10/05/2017
17:00 - 19:00

Most digital marketers think that email marketing is just sending mass promotional emails to all contacts. Still, mailing can be a powerful tool to deliver tailored and personalized information and encourage your customers to engage with content.

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20/04/2017
16:00

“Think Global, Act Local” is a universal mantra repeated by a number of companies while planning new brand strategy. The idea is clear: global campaigns often fail to touch the spot on the the local level. That’s why it is important to adapt the universal idea, localize content in order to resonate in every regional market, while maintaining brand consistency.

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23/03/2017
16:00

More than 70% of traditional commercial transformations fail due to pharma inability to quickly adopt new technology and required skill set. Digital transformation turned to be more than just absorbing innovation, it requires new strategy and approaches for every team member and the organization as a whole.

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19/01/2017
16:00

Face-to-face calls with med reps are much less effective than they used to be?
No surprise, according to a study from CMI/Compas, almost half of the HCPs restrict visits from medical representatives in one way or another. But don’t worry, you can always try alternate routes.

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08/12/2016
16:00

The three of them will hardly ever meet, save for a pure coincidence. Yet, if it happened, the whole pharma marketing thing might become easier for a moment. We are talking about the pharma representative, the physician and the end consumer – the patient. So, if you’re in pharma, how do you close that marketing loop? Where do you get all those three people together? The answer is simple: everywhere at a time.

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