelligence is a big part of digital content factories, as it allows for better analysis, content creation, and approvals. Modern AI-driven solutions encompass various processes, such as content generation, plagiarism checks, MLR reviews, content personalization, and even translation and localization. The AI-powered digital content factory has the potential to significantly accelerate content approvals, ultimately reducing time to market. 

Reusing and repurposing modular content 

A digital content factory enables the creation of modular content that can be reused multiple times without the need to create anything from scratch. This reduces both the time and expenses needed for content production while also ensuring that content brings as much value as possible. 

Case Study: Pharma Brand Success Using a DCF 

A Belgium-based biotechnology company specializing in developing and commercializing innovative drugs was looking for a solution to standardize its content delivery process. Their goals were the following: 

  • Scale up the content production process;  
  • Reduce time to market; 
  • Cut operational costs. 

Another big goal our client had was to gain a competitive advantage in new markets. Why would a customer switch to the services of a new company if they already can rely on local biotechnology companies? This is why the client needed someone to assist them with launching persuasive and engaging content campaigns, capable of convincing healthcare professionals to consider partnering up with them. 

The task was quite challenging, but the Viseven team succeeded, helping the client gain more customers and outshine the competition. To do that, we built a content factory that was fully customized to the client’s needs and produced personalized, easy-to-scale content. Our approach heavily relied on modularization, as it alone can reduce content production costs, improve the content marketing strategy, and speed up the delivery of high-quality content right to the target audience. 

We utilized different channels and content formats to achieve an effective content production process. This way, the client was able to connect with the content consumers on a much deeper level. Our team provided the client with a comprehensive suite of e-Detailers, banners, landing pages, and emails. So, what was the result of our cooperation? Here is what our client received: 

  • Standardized and robust content production process; 
  • Fewer mistakes thanks to pre-tested templates; 
  • Sped-up time to market; 
  • The number of distribution channels increased from two to five, which allowed the company to reach a wider audience and engage with it better; 
  • A single ecosystem that connects all channels; 
  • High customer satisfaction rate (4.9 out of 5); 
  • Peak volume requests went from 28 to 217 in just one year. 

We understand how hard it can be to just switch to digital, how much effort and time it takes. It’s not easy to move every content workflow to a new space while ensuring that every employee is on the same page with the rest of the team. This is why we are ready to assist any business, regardless of its size and digital maturity, by finding solutions to help the company create amazing content, drive organic traffic, and build unique digital customer experiences. 

Final Thoughts 

Adopting a digital content factory in pharma is an important step toward reducing costs and improving compliance. A DCF might require some time to integrate into usual workflows, but as soon as the company does that, its content-related workflows start to change completely. With the help of DCF, even the smallest business can start producing content at scale thanks to streamlined processes, a better content strategy, simplified localization, modularization, and automation. Without innovation, it’s impossible to move forward, which is why it’s crucial to implement such solutions as a digital content factory. 

Are you ready for a change? Explore how a DCF can transform your content operations. Contact us now for a personalized consultation on how a digital content factory can help your business grow.

DCF Formats: From Hybrid to Self-Service 

In the past, pharmaceutical companies could get away with crafting three solid content pieces for their marketing campaigns. As long as those pieces were top-notch, they were good. But in today’s market, those same brands must produce dozens of content pieces, spanning various formats like triggered emails, eDetailers, or videos, to stand a chance against the competition.  

Diversifying content forms and distributing them across multiple channels allows pharma businesses to tap into different audiences and forge deeper connections with them. Producing enough quality content these days is a mountain to climb, requiring a fundamental change in the production supply chain. That is one of the driving factors behind the creation and rise of a digital content factory (DCF). 

But before the Viseven team dives into the various formats and benefits of DCFs, let’s define this term to ensure we are on the same page.

What Is a DCF? 

A digital content factory (DCF) is a comprehensive set of solutions that carries out a full-cycle content production process. A content factory uses a centralized approach to content creation and integrates processes, technologies, and stakeholders to streamline content production at scale. A solid content factory simplifies planning and briefings, speeds up content writing and editing, expedites medical legal regulatory (MLR) approvals, facilitates content adaptation for different markets, tracks campaign performance, and simplifies omnichannel engagement. 

