Watch: Human-Centric Change Management Master Class for Pharma 

In the fast-paced world of pharma, having a billion-dollar idea is not enough. No matter how brilliant your ideas are, there is much more to it than devising a great strategy. If you are ready to take your strategies to the next level, we have just the right masterclass for you, brought by Cecilia Baeza-Castro, Head of Change Management & Training at Viseven. In our latest webinar, we discussed: 

• Understanding why pharma teams push back – and what to do about it 

• Bridging the gap between HQ and the field without burning out 

• Scaling change in a rigid matrix – from pilot to practice 

• Maintaining regulatory compliance while moving at speed 

• Encouraging physicians, sales teams, and leaders to embrace change 

Pharma marketing is facing massive changes, and there is no time to prepare ourselves for them properly. Artificial intelligence has taken the industry by storm, with talk of innovations emerging every month. Nonetheless, many teams remain change-resistant, significantly slowing the adoption pace. Mastering change control management in the pharma industry has become a necessity, not an option. 

In this webinar, Cecilia Baeza-Castro, who has led multiple life science teams through process and system transformations, shared 4 shifts that you can implement today to help your teams accelerate progress and make meaningful changes.

Our industry is complex, but that doesn’t mean we can’t push forward — by driving digital transformation and welcoming healthcare innovation, we can make real progress with strong pharmaceutical change management in place. 

Watch the Human-Centric Change Management Master Class for Pharma on-demand!