Podcasts

The big challenge for many companies today, including those in pharma, is deciding whether to go global and how to get the strategy right. Despite the push toward globalization, we do not live in a “flat world” where cultural, administrative, economic, and geographic differences disappear. Rather than treating the world as one big market, businesses […]

In recent years, fast-growing e-commerce has become our natural environment, no matter what age group we belong to, be it Gen X, Millennials, or Generation Z. Our buying experience with a sales representative or assistant might soon get outdated, while the new means of marketing and selling are taking their place in the spotlight. As […]

Pharma and Life Sciences industry is highly regulated, and its products and offerings have far-reaching impacts on the public’s health and well-being. From the ideation stage to the marketing of the drugs, the pharma market employs medical experts, researchers, and thought leaders. These professionals are known as key opinion leaders (KOLs) in the pharma industry.  […]