A DCF lets users store content in a centralized digital asset management system (DAM). Since all data is integrated and accessible, creating consistent, engaging content within budget and on time becomes a feasible task. Due to this single repository, pharmaceutical brands can locate and reuse their pre-approved high-performing content assets. This way, they cut content time-to-market and costs while boosting engagement and conversion rates.  

Viseven DCF Formats: Which One to Choose and When? 

At Viseven, we provide three DCF formats: white-glove, hybrid, and self-service. Let us explain these options and how they can enhance your content creation experience. 

White-Glove 

In the white-glove format, a MarTech service provider handles all content production and management processes with their dedicated experts. Viseven’s white-glove solution offers a customized approach. We grasp the nuances of scaling in the pharmaceutical industry and guarantee the delivery of high-converting content tailored to your unique business needs.  

Choose the white-glove model if: 

You want to reduce expenses. 

The white-glove model is a wise move if you want to save resources on content creation. Let’s face it—recruiting in-house content creators is expensive, as you need to invest boatloads in onboarding and training.  

Also, finding experienced pharma marketing experts might take some time, and in the meantime, you will face the ongoing expense of unfilled positions eating up your budget. Renting office space, buying necessary equipment, or covering sick leave might not be the first things that come to mind, but those costs can add up quickly with a full-time team.  

By contrast, a content factory model lets you quickly find industry professionals ready to work on your project. Besides, you will only pay for their productive hours without upfront costs or administrative burdens. 

You want customized service. 

When pharma companies realize hiring in-house is expensive, they often turn to content agencies for tailored solutions. The problem with this approach is that agencies have their processes and timelines. This can make it challenging for them to adapt quickly to your evolving business needs. Requesting revisions can lead to delays, potentially pushing back your campaign launch.  

Using the white-glove format gives you more flexibility and agility. Thanks to a customized approach, dedicated professionals will swiftly tweak your content or strategy until you are satisfied with the result. 

You need more people for strategic work. 

Consider the white-glove model if your team needs to dedicate their energy to strategic business goals rather than content creation. Pharmaceutical companies often prioritize research and development as key growth drivers. Outsourcing content marketing can be a highly efficient solution in this case. By partnering with Viseven for white-glove content production, we will handle all the heavy lifting for you, from planning to distribution across channels. 

Hybrid 

Instead of outsourcing all content creation, you can delegate specific tasks to a third party while your internal DCF handles the rest. For example, if you struggle with content modularization or building standardized global templates, you can choose the hybrid DCF to let the Viseven team address those areas.  

Opt for the hybrid format if: 

You need more experts. 

The hybrid model shines when you have a highly skilled team but need to fill specific gaps. For example, you lack expertise in medical writing or layout design, or you may seek advice on strategic content planning, standardization best practices, or eDetailing. 

Finding skillful niche experts is no easy feat, so you can ask a trusted service provider for assistance. In these cases, the hybrid model allows you to continue working with your in-house team yet bring in external expertise for challenging areas.  

You have few tools at your disposal. 

Sometimes, a pharma company that lacks access to technologies might be better off using the hybrid format. For instance, a brand may need innovative AI-powered solutions to make sense of its data. Instead of searching for a suitable tool and training the team, they may outsource data analytics to a third-party provider.

Viseven has its own advanced content experience platform called eWizard. This solution helps pharma companies plan, brief, modularize, localize, approve, publish, and analyze their content at a large scale. With eWizard, marketing teams build effective DCFs, improving collaboration through transparent processes and speeding up content time-to-market by 45%. 

Self-Service 

Under the self-service model, a brand can access a content experience platform and manage content production independently. Notably, a company may request training sessions to navigate a platform easily. 

Select self-service if:  

You’ve got a team but seek efficiency. 

If you already have a team but want to streamline your processes, consider leveraging the self-service model. With eWizard, you can segment your content into pre-approved chunks, which you can mix and match to produce content without needing MLR approvals.  

Additionally, marketing teams can monitor the performance of each piece of content, allowing them to tailor campaigns more effectively and fine-tune existing ones. These are just a few examples of how content experience tools can transform digital content management. 

You are short-staffed. 

