How to choose a proper digital channel mix based on doctor’s preferences and digital resources available?
How to optimize budget on implementation of newest digital tools?
How to measure the efficiency of digital channels so to end up investing in the best one? Tune in on Thursday, April 12, and get your answers from our digital marketing experts.
The reason why some digital content agencies get approached more frequently by pharmas is that they have developed working algorithms that ensure 1.5-2x more productivity by building upon their previous work. They don’t regress to the initial stage completely after a project is closed and a new one has started – so how is this done?Find out more
Imagine a super smart med rep. Someone who transcends channels and operates not opposed to, but across and throughout the digital paradigm, bringing human communication into the mix – and actually directing the HCP engagement. What do you start with to foster this talent in your organization?Find out more
Implementing remote call strategies is far from being the tool saved for pharma’s future. It’s already happenning in here and now. However, there’s still a list of questions left unresolved: what ways of engaging doctor audiences through remote detailing are the most efficient? How does a remote call capture feedback? How should pharmamarketers get the best use out of this feedback to assess efficiency of each eDetailing and the whole marketing strategy?Find out more
You’ll always want to make sure that whatever task your digital agency gets, it is executed just the way your customers see it. This is success, and it relies on oh so many factors – so it’s helpful to keep track of them. Building upon huge experience of content development for pharma and life sciences, expert hosts will provide an overview of the most important factors in today’s content scene.Find out more