In the second quarter of 2024, the Viseven team embarked on a global journey, traversing continents to attend and participate in the world’s most prominent pharmaceutical events. Our mission was clear: to immerse ourselves in the pulse of the life sciences and pharma industries, connect with leading professionals and opinion leaders, and gain firsthand insights into the cutting-edge technologies reshaping the pharmaceutical landscape.
From bustling conference halls to intimate roundtable discussions, we found ourselves at the intersection of innovation and healthcare.
A highlight of our journey was the opportunity to share our expertise. Our team delivered compelling speeches on various topics that resonated with attendees grappling with the challenges of digital engagement in an increasingly complex healthcare ecosystem. Revisit the highlights of this journey with us by reading the article!
Reuters Pharma EU 2024
April was a whirlwind for us, kicking off with the Reuters event in Barcelona where we went all out. We’re talking Gold sponsor status, our own networking booth, and a spot in the panel discussions — we were everywhere!
At booth #12, we had our dream team — Iryna Zayachuk (Account Manager), Johann Sepp (our AE Lead), and the CEO Nataliya Andreychuk. Conversations with industry peers were flowing, and we expanded our professional network a large bit.
A highlight of the event was Nataliya Andreychuk’s participation in a thought-provoking panel discussion titled “Fish where the fish are: Personalizing customer journeys by leveraging first-party customer insights“. Drawing from her extensive industry experience, Nataliya shared a ton of valuable insights.
The discussion delved into the multifaceted challenges facing the pharmaceutical industry, from navigating complex regulations to meeting escalating demand. A key focus was the critical need for innovative approaches to healthcare delivery in this rapidly evolving landscape.
Pharma IT & CPHI
Despite the vast distance separating Barcelona and Tokyo, the Viseven team made its mark at industry events in both cities.
In Tokyo, our dynamic team — Ethan Greely, Inyong Lee, Ryota Hirano, and Olena Volkova — dove headfirst into the CPHI Japan and Pharma IT & Digital Health Expo events. These gatherings proved to be hotbeds of innovation in the pharmaceutical world.
Ethan Greely, our Digital Transformation Manager, took center stage with a compelling presentation. He shed light on bridging the gap between digital and non-digital channels using an omnichannel approach tailored for the Japanese market — a topic that had the audience buzzing with ideas.
The Pharma IT & Digital Health Expo was a treasure trove of insights on revitalizing the pharmaceutical industry through cutting-edge technologies. Meanwhile, CPHI Japan brought together independent futurist thinkers from across the sector, offering a glimpse into pharma’s potential future landscape.
We came away with a wealth of knowledge about the major trends shaping the global biopharma R&D pipeline, the unique challenges of drug approval in Japan, and the ongoing struggle with medical drug supply shortages. And that’s just scratching the surface!
AI and Data in Pharma Healthcare Summit
Meanwhile in Munich, Alex Repin, our Head of Frontline Sales, attended the AI and Data in Pharma Healthcare conference. This event showcased technological advancements in the pharmaceutical and healthcare sectors. The conference explored how artificial intelligence, data science, and digital innovation are revolutionizing various aspects of healthcare.
Alex capitalized on this opportunity to network with industry peers and gain valuable insights into emerging trends.
NEXT Pharma Summit
The 2024 edition of the NEXT Pharma Summit wrapped up in May, and it was quite the event! It’s a 2-day conference where pharma and tech professionals from all over come together to share ideas. We’re talking 60 speakers from 30 countries, all diving into how technology is shaking things up in the pharmaceutical world and medical affairs.
Naturally, the Viseven team couldn’t resist a piece of the action. Sure, we’d just gotten back from Reuters Pharma, but this was too good to miss! We were eager to see and talk to our clients from Bayer, Merck, Biogen, and Teva.
We brought our A-game with a workshop led by our Head of Content Strategy and Enablement, Prasant Vijayakumar. The topic? “Unveiling the Future: The Quest for Complete Content Automation.”
