From Pharma Events to Omnichannel HCP Engagement: Start the Journey 

Congresses are a rare occasion of when HCPs have the time and intent to listen. HCPs come there to learn about the latest research, listen to and solve real cases, and talk to peers. 

Outside of the pharma congress walls, the HCP access is oftentimes much thinner. As an example, in oncology, only about 32% of providers are fully accessible to reps, so the outreach is either “left on read”, or not even opened in the first place. 

That’s why congresses create such a valuable moment for pharma teams — to capture high-quality data on HCPs’ interests, behaviors, and engagement drivers.  They gather an audience that is present, receptive, and eager to learn. When approached strategically, these pharma events can not only raise awareness, but actually lay the groundwork for ongoing, personalized engagement afterward. 

To do that effectively, companies need the right preparation, tools, and data workflows. Every conversation, poll, and consent form can become part of a structured omnichannel strategy that continues long after the pharma event ends. 

Our upcoming webinar will show how to personalize interactions, use real-time insights, manage consent compliantly, and translate event feedback into sustained HCP engagement. 

Join the Webinar: Pharma Events as the Starting Point for Omnichannel HCP Engagement 

Date and time: October 30, 16:00 CET  

Speaker: Viktoriia Motina, Business Analyst, Viseven 

Moderator: Anna Zolotnytska, Head of Public Relations, Viseven 

What you’ll learn: 

• How to deliver personalized, data-driven interactions before, during, and after the event  

• How to adapt strategies on the fly with real-time insights  

• How to ensure compliant HCP engagement across markets through smart consent collection  

• How to gather actionable feedback while creating lasting impressions with product content 

If you’re looking to boost your HCP engagement and operationalize a hybrid event engagement model, join us for this interactive session with live Q&A.