What does it mean to be building an omnichannel system, and what challenges need to be solved? Is there a “from scratch” level?
To be able to extract maximum value from interactions across channels, the system needs to mature along several axes. Alongside the channel count (reps, events, email, messaging, web, portal, etc.), there are dimensions of connectivity (integrating systems), campaign excellence, content and data excellence.
Here is a real-world case of omnichannel system development along these axes, where Viseven team’s expertise allowed for considerable positive short-term outcomes for the brands involved.
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