Prasant took the attendees on a journey through the world of automation in content marketing, showing how these tools can create some seriously engaging modular content. And he wasn’t alone — our CEO Nataliya Andreychuk, Regional Director Nataliia Kulyba, and Product Manager Anna Malivska were there too, sharing their wealth of knowledge.
Looking back, the NEXT Pharma conference was a goldmine of insights. We got to hear from the cream of the crop in the industry, took a good look at where pharma is headed, tackled some future challenges head-on, and got a sneak peek at what’s NEXT for pharma businesses.
2nd Pharma Omnichannel HCP Engagement Conference
Lisbon, Portugal’s picturesque capital, hosted this year’s 2nd Pharma Omnichannel HCP Engagement Conference, with Viseven playing a prominent role as a Gold Sponsor.
For two packed days, the conference buzzed with interactive roundtables, lively panel discussions, and eye-opening keynote speeches from more than 20 top-notch experts. The event’s primary goal was to unite innovators in the pharmaceutical and life science sectors, facilitating knowledge sharing and experience exchange.
Viseven sent a strong delegation of experts, including Nataliya Andreychuk, Yuliya Sotska, Anna Zolotnytska, Maciej Najzdion, and Prasant Vijayakumar. The team was deeply committed to providing attendees with valuable insights and actionable strategies.
Prasant, our Head of Content Strategy and Enablement, led a compelling panel discussion on optimizing pre-launch and early-stage KOL engagement to foster collaboration and ensure successful product launches. Other panels explored crucial topics such as the impact of generative AI on omnichannel strategies in pharma, how communication tools influence channels in life sciences, and the value of data-driven insights in decision-making.
Yuliya Sotska, Viseven’s Chief Brand and Communications Officer, served as the event chairperson, skillfully moderating panel discussions and ensuring all voices were heard.
The highlight of Viseven’s participation was CEO Nataliya Andreychuk’s outstanding keynote speech. She presented a clear and comprehensive case study on synergizing high-quality content, data, and AI in omnichannel marketing. Nataliya detailed how Viseven integrates these elements to deliver personalized customer experiences, enhance brand loyalty, and elevate HCP engagement. Her presentation cut through industry jargon, providing attendees with a clear roadmap for achieving exceptional results in their omnichannel strategies.
Dublin Tech Summit
While our focus on pharma events remains strong, our passion for technology is equally vibrant. This May, our Product Marketing Manager, Yevheniia Zimmerman-Buhaienko, went to the Dublin Tech Summit — a premier gathering of tech innovators and thought leaders.
The summit, which drew over 8,000 attendees, offered a comprehensive look at the rapidly evolving tech landscape. Through a diverse array of panels, keynotes, and interactive workshops, participants immersed themselves in the forefront of technological advancement.
Key highlights included engaging discussions on AI ethics and the growing importance of open-source initiatives. Attendees explored the dynamic relationship between AI and human interaction, gaining insights into AI’s transformative impact across traditional industries. The event also featured deep dives into blockchain technology and its expanding applications, showcases of groundbreaking healthcare innovations, and forward-looking perspectives on AI’s role in shaping the future of advertising.
Pharma 4.0
Our journey in the pharma tech world continued with the Pharma 4.0: Digitalization and Transformation Conference in Munich, Bavaria’s vibrant capital. Once again, Viseven proudly took its place as a sponsor of this notable event.
Our dream team of Anna Malivska (our Product Manager and Modular Approach expert), along with Account Executive Badr Tabat, set up shop at the event. Their booth became a hub for networking, allowing visitors to connect with the crew and explore our solutions.
Two full days were packed with insights on how AI, machine learning, and smart manufacturing are revolutionizing the pharma world. We’re talking efficiency boosts, faster drug discovery, and operations that run like clockwork. The conference brought together over 35 brilliant minds from pharma, automation, and data analytics to share their two cents on smart manufacturing tech.
And our Anna Malivska was among these thought leaders. She took the stage to spill the beans on turning data into compelling stories. Anna dove deep into how AI can transform dry pharma data into narratives that pack a punch. She showed off the power of modular personalization, demonstrating how to tailor content that hits home with different audiences.