If you lack personnel, you might want to turn to self-service. With tools like eWizard, marketing teams automate their processes, thereby reducing the workforce required for content production and management. 

For instance, you might not need a team of skilled translators to localize your campaigns for different markets with AI-driven eWizard. Translation becomes a matter of seconds, and any changes in sentiment are even highlighted after translation. 

You want to enhance team cooperation. 

Your team members struggle to stay updated on real-time progress and often find it hard to locate the latest drafts. Guidelines and content assets are scattered across documents and spreadsheets, making generating new content excruciatingly painful. Important details such as edits, approvals, or new requirements often get lost in endless email threads.  

Self-service could be an excellent option if this situation sounds eerily familiar. With eWizard, your team members can communicate more effectively, tracking project progress via interactive widgets. Every stakeholder can access the history of changes and can easily find the latest drafts. Managers can provide their recommendations, while content creators can revise content and submit it for approval––all within a single platform. 

Pick the Optimal DCF Model for You 

Overall, the choice of DCF format depends on several key factors. First, you will need to assess your budget and time constraints to optimize content production successfully. Equally important is understanding how many people you have on board and whether you have enough expertise to create and manage content from A to Z. 

Remember the technological component. Matching competitor engagement rates and exceeding their scale requires you to leverage innovative solutions. Finally, consider your business needs, whether customization, process transparency, or efficiency. 

Regardless of your choice, you may need a reliable MarTech provider to leverage content automation and deliver engaging digital storytelling. Many leading pharmaceutical and biotech companies, including some of the world’s top 50 life sciences enterprises, have benefited from Viseven’s over 14 years of experience building effective DCFs. We offer expertise in various content types commonly used in the industry, from websites and landing pages to eDetailers, emails, banners, and both 2D and 3D videos. 

Interested in learning more about our DCF formats? Do not hesitate to drop us a line today.  

24/7 Content Factory: Center of Excellence in India  

We are proud to announce the development of our latest business venture – a brand new Center of Excellence which is much more than just a content factory in Jaipur, India. Viseven is a Global Marketing Technology Services Provider for the Life Sciences and Pharma industries with over a decade of experience creating, managing, and providing exceptional services for its clients in many regions around the world. 

The Center of Excellence in India is yet another network affiliate on the long list of Viseven support teams worldwide who deliver and provide consistent and fantastic benefits for pharma and life sciences organizations around the globe. Presently, the organization features specialists who communicate with global clients in more than ten countries, including the United States, Canada, Argentina, France, Spain, Germany, Poland, and Ukraine.

Scaling up Digital Content Factory

The Center of Excellence in India will focus on scaling up the digital factory function, growing the client base, optimizing business processes, and bringing in an economy of scale. Viseven will build an experienced team and drive a wide range of initiatives to optimize performance through the intensive structure of state-of-the-art products and processes. The center will also begin to focus on content management strategy, consulting, real-time analytics, automation, artificial intelligence, agile methodology to improve content efficacy, reach, and efficiency.

“The world connected by digital capacities leaves no space for uncertainty. This global connection is extremely important to building a secure business foundation for future growth. So, having a team around the world where every person has a remarkable vision and understanding of local specifics can boost chances to find our customer no matter where they are on the map. In the past few years, India gained a reputation as a serious player in the global digital market. We are truly looking forward to connecting our approaches, introducing new members to our team and ultimately saving lives by improving communication,” says Viseven CEO Nataliya Andreychuk

Innovation for Life Sciences Companies

With the next-generation innovation, Viseven continues to secure its place as a marketing pioneer working to develop a process that is smart, connected content strategy and delivery center which will bring visionary content delivery and management techniques that will allow the marketing company to improve its services for healthcare and patients. Based on the ingenious concept of “Innovation-in-content delivery” Viseven will work with advanced technology tools and domain experts to achieve and rise value to their customers.

Viseven Digital Content Factory is a comprehensive set of smart solutions based on a single approach to content management across all brands, channels, and markets. The success behind a Content Factory is a creation of a coordinated team of experts able to cover content requests around the clock. Digital solution managers, liaisons, channel and project managers, and many other specialists ensure agile management and extensive digital content production on a global and local level.

