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A few years ago, the FDA set up the Patient Engagement Advisory Committee to ensure patients have a voice in decisions that affect them. The group includes patient scholars and influencers who help shape policies and recommendations. In the future, we may see health ministries and healthcare organizations worldwide adopting a similar approach. What does […]
Often, in pharma, the hardest part of customer engagement is not the conversation itself. It’s everything that has to be remembered around it. What was shared last time. Whether samples were provided. Which version of content was approved. What follow-up is allowed, and through which channel. Most of this lives in people’s heads until it […]
Looking at the night sky, we see countless stars, bright yet distant, each holding stories we can only guess at. In the same way, the expanding universe of digital channels offers countless opportunities to connect with customers, but without the right data, those audiences remain out of reach. For companies across industries, mastering how to […]