Attendees walked away with practical strategies for omnichannel integration — the secret sauce for engaging people across multiple touchpoints. Anna also shared some wisdom on unified messaging, explaining how syncing up data across channels can seriously boost conversions and keep users hooked. If you’re a pharma marketer looking to squeeze every drop of potential from your data using AI, personalization, and omnichannel strategies, Anna’s presentation was the place to be.
HLTH 2024
Next up on our event tour was HLTH 2024 in Amsterdam — one of Europe’s biggest health innovation gatherings. This time our team comprised Nataliia Kulyba, our Head of Primary Sales, Maciej Najdzion, Account Executive, and Oleksandra Zikh, Senior SDR. These guys are the ones who work their magic with our clients day in and day out.
Now, HLTH wasn’t just another box to tick off our list — far from it. We saw it as a golden ticket to dive headfirst into the future of healthcare and life sciences. Over 3,500 attendees, and more than 400 speakers — we were able to exchange ideas, soak up insights from the industry’s bright minds on topics ranging from drug development to social media in health, and brought back valuable knowledge to improve our best practices.
If you’re itching to be part of the exciting future in healthcare and life sciences, HLTH Europe is where it’s at. Our team was there to showcase Viseven’s prowess and demonstrate how our MarTech solutions are making waves in the health and life sciences world.
Collision
The Olympics of tech. America’s biggest tech conference. These are just a few ways to describe Collision 2024, the landmark event that took place in Toronto this June. Our dynamic duo, Yuliya Sotska, Chief Brand and Communications Officer, and Yaroslava Upatova, Chief Growth Officer, embarked on a journey across four countries in just 24 hours to be part of this extraordinary gathering. And let us assure you, every minute of that journey was worth it.
Collision is more than just a conference — it’s a melting pot of opportunities. It’s where tech experts network, cutting-edge trends are unveiled, innovative solutions are showcased, and valuable publicity is gained. This year’s installment was the largest in the conference’s history, boasting over 40,000 attendees from 130 countries. Naturally, the Viseven team couldn’t miss the chance to be part of shaping the future of tech.
Yuliya and Yaroslava made the most of these three action-packed days. They immersed themselves in enlightening panels, connected with industry peers, forged new connections, and absorbed insights from thought-provoking speeches. Yuliya, in particular, took center stage once again, skillfully moderating and presenting sessions.
Attendees were treated to a smorgasbord of insightful discussions. Topics ranged from the evolving dynamics between humans and chatbots to case studies demonstrating AI’s problem-solving prowess in business. The future of cancer detection and groundbreaking innovations in cleantech were also hot topics on the agenda.
As always, Yuliya excelled in her role as moderator. She drew inspiration from each talk, channeling the energy and insights into lively, engaging discussions.
From Barcelona to Tokyo, Munich to Toronto, we’ve been on a global adventure that’s left our heads spinning. These events weren’t just about racking up frequent flyer miles — they were our ticket to the cutting edge of life sciences and tech.
Let’s be real — Viseven didn’t just show up. We showed out! Our team was everywhere, soaking up knowledge and sharing our secret sauce on stages around the world. We’ve got our fingers on the pulse of everything from AI and data analytics to omnichannel marketing and personalized content. And trust us, it’s all about making healthcare better and smoother for everyone.
Every insight, every connection, every lightbulb moment is fuel for our innovation engine. We’re taking all of this back home to supercharge our practices and help our clients navigate the wild world of digital health and pharma marketing.
But we’re not done yet! Our globetrotting team is gearing up for even more exciting conferences and events this year. And some of them are just around the corner.
Want to stay in the loop and know where we’re headed next? Give our LinkedIn page a follow, as we’ll be dropping pins on our event map there first.
And, of course, we’ll still be giving you the full scoop right here after the events. You can count on us to give you all the details — what we did, who we met, and our takes on the latest industry trends.
