Working on, or with, pharmaceutical marketing content? You may have used a number of tools to get improved results in assets management, and if eWizard was not on that list previously, you’ll most likely want to consider it now, especially if your company uses Veeva as its core CRM/CLM system.Find out more
Most digital marketers think that email marketing is just sending mass promotional emails to all contacts. Still, mailing can be a powerful tool to deliver tailored and personalized information and encourage your customers to engage with content.Find out more
“Think Global, Act Local” is a universal mantra repeated by a number of companies while planning new brand strategy. The idea is clear: global campaigns often fail to touch the spot on the the local level. That’s why it is important to adapt the universal idea, localize content in order to resonate in every regional market, while maintaining brand consistency.Find out more
More than 70% of traditional commercial transformations fail due to pharma inability to quickly adopt new technology and required skill set. Digital transformation turned to be more than just absorbing innovation, it requires new strategy and approaches for every team member and the organization as a whole.Find out more
Face-to-face calls with med reps are much less effective than they used to be?
No surprise, according to a study from CMI/Compas, almost half of the HCPs restrict visits from medical representatives in one way or another. But don’t worry, you can always try alternate routes.