“Viseven Digital Content Factory key strength is their ability to run a “follow the sun” approach. Their teams work on the same projects from multiple locations worldwide, which reduces our time to market while providing fast-paced feedback to marketers.” adds Stephane Rochy, Global Delivery Lead at Biogen

Local Teams For Effective Content Management

Viseven enables an innovative governance system with components where a senior specialist is not only provides advice but is also involved in content production. Continuous service with more facilities for workload distribution provides better brand quality and quickly moves the process of content time-to-market, while a single development standard facilitates the exchange and access of materials, data, and tasks. 

Independent and unbiased QA experts minimize the risk of disruption to the content supply chain for users, adding a fresh look to content, fostering transparency and quick reaction.

Local liaison and channel managers work as one single point of contact that operates in place to minimize confusion around the new processes and the coordination with different stakeholders. ​They coordinate workflow from first to last, covering:

  • Compliance
  • Former projects (continuity = consistency)
  • Facilitated localization
  • Channel specifics (not to waste effort on the content not likely to perform)
  • All questions regarding implementation steps, use of the platform and all content types, and how it works.

This flexible engagement model covers the whole process of content production from localization and adaptation, content delivery for medical approval, and publication to content review.  

Follow Viseven on social media to stay up-to-date on content management solutions for enterprises and more.

Digital Content Factory: Manufacture Content and Get Opportunities

They say, if you see a factory in a dream, it only means that in reality, you have great ambitions and a desire to achieve something great. That’s probably the dream of many pharma managers as the race for state-of-the-art solutions to run digital transformation in life sciences goes on. Let’s talk about why pharma leaders have chosen this challenging time to build their dream content factories, what they represent in reality and how to make them easily manufacture content and opportunities.

What is the Digital Content Factory? Why everyone in pharma is trying to create one?

2020 was like a lucid dream, however, the manifestos it declared have transferred to reality and drastically changed our minds. One of such manifestos is a more critical look at the content that we deliver to our audience. In 2020, healthcare spent 33% of their budgets on content. By 2030, Digital Content Creation Market is expected to reach a global size of US$ 38.2 billion.

Pharma companies are currently producing a massive amount of digital content—and the demand is growing. Therefore, the content in the 2020s is destined to become more interactive, engaging, and, without doubt, connected.

Digital transformation goes hand in hand with omnichannel technologies. Today it entered the pharma mainstream as a key component to deliver top-notch experiences to the HCPs. In a perfect dream, all the components needed for efficient omnichannel content management would be globally accessible and integrated. In reality, however, omnichannel content production requires a whole chain of dedicated professionals.

Therefore, pharmaceutical companies currently face numerous challenges to produce relevant content for the target audience. According to 2020 Content Management & Strategy Survey, 78% of marketers say their organization takes a strategic approach to managing content. However, 73% of them also report they either don’t have the technology in place to strategically manage content across the enterprise or they aren’t fully using the technology they have.

The aspiration to produce large amounts of omnichannel content has provoked a race for effective digital solutions and encouraged more collaborative approaches between organizations to tackle global challenges by joint efforts.

Digital Content Factory stands out as the solution that provides frequent, agile, and extensive content production for pharma through symbiotic collaboration between the pharma company and agency-partner.

A solution covers the entire content lifecycle, encourages content reuse, agile content production, and most importantly, enables the accomplished-on-the-market companies to drive digital transformation globally and locally.

Such a model provides a single approach to content management, where a team of specialists takes on all issues related to content production, which allows pharma companies to spend more time on creative and strategic work and less time on routine tasks.

Viseven Group is a well-grounded engineer of Digital Content Factories, therefore this information was just a sneak peek. With several excellent examples currently working for our customers, now we will tell you what it represents in action and how to make it work for your success.

Digital Content Factory in Action

Digital Content Factory is a comprehensive set of solutions that cares for all aspects of interactive content management. Vibrant omnichannel presence for pharma takes a lot. Such content factory is a symbiosis of technological power in the form of a best-of-the-bread platform for content creation and creative minds of omnichannel experts: Digital solution managers, Brand managers, Sales departments, MLR, etc. These people ensure something more than just the right amount of content but also make it circulate through the omnichannel system in a cohesive, customer-centered way.

