Building the Right Content Operation Model: Why Your Foundation Matters More Than Ever

August 27 | 12:00 PM EDT | Zoom

Personalization at scale is where every pharma content team says they’re heading. Content that adapts to the audience, performs in market, and gives you a clear read on what’s working. From emerging biotech to global pharma, that’s the shared destination.

The problem is most teams try to get there by fixing the campaign. A sharper message, a better channel mix, a tighter cadence. None of it holds if the layer underneath it was never built. Taxonomy, tagging, governance, and the measurement loop that turns content into something you can learn from and reuse for more assets: that’s the operating model personalization actually runs on. Skip it, and every “personalized” campaign is really just a guess dressed up in segmentation logic.

This session isn’t another channel-and-cadence talk. It’s about the foundation that decides whether everything you build on top of it — measurement, personalization, reuse — actually works.

Two Perspectives, One Foundation Problem

Nataliya Andreychuk, Co-founder and CEO of Viseven, has spent over two decades helping pharma and life sciences organizations rebuild their content operations from the ground up — working directly with TOP 100 pharma brands as they move from campaign-by-campaign thinking to a true content supply chain.

Joseph Falcone, Viseven’s Director of Strategy and Co-Founder & Advisor at Falcone Business Advisors, has spent his career on the operational side of modular content and personalization at scale, building the content factories, governance models, and cross-functional processes that let pharma marketers actually execute on the personalization strategies they present in slide decks.

On August 27 at 12 PM EDT, moderated by Oksana Matviienko, Regional Director at Viseven, they’ll work through what actually separates the companies personalizing at scale from the ones still trying.

What You’ll Learn

• What it takes to launch personalization at scale, and why it starts with the foundation rather than the creative
• Why taxonomy and tagging aren’t housekeeping — they’re the layer that decides whether measurement, personalization, and reuse work at all
• How a structured foundation closes the loop, so performance data feeds the next piece of content and you keep doing more of what works
• A clear way to judge whether your content is actually ready to scale
• One realistic first move you can make next quarter, whatever the size of your team

Whether you’re still mapping your first taxonomy or trying to make an existing one hold up across brands and markets, this session gives you a way to see where your foundation stands — and what to do about it.