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What we’ll cover What are some notable tech trends when it comes to omnichannel events? How do events create value for HCPs and life science companies? What practices could event hosts immediately apply to increase engagement? The speakers will go through these topics and more, so come learn how to increase attendance and engagement at […]
Today, marketing professionals constantly look for new ways to make the client experience more personalized. Simultaneously, marketers and content creators experience an immediate need for more advanced methods allowing more intuitive, structured production and new solutions that will help reduce human labor time by employing subtle semantic-based tagging and AI-based automation. But do all the marketers […]
Today Omnichannel approach helps pharma and life sciences marketers build sustainable and effective communication with clients. However, many are still struggling to get into it for one or another reason – opposition to change, underestimation of its benefits, or, most frequently, lack of competent provisions on how to implement it in your pharma company. That’s […]
Our upcoming webinar is dedicated to a very specific yet, not less exciting topic – we will discuss the latest MarTech technologies within the context of an Asia-Pacific region. The online event will bring together some of Viseven’s top executives and leading regional APAC experts on November 17, 2022, at 10:30 AM CET / 15:00 […]
We are very excited to see you join us for an upcoming webinar dedicated to the modular content approach and its business advantages. Pharmaceutical companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its message to the end user, it becomes a number one priority to […]
It is no secret that pharma continues to face many issues when it comes to new approaches to HCP engagement. To date, face-to-face visits have been the priority, but digitalization is gradually pushing them onto the sidelines. This movement from multichannel to omnichannel approach within pharma, life sciences, and healthcare is a process that results […]
Onboarding new people, or onboarding someone to a new project, may often feel like a gamble. At a certain point you have to ‘throw them in the deep end’ to start making mistakes, hopefully, learning from them, and improving. Because no matter how much time you dedicate to training them, the actual practice is what […]
Here’s what’s unfolding on the optimization battlefield. SERPs are flooded with AI slop, making accurate ranking challenging. AI Overviews are stealing clicks from brands, and Google is losing its status as the knowledge disseminator, as more users turn to LLMs for answers. To make sure content doesn’t get lost or worse, get twisted into misinformation, […]
Year after year, the demand for content reaches new levels, and it becomes increasingly easier to produce more content, thanks to generative AI. In pharma, however, companies must move beyond simply trying to increase the volume of content. The growing complexity of demand, along with regulatory requirements and omnichannel expectations, requires more advanced solutions than […]