A Factory establishing a working ecosystem that connects the customer with a network of agencies to comply with unified benchmarks and corporate requirements. It allows the teams of content creators to accelerate and clarify content-related workflows of customers on global and local levels.

How to make a Digital Content Factory work. 5 Principles

1.  Organizational alignment

The success behind a Digital Content Factory is a strong cross-enterprise team. In fact, it is liaisons working alongside Global Team, Digital Agencies, and Local Teams. Just like the factory workers, they use the same set of tools to produce successful reusable digital assets. Smart distribution of tasks fosters transparency and close communication. This, in turn, provides quick reacting and minimizing the risk of disruption to the content supply chain.

2.  Content management

72% of marketers see content as a core business strategy for their organization. At the same time, pharma content development is a time consuming, expensive process that takes a lot of effort at each stage of genesis. That’s why smart content management presupposes a flexible use of digital assets. It doesn’t happen overnight, however, it has been noticed that pharma companies that constantly improve their content creation process end up becoming more successful. Here we are speaking of versioning and the content reuse that could be provided by the modular approach. Such practice allows delivering more types of content in a shorter timeframe with its deep content editing potential and a library of approved digital assets to be reused. This is the strategic approach to supply content in the amounts required – while maintaining quality.

3.  Aligned processes across global and local affiliates

The coherent content development process and the evolution towards omnichannel for each organization are truly starts within. With the implementation of new marketing tools, the desynchronization between global and local affiliates may occur at each step. Certain technologies may simply not work across all affiliates and regions. This factor may strongly disrupt a content supply chain in your organization. That’s why it is strongly recommended to scale properly the process from global to local affiliates.

4.  Single standard and unity

Brilliant work starts with the correct problem definition. That’s why many organizations are sticking to the single standard on the development of digital assets across the organization. 89% of marketers said their organization has style and brand guidelines in place. It shows how important it is to provide efficiency following the in-place standards of content development. These standards consist of clear requirements and guidelines, which cover all the stages of the content lifecycle and include:

  • fixed and consistent pricing across markets
  • preset project timelines
  • single development standard
  • guidelines on projects execution and delivery that help to eliminate errors

5.  Single workspace

Along the process of joint content production, it is crucial to take care of a more collaborative, united workspace for everyone involved in the process. The availability of the right technology for content creation and data management in place provides better communication and agile content workflows across the organization. As a result, more collaborative space is generated for the teams and clients to work together on each step of the content lifecycle.

What we offer

Viseven Digital Content Factory is the smart business solutions that allows investing in creativity and running digital transformation along with a team of dedicated professionals who root for your success.

The choice of a content authoring solution is crucial along the way. eWizard platform is an engine that powers Viseven Digital Content Factory. This is built upon a modular approach, the epitome of flexibility with its deep content editing and a library of approved digital assets to be reused. It is the direct way to supply the content in the amounts required – while maintaining quality.

Digital transformation is not just about tech, it is also about human talent. While eWizard takes care of the technical component, and the dedicated team make sure that all the requirements of the customer are fulfilled accurately on time. This is a powerful duo providing an integrated channel approach to efficient content management, removing internal barriers, and align systems and processes globally.

Viseven Digital Content Factory provides our pharma customers with:

  • 50% reductionof the content production cost
  • Single development standard across agency ecosystem
  • Facilitated communication & access to global assets
  • Elimination of internal barriers, aligned systems and process globally
  • A single approach to content management across all brands, channels, and markets
  • Content reuse, repurpose, and localization
  • Worldwide distribution around affiliates
  • Integration with recognized systems like Veeva, IQVIA, or Salesforce.com
  • More time on creativity, less time for routine tasks

Did you wake up with an idea to change something? It’s never too late to leave the world of vivid dreamers and dare to fulfill the most ambitious ideas and plans here and now. Put your plan into action. 

To measure the effectiveness of Digital Content Factory – get a free copy of our latest case study, introducing the real-world case about a successful implementation of this model by one of our TOP-50 pharmaceutical clients. 

Also, use the form below to contact our experts and discuss which Content Factory practices could be right for your business, how they could fit into the picture of your organic growth, and help you to manufacture content and opportunities across the globe.