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Targeted and automated email campaigns have been one of the most honored sources of marketing that have brought real value to HCP engagement for the last decade. They are the primary force among other communication channels in marketing. Therefore, we are ready to plunge into the subject and share more insights into how to create […]
Understanding how drugs work in “outside-the-lab” settings is crucial for life sciences brands. Even though randomized controlled trials (RCTs) remain the gold standard, they often show how a drug works in a perfect world where patients have only one condition and follow treatment plans to the letter. As things are messier in real life, many […]
Research and development costs keep climbing, competition is fiercer than ever, and market entry barriers are at an all-time low. So, what do you do? Right – you make smarter marketing decisions. Advances in technology give us deeper insights into pharma industry trends and, more importantly, the reasons behind them. Understanding the “why” helps anticipate […]