Here’s a question for all pharma marketing enthusiasts out there: what if we told you there is a way to create flexible, multichannel and omnipresent content that’s just a search bar away? This content, existing beyond devices, channels, and campaigns, enables marketers to create content once and publish to (m)any systems. We call this trailblazing concept “modular content” and it is not just a brave new marketing trend; this is the ultimate future of multichannel we are talking about. And the best news is – this future is already here! Download our eBook to uncover the new, more sustainable way of content creation. We’ll start off with fragments, templates and the underlying business logic for all marketers, planning to move away from channel-centric campaigns and start off with square 2.0.
