How to Pivot your Modular Content Strategy on the Fly

Pharma has to deal with complex workflows — that’s why it is so important to improve the ways content is developed. Again and again, it proves beneficial to set up a single workflow, where all assets are perfectly aligned, approved, and can be used repeatedly across multiple channels.

The realities require a new method of disseminating messages and materials in the digital environment

This case study presents an approach that helps to pivot an omnichannel with a modular content strategy on the fly, while it is running and operational, and create the highest impact to the customers with 100% flexible content.

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