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Pharma and life sciences industries are getting increasingly competitive by the day, and pharma marketers must be on top of their game when engaging with their customer base. As a result, omnichannel pharma marketing — using multiple marketing channels to reach and engage with customers — has grown in prominence. However, knowing which KPIs (key […]
Creating engaging content can have many different goals. For some businesses, it’s to attract new customers, while for others, it’s to spread awareness about their brand’s values and goals. Regardless of the goal, one consistent effect of high-quality content is improved brand loyalty. In this guide, we will delve deeper into the topic of building […]
Your medical representatives (MedReps) are not performing well, and you are unsure who or what to blame. Is it the busy HCPs, the unmotivated teams, or the lack of another training? You invest in another course for reps to improve product/industry knowledge, but this is just a red herring and does not bring the […]
