Who likes being obviously marketed to? Especially when there are more interesting things to do on one's mobile? The need for marketing transformation has always been there, and now it's felt even more strongly. Pharmaceutical companies want integrated solutions for more personalized communication with target audiences – and tech gives them a chance to engage patients. This eBook from Viseven Group discusses the ways to achieve that. You'll see how mobile apps win hearts and minds – and how you can create them with ease. In the next section, three dominant views on patient centricity are analyzed – and the burning question of why only 1 in 20 patients actually feel that centricity. Read on to find how you'll establish your competitive advantage and keep pace with your customers' digital habits; finally, there's a brief but comprehensive guide on perfect digital presentations to treat your